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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. User interviews : One-on-one conversations for qualitative insights. What is market research?

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What is your advice for startup CEOs?

SaaStr

Do more market research and especially customer interviews in the early days. Market research can only take you so far with a live product to share, but it still helps. At some level, that’s always true. But don’t settle, anyways. Make sure, if nothing else, that your co-founder is better than you.

Startup 281
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Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages?

SaaStr

Understand the Market Better. Most founders don’t understand their markets well enough in the beginning. They don’t do enough interviews, meet enough potential customers, do enough work, etc. Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy.

SaaS 284
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What are the biggest mistakes new founders make when they start a business?

SaaStr

Not doing enough real market research. Not just Google research. But real, serious interviews. If you haven’t, that’s the bare minimum to learn about a market. Don’t Forget the 20 Interview Rule. Did you really talk to 20-30+ potential customers? Even if it’s one you think you already know well.

Business 219
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Customer Research 101: The Complete Guide for SaaS

User Pilot

It could include conducting user interviews and surveys, analyzing product usage data, and tracking customer feedback , to name a few. In action, customer research in SaaS could look something like examining support tickets to uncover recurring issues or feature requests , like consistent asks for better reporting features.

SaaS 83
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Ten Year's Worth of Learnings About Pricing

Tom Tunguz

All of these disciplines fall under product marketing. Well run product marketing teams develop these perspectives before product launch. The competitive positioning?

Pricing 234
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The Ultimate Guide to Effective Product Market Research in SaaS

User Pilot

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. Interviews. Focus groups. Product trials.