SaaStr

JULY 1, 2021

PlanGrid builds beautiful, simple software for the construction industry. It became a part of our interview questions. The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team?

VP of Engineering 290

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 290

FastSpring

APRIL 24, 2025

Podcast Full Interview: Video Watch the video on our YouTube channel. Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. Jump to video. | Jump to transcript. Listen online or find it on more podcast services.

Business 99

Business Software Review Underperforming Technical Team AI Search 99

Intercom, Inc.

SEPTEMBER 22, 2022

They work with consulting firms, hire their own analysts, buy data management software. But the fact is that a large portion of the employees – developers, marketers, product managers (whose work depends on an intimate understanding of the customer) – rarely, if ever, interact with them. And for a while, that was the case for Michele.

Interviewing 138

Interviewing Underperforming Technical Team Sales Recruiting Software Review 138

Hitenism

OCTOBER 3, 2016

Two tweets about raising money was all it took to get 81 email responses and 53 customer development calls with founders. In the interviews, my business partner and I asked founders about their fundraising process and problems. A bad version of a fundraising deck will spread everywhere and be talked about among investors.

Development Team Review 166

Development Team Review Software Review Underperforming Technical Team Interviewing 166

SaaStr

MARCH 24, 2020

Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. I’m doing The Playbook To Recruiting Your Sales Team. Once again, amazing job to the SaaStr team. I’m really honored to share this stage with some really bad ass speakers.

Sales Recruiting 188

Sales Recruiting Sales Hiring Scale Underperforming Technical Team 188

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

MAY 30, 2024

PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability. Project management software, visual collaboration tools, roadmap software, shared Slack channels, and customer feedback and analytics tools can facilitate collaboration between PMs and PMMs.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Intercom, Inc.

APRIL 22, 2021

If you’re a senior engineer and want to further your career, what skills should you develop? Moving forward in your career, avoid the trap of doing work that feels high-impact, but it’s actually not , or work that makes you look good at the expense of the project and the team. How do people move into staff engineering roles?

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

FastSpring

JUNE 11, 2024

In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: What proper affiliate marketing looks like. Are you looking for a merchant of record that will help you grow your subscription software business? Adam, welcome to Growth Stage.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

User Pilot

MARCH 13, 2024

TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. The first stage of an ideation technique involves gathering ideas from different sources such as feature usage trends, feature requests , customer reviews, user behavior, and competitor analysis.

Underperforming Technical Team 105

Underperforming Technical Team Scale User Experience Interviewing 105

Scytale

NOVEMBER 4, 2024

Whether you’re a new entrepreneur in the software industry, scaling your startup, or a seasoned SaaS provider, securing a SOC 3 audit report can be a game-changer for your business , helping you strengthen customer trust while demonstrating your unwavering commitment to data security. The good news? For public use.

compliance 52

compliance Underperforming Technical Team Scale Technical Review 52

Intercom, Inc.

JANUARY 5, 2022

After working on NASA’s Space Shuttle Main Engine, he went on to develop Portfolium, a social networking platform that allows students and graduates to showcase skills beyond the traditional resume to potential employers. Portfolium was eventually acquired, but the team behind it never stopped thinking about a better way to do it.

Scale 211

Scale Software Review compliance Technical Review 211

User Pilot

AUGUST 17, 2024

Solution : Zoezi chose Userpilot over other options like Pendo , ProductFruits, and Appcues due to its functionality, cost-effectiveness, and strong customer support. Results : Implementing Userpilot allowed Zoezi to prioritize development efforts based on actual user behavior, leading to better resource allocation. Track page visits.

User Experience 105

User Experience Underperforming Technical Team Software Review Systems Review 105

Intercom, Inc.

DECEMBER 2, 2021

From the process of disambiguation and the worst outage we ever had to our obsession with speed and how legal and engineering teams can work better together, Engineer Chats will give you a peek behind the engineering process at Intercom. The legal team isn’t there to slow R&D down. I’m Liam Geraghty.

Engineering 178

Engineering Technical Review Underperforming Technical Team Systems Review 178

SaaStr

FEBRUARY 25, 2020

And there’s lots of examples and if you’ve seen these TED Talks, you hear about Apple, Think Different and you hear about Salesforce in their early days and no software. So most of my career was over the last 10 years was that Sage Intacct and we sold accounting software. And there’s a lot of companies out there.

Scale 236

Scale Underperforming Technical Team Sales Hiring Software Review 236

User Pilot

SEPTEMBER 20, 2024

This article will teach you how to analyze qualitative data to inform product development and improve the product experience. Qualitative data, on the other hand, comes from open-ended survey questions , interviews, focus groups, phone calls and chats, and session recordings. You will discover: Five qualitative data analysis methods.

Data Analysis 105

Data Analysis Data Software Review Interviewing 105

GetUplift

JANUARY 16, 2019

I’m not gonna pumpkin-spice coat it: interviewing customers is hard. Prompting vulnerable sharing from complete strangers is not something most people consider fun… Which is why I’ve heard just about every excuse for not interviewing customers: I don’t have any customers. Customer interviews don’t give quantitative data.

Interviewing 83

Interviewing Underperforming Technical Team Technical Review Systems Review 83

ChurnZero

JUNE 18, 2021

Customer exit interviews, when properly structured and executed, provide a unique chance to dig deep and discover valuable information which can lead to actionable churn-preventing insights. Anita Toth, Chief Churn Crusher, joined us for a webinar to discuss how to: Conduct killer customer exit interviews.

Interviewing 98

Interviewing Churn Scale Underperforming Technical Team 98

User Pilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Underperforming Technical Team 103

Underperforming Technical Team Market Research Technical Review Interviewing 103

Intercom, Inc.

SEPTEMBER 30, 2021

Rebecca has a background in astrophysics and computer science and spent many of her formative years looking at gamma-ray bursts and supernovas, but eventually, eager to get into software and product design, she moved to San Francisco. Interview with Little Otter CEO Rebecca Egger. Caught your interest?

Scale 223

Scale Artificial Intelligence Healthcare Technical Review 223

User Pilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? Its goal is to help make informed decisions about product development , marketing strategies, pricing, and customer acquisition in SaaS companies. User interviews : One-on-one conversations for qualitative insights.

Market Research 101

Market Research Marketing Strategy Underperforming Technical Team 101

User Pilot

JULY 14, 2024

You’ll need customer segmentation software to analyze the data. We recommend: – Userpilot for no-code product growth and detailed segmentation. For instance, let’s say you sell project management software for individuals, small firms, and mid-sized companies. Analyze behavior patterns within each segment.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

ChurnZero

JULY 22, 2022

Does your Customer Success team have a shallow view of onboarding? I recommend you interview customers. I’m going to interview their customers to find out what they did to get off that legacy system so we can bake that into the customer journey. I have the internal handoff from pre-sales to post-sales customer teams.

Scale 98

Scale Onboarding Scaling Underperforming Technical Team 98

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Create in-app surveys code-free with Userpilot. You can invite your users to an interview using different in-app messages, such as slideouts.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

User Pilot

MAY 27, 2024

Monitor online mentions : Regularly check reviews, social media, and forums for customer opinions. Conduct customer interviews : Engage customers in interviews to understand their deeper feelings and thoughts. Incentivize reviews to build customer loyalty : Set up a loyalty program rewarding users for reviews and referrals.

Software Review 105

Software Review SaaS Social Media Interviewing 105

User Pilot

DECEMBER 13, 2023

The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.

Software Review 105

Software Review Underperforming Technical Team Interviewing Innovation 105

User Pilot

MAY 29, 2024

Foster cross-functional team collaboration and communication. Best tools to use in your product development process: Userpilot – best tool for designing in-product experiences. Maze – best tool for user interviews and testing. Asana – best project management tools for teams. Follow an agile mindset.

Underperforming Technical Team 105

Underperforming Technical Team Software Review Market Research Technical Review 105

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Speed is everything.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

User Pilot

SEPTEMBER 2, 2024

Customer-led growth focuses on using customer insights to drive overall business growth, including product development, acquisition strategies, and customer retention. To build a customer-led marketing strategy, follow these best practices: Conduct interviews to understand customer language and pain points.

Marketing 111

Marketing Underperforming Technical Team Education Interviewing 111

User Pilot

MAY 14, 2023

Customer feedback is the key to developing a customer-centric business. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers. with the support team.

Social Media 98

Social Media Software Review Underperforming Technical Team SaaS 98

SaaStr

JULY 8, 2020

I will tell you how many COs I’ve talked to that say, “I’ll come to SaaStr, but I don’t want my series B or series C VC interviewing me,” which is sort of interesting. It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year.

Investment 202

Investment Technical Review Part-Time VPE Development Team Review 202

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimize your Saas product development team to set your business up for future success.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

SaaStr

MARCH 26, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Know who is the foundation of your product and build your product for that user (in Stripe’s case, developers). Know your forever user.

Scale 159

Scale Payment Services Payment Methods Scaling 159

User Pilot

DECEMBER 22, 2023

Are all teams involved or is it just a select few with specialist expertise? Organizations with successful research democratization initiatives also benefit from improved collaboration between teams. Research teams may also be reluctant to train others not to compromise research results or out of fear of losing their positions.

Underperforming Technical Team 105

Underperforming Technical Team Data Analysis Software Review Systems Review 105

User Pilot

SEPTEMBER 24, 2024

While they might seem quantitative due to their countable nature, they are inherently qualitative. Respondents may develop a pattern of answering and rush through the matrix without careful consideration. Build different types of survey questions code-free with Userpilot. MCG survey question.

Scale 111

Scale Underperforming Technical Team Software Review Scaling 111

User Pilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

Sales Recruiting 105

Sales Recruiting Underperforming Technical Team Interviewing Social Media 105