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Combining Strong Growth With A New Level of Efficiency. Revenue Up 30%, but Employee Count Only up 10%, to 7,055. At the end of the day, in SaaS, efficiency really comes from growing revenue faster than headcount. Almost everyone is doing more with … yes, more headcount, but only a smidge more.
I’ve learned so much … most importantly, I think, that I love being a fractional CTO, a role that allows me to make use of everything I’ve learned and experienced over a long technology-focused career. What’s changing, rather, is the entity I’m delivering through – a new company called Crafty CTO.
For Slack, that was clearly the engineering and dev communities, who love new tools. They love new ways of working and were happy to bring Slack into their functional teams and say, “Let’s experiment with this new way of working.” And it was very successful. Product can do a huge amount there.
With global equations used to calculate investment-to-Revenue in traditional functions like Sales or Engineering , it’s often very straightforward to showcase the value and convince CFOs to invest in these organizations. NDR Efficiency: The New Customer Success Economics. These costs can be monetized or considered investments.
If we succeed, the benefits go beyond retaining revenue: successful customers spread positive word of mouth which makes it easier to attract more customers. But we know customer success reduces churn and increases expansion revenue, so CSMs do have a very serious purpose in an organization. If we fail, our customers will churn.
Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Does it have to be tied to a number related to revenue? Bret was formerly the CTO at Facebook. In this case, the customer are your new colleagues. How should the success of marketing be measured?
Karl has been in every interview for every new hire for the first 6 years of the business, why? He had worked as a CTO at a startup when he dropped out of school. That was five and a half years ago and he is now our chief revenue officer. How do you think about allowing for agility as you grow and scale headcount?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) It’s all transactional revenue. And so they were trying to go get recurring revenue. It’s in New York.
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