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Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Unbounce

Google Ads are to online marketing what the “ pizza move ” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). You know those clickbaity, keyword-dense ads that send you to a mystery website or page with a million different products?

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Speaker video: Stripe is really a set of developer tools for building and operating an online business. I’m an execution person.

Scale 160
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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Lambda School trains people online to be software engineers. We put it online, $10,000, and we started talking to our customers. We taught a free class, got 7,000 people in the free class, and I started emailing everybody in that class individually, personalized emails, one by one, a thousand a day. We can quit our jobs.

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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions

Natalia Luneva

The period refers to a month or year depending on which payment option you offer or which of them is more popular. I also interviewed dozens of SaaS founders and marketers to understand the main factors behind high SaaS churn rate. Your social network accounts, website, ads are visible to everyone who is browsing the internet.

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FSM Software: 7 Growth Tips for Field Service Management Software Providers

Stax

Integrating an all-in-one payment processing solution could help FSM software providers beat their competitors. Learn More Understand the Target Market Any business that often dispatches its mobile workforce or technicians to its clients is a potential FSM software client. Your website is more like your company’s storefront.

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Business Intelligence Analyst Career Path

User Pilot

Location : Salaries may vary depending on the cost of living and demand for BI talent in specific regions i.e. San Francisco Bay Area, CA stays on top of the list with payment going up to $167,700 per year. Alternative paths : Bootcamps like General Assembly’s Data Science Immersive or online courses from platforms like Coursera (e.g.,