Sales Hacker

SEPTEMBER 5, 2019

4 Reasons SaaS customers cancel their subscription are: It doesn’t satisfy their need. In her great book, Subscription Marketing , author Anne Janzer introduces the notion of “value nurturing.” Publishing interviews. So, let’s begin by identifying what causes churn. They don’t recognize its value. Social media promotions.

Churn 97

Churn Social Media SaaS Onboarding 97

User Pilot

JANUARY 16, 2024

1: Perform market research Unmask your rivals with ChatGPT market research. Find the top competing products in your sector, identify alternatives, get market size information, perform a SWOT analysis, etc. ChatGPT performs market research. What is the annual growth rate of the market?

ChatGPT 105

ChatGPT Management Underperforming Technical Team Technical Review 105

User Pilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. To succeed at this stage, you need to coordinate your marketing efforts with your product team. Determine what your competitors are doing.

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

User Pilot

JULY 29, 2024

Nominal data categorizes information without order and labels variables like user roles or subscription types. In various fields, such as market research , quantitative data helps businesses understand consumer behavior, market trends, and overall performance. Interview responses. Social media interactions.

Data 105

Data Data Analysis User Experience Trends 105

User Pilot

SEPTEMBER 23, 2022

Conducting interviews will give you qualitative insights into why users find your ideas attractive and why not. Achieving product-market fit before building the product is not possible. Product development is an iterative process based on market research and customer feedback. How do you measure product market fit?

Product Marketing 59

Product Marketing Marketing Interviewing Retention 59

User Pilot

JULY 27, 2023

Employee satisfaction score : Satisfaction and engagement among employees are typically measured through anonymous employee surveys and one-on-one interviews. Conduct market research. It considers subscription fees, additional purchases, upgrades, and renewals. Come up with product and new feature ideas.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JUNE 17, 2024

market research trends (Happy Market Research Podcast), tips to avoid customer churn (Reel Talk), and customer experience news & tactics (Conversation with Zendesk). Happy Market Research Podcast by Jamin Brazil : Listen to interviews with top minds in the world of market research on tech and industry trends.

Management 52

Management Market Research Customer Support Trends 52

How To Buy Saas

SEPTEMBER 23, 2024

They usually follow a subscription-based pricing model, in which customers can avail of the products with a monthly or yearly subscription. Collect and monitor in-depth data and insights about various factors like product development, website performance, marketing campaigns, user behavior, and market trends to make informed decisions.

SaaS 52

SaaS Marketplace as a Service Market Research Pricing 52

User Pilot

JUNE 19, 2024

Here is how your career path will appear and how you can progress: Entry-level analyst/associate: Starting your career as an entry-level analyst or associate provides foundational experience in data analysis, market research, and consumer behavior. with Darshan Mehta : No business can thrive without customer insights.

Management 52

Management Payment Solutions Payments Payment Services 52

User Pilot

JUNE 27, 2024

Customer feedback management : Collect, analyze, and report on customer feedback to identify trends and areas for improvement and conduct qualitative research such as interviews and focus groups to gain deeper insights. What skills should a customer insights manager have? What are the 6 techniques to gain customer insights?

Management 52

Management Data Analysis Social Media Market Research 52

User Pilot

JUNE 17, 2024

Here’s a look at some top-rated solutions: Best tool for understanding customers – Userpilot : To attract the right users you need to thoroughly understand your target market. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

JANUARY 14, 2023

For that, you need product discovery , which involves customer and market research. For example, product managers and product owners should make a habit of interviewing customers regularly to identify new opportunities. Products achieve success because they solve user problems well. How can you know what problems to solve?

Management 98

Management SaaS Metrics Retention 98

User Pilot

JUNE 28, 2024

The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

User Pilot

JUNE 28, 2024

Best tools for user acquisition specialists: Best tool for understanding customers – Userpilot : To attract the right users you need to thoroughly understand your target market. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior. How to become a user acquisition specialist?

Acquisition 52

Acquisition Scale Artificial Intelligence Data Analysis 52

SaaStr

DECEMBER 3, 2019

And so bringing back the core discipline of market research to tech companies is something I’m pretty passionate about and had a lot of conversations with people about. And the researchers looked at me funny because they already knew there’s so much pain and frustration and need in the community.

Scale 162

Scale Sales Hiring Development Team Review Technical Review 162

Chargify

JULY 25, 2019

In her interview on the Indie Hackers podcast , Laura explained that, while she’s a big fan of content marketing, it takes a significant investment in time and energy. These calls helped them see the flaws in their approach to content marketing — they were missing a unique angle and voice in the market. . image source).

Strategy 65

Strategy Marketing Business SaaS 65

User Pilot

JUNE 26, 2024

Best tools for user acquisition specialists include: Best tool for understanding customers – Userpilot : To attract the right users you need to thoroughly understand your target market. Use Userpilot to conduct surveys , invite users for interviews, and analyze their in-app behavior.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.

Pricing 45

Pricing Payments Underperforming Technical Team SaaS Payments 45

User Pilot

JUNE 18, 2024

Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

User Pilot

JUNE 26, 2024

Here is what the career path of a product manager looks like: Product marketing manager intern : This is the entry-level where you gain hands-on experience through internships in marketing or related fields. Product marketing manager : This role allows one to develop and execute product marketing strategies.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

User Pilot

APRIL 7, 2024

Step-by-step guide for the product management process Identify user needs with market research. Identify user needs with market research Every product revolves around its users. Customer options : Renewing their subscriptions monthly or annually means customers are constantly rethinking their options.

Management 40

Management Software Review SaaS Technical Review 40

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

What to do in a Nutshell Successfully driving profitable customer action will rely on solid market research and a deep understanding of your users’ needs, habits and desires. Braze’s free mobile marketing course will help you build a mobile strategy that actually works. Your marketing messaging also matters a lot at this stage.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

OpenView Labs

MAY 13, 2021

The needs are discovered and verified through primary market research, and segments are demarcated based on those different needs rather than characteristics such as industry or company size. Why do customers generally cancel? You want to capture every angle that might help you segment your customer base.

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

User Pilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. You can stream the full episode below or read highlights from our conversation.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147