SaaStr

DECEMBER 10, 2024

While your early adopters and innovators are amazing. A lot of times these phenomenal engineering organizations don’t need you even though you’re putting a lot of yourself and the product out there, you’re giving it to an audience that is very much put together already. Which segment has the best product-market fit?

Engineering 290

Engineering Development CTO Leadership 290

SaaStr

JANUARY 28, 2025

Their innovative approach involves a wearable device that captures and contextualizes user interactions, creating a personalized AI assistant that promises to enhance individual productivity in unprecedented ways. Dan Siroker of Limitless AI is pioneering a personal AI platform centered on augmenting human capabilities.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

SaaStr

FEBRUARY 10, 2025

Their analysis revealed that while they had achieved product-market fit, they lacked what they termed “product-market-model-channel fit” – a more comprehensive alignment of their entire business approach.

Scale 165

Scale Scaling Outsourced Development Sales 165

SaaStr

MARCH 9, 2025

Don’t fix what isn’t broken : When something in your app already works well and delights users, don’t force AI into it just for the sake of innovation. Most importantly, the product must maintain a genuine product-market fit with customers.

AI 207

AI Scale Education User Experience 207

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

SaaStr

FEBRUARY 7, 2023

with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner. Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

VP of Engineering 298

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 298

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. It was exciting then, even though it’s old hat now — an extraordinary leap forward in innovation when released. The reality was product market fit wasn’t quite there yet. How did they get here?

ChatGPT 298

ChatGPT Scale AI Search Sales Hiring 298

SaaStr

APRIL 20, 2024

Consistency is key in marketing. Product Marketing and Early-Stage Priorities Product marketing is not a priority for most startups. Founders should focus on simple messaging, effective emails, and valuable webinars before worrying about product marketing.

Sales Hiring 306

Sales Hiring Startup Marketing Technical Review 306

User Pilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104

SaaStr

APRIL 23, 2024

Lesson 1: Innovating with First Principles First principles is when you make an assumption about something and then break down that idea into its fundamental parts to find solutions. These are Databrick’s cultural values, so it’s unsurprising that it evolved from a single-product company to a multi-product company today.

Technical Review 297

Technical Review Government Innovation Engineering 297

Payrix

NOVEMBER 13, 2024

By integrating financial products like capital lending, software providers can build deeper relationships with customers, offering them tools to thrive – all within the familiar ecosystem of their platform. Meet Kayla Santo, Product Marketing Manager What makes Embedded Finance a game-changer for software companies?

Payments 130

Payments Finance Payment Solutions SaaS Payments 130

SaaStr

OCTOBER 27, 2021

In product marketing and sales, always give a buyer that is interested, but dragging their feet … choices. My advice: innovate on product. But generally, don’t innovate so much on pricing per se. When everyone’s bought 100+ SaaS products already. Dear SaaStr: Why are pricing tiers so effective?

Pricing 279

Pricing Innovation Enterprise Product Marketing 279

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Sales Recruiting 121

Sales Recruiting Product Marketing Scale Sales Hiring 121

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. They reached $10 million ARR by year three, which was exciting, but what was missing was a true sense of product-market fit. The platform innovations slowed temporarily, which drove churn higher.

Sales Hiring 312

Sales Hiring Data AWS Leadership 312

SaaStr

MARCH 5, 2022

Despite their founders’ ambition and good intentions, any innovative idea that results in millions of dollars in revenue and funding is bound to come with growing pains. Migrating from the hyper-growth and chaos of the early days seeking product-market fit is critical to managing growth in customers, employees, products, and geographies.

Startup 316

Startup Leadership Innovation Scaling 316

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit. Once you have this, it’s important to turn innovation into execution.

Engineering 289

Engineering Part-Time VPE Scale B2C 289

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Pricing 113

Pricing Scale SaaS Technical Review 113

SaaStr

SEPTEMBER 26, 2023

Of course, it’s down from 2021, but there has been a tremendous amount of innovation in the last year, with a lot of that driven by AI and what’s possible. With a platform shift with AI and a lot of capital and innovation in the market, who knows what’s to come? Shen likes to use the super-human definition of product market fit.

AI 316

AI Generative AI Venture Capital SaaS 316

SaaStr

MAY 5, 2021

Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. Your primary focus in the earliest days of the company is achieving product-market fit. In most cases, this stage doesn’t require a dedicated product executive. 5-25M: Hire a CPO early.

Strategy 299

Strategy Scale Innovation Interviewing 299

SaaStr

AUGUST 9, 2024

You have to be scrappy at this stage, and Braze was trying to find product market fit with no product, no revenue, and no customers. In the chart above, showing the growth from $2M to $20M, you can see what product market fit looks like. Maintain a small company mindset to foster ongoing innovation and growth.

Scale 296

Scale Sales Hiring Scaling Startup 296

SaaStr

AUGUST 15, 2024

Product Go to market Talent Product is at the Core of Everything Before thinking about sales or GTM motions, you have to start with product market fit. The most important thing to consider when building a product is the problem it will solve. You want to balance these two personalities.

Scale 314

Scale Sales Hiring Scaling Innovation 314

User Pilot

APRIL 3, 2024

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 285

AWS Scale Sales Hiring Marketing 285

SaaStr

SEPTEMBER 8, 2020

On finding product-market fit in the early stages. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. The first product Algolia built never achieved product-market fit. And then boom!”

Scale 315

Scale Sales Hiring Technical Advisors Scaling 315

Tom Tunguz

MARCH 24, 2019

Eight years ago, Eric Yuan, former VP Engineering at WebEx left to create a business with a better video conferencing product. The innovation results in higher quality calls. These metrics are the result of exceptional product market fit. He and his team authored a new codec, which is far more resilient than others.

Metrics 279

Metrics Benchmarks Scale Acquisition 279

SaaStr

MARCH 1, 2024

The Pace of AI is Increasing Dramatically Something ground-shifting has been happening over the last five years — the pace of innovation. If we project out and keep the pace of innovation, think about what will happen in the next five years. How do you make GenAI core and foundational to your product and not just a feature?

Generative AI 298

Generative AI Outsourcing Services AI Software Review 298

SaaStr

FEBRUARY 16, 2022

One of the primary problems that Asthana found — both in his own journey, and the journeys of other founders — was that companies presumed that a product-market fit would take the form of a singular event. Leading the way in an evolving market. How to achieve this for a product-led company.

Underperforming Technical Team 290

Underperforming Technical Team Company Culture Customer Success Product Marketing 290

SaaStr

AUGUST 2, 2021

This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market. In ServiceNow’s case, they were a single-product company focused on selling IT. Says Caimi: “Phase two for a software company is once you’ve got that product-market fit, it’s all about scale.

Outsourcing Services 290

Outsourcing Services Scale Scaling Outsourced Development 290

SaaStr

SEPTEMBER 11, 2020

Founded in 2015, Klue addresses a part of the corporate world that has seen little innovation. Then a central group, which is usually the product marketing team, can curate it.” . The round also saw investments from angels like Frederic Kerrest, who is the co-founder of Okta. .

Consulting 279

Consulting Interviewing AI Innovation 279

SaaStr

JUNE 19, 2023

Watch it here: And only then … product-market fit. Too low, and you may confuse the market. But say 20% lower than the Comps can signal you’re a new vendor that is a peer and is innovating but may not have full feature parity, etc. 0 in revenue for the first 2 years. And only then … hypergrowth. Or token revenue?

Scale 293

Scale Pricing Innovation Revenue 293

User Pilot

SEPTEMBER 4, 2023

To be successful, market researchers must determine the dominant personality(s) of their prospective customers and tailor the product to match that personality. From its innovation to its branding and even its “ Just Do It” tagline, Nike appeals to the winning mentality of this customer base.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Harpinder Singh, Partner at Innovation Endeavors. What’s your pulse check on the venture markets right now, today? Check that out here.

Payments 284

Payments Payment Services Payment Solutions Scale 284

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 277

Venture Capital Scale Technical Review Software Review 277

SaaStr

OCTOBER 21, 2022

Without focusing on product market fit, a company might find itself selling five products with only a hundred employees to meet its targets. They stayed modular at the top and bottom of the stack (data ingestion and action) but focused on product development in the middle. . The early market will always be challenging.

Mobile 278

Mobile Technology Investment Innovation 278

SaaStr

APRIL 3, 2024

CIOs now understand that if they don’t figure out how to use automation as a lever to improve margins, customer experiences, and innovation with fewer resources, they’ll be the ones without a job at the end of the year. It depends on the utility of your product and platform as it is. Can You Be Competitive as a Vendor Without AI?

Generative AI 304

Generative AI AI Technical Review Software Review 304

Tom Tunguz

APRIL 14, 2019

These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. In meeting many of these innovative businesses, I’ve observed they face three strategic questions. Consequently, product market fit is weak.

AI 203

AI Sales Recruiting Underperforming Technical Team Artificial Intelligence 203

SaaStr

SEPTEMBER 18, 2023

If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. Some sales folks might disagree, but Lemkin believes startups should be about 85-90% transparent.

Sales Hiring 297

Sales Hiring SaaS Banking Enterprise 297