How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond
SaaStr
JANUARY 24, 2024
Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. Define your ICP as early as you can and segment your sales team accordingly.
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