SaaStr

JUNE 3, 2020

And I think there is a shift from vendor generated content, whether or … and I remember when I started my career, it was all about white papers, it was all by your own website, and doing very fancy customer studio videos, having amazing testimonials, and then pinging your prospect by email or by phone.

Software Review 260

Software Review Scale Technical Review SaaS 260

SaaStr

SEPTEMBER 26, 2019

They will do outbound, they will qualify inbound, they can close small deals, they can close large deals, they can write white papers, they will do everything and they like to do that. Gaetan Gachet : I think we stopped doing that maybe six months ago, but we still have engineers who interview sales people, sales candidate.

Scale 150

Scale Sales Hiring Sales Recruiting Technical Advisors 150

Point Nine Land

JANUARY 23, 2019

We are in 2019, an unbelievable number of articles, guides, and other white papers has been written about customer discovery already, and yet, I feel like plenty of early-stage founders could spend much more time talking to potential customers. value proposition” combinations, validated by enough interviews (> 10).

Interviewing 70

Interviewing SaaS Engineering Metrics 70

Neil Patel

DECEMBER 3, 2021

This can come in the form of blogs, webinars, lead magnets, live events, website copy, testimonials, and more!

Social Media 127

Social Media Content Marketing Advertising Branding 127

Sales Hacker

MAY 6, 2019

Before we get to that interview, we want to thank our sponsors. Do you also mean thought leadership, content creation, white papers, eBooks, gated content, and things like that? Fantastic interview with Alon Waks who’s a good friend, a member of Revenue Collective, and the VP of marketing at Bizzabo. Sam’s Corner.

Scale 85

Scale Strategy Sales Hiring Consulting 85

Intercom, Inc.

FEBRUARY 1, 2018

Below is a lightly edited transcript of our interview. This is the second in a series of interviews over the next couple months about unlocking the potential of growth. If you enjoy the conversation and don’t want to miss the rest of the series, check out more episodes of our podcast. That’s an incredible benefit.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Intercom, Inc.

MARCH 8, 2018

That’s when the interview process becomes critical. Now, the second part of it is, once you’re with the executive or even in your outreach through someone, that executive’s going to care about things like white papers to educate them. Then soft skills, coachability. You’ve got to be able to pivot.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

SaaStr

JULY 15, 2022

So when in doubt interview more, when in doubt, don’t settle. Once you have a brand, everything works, everything works; webinars, white papers, outbound, inbound, left-bound, right-bound. Hire a great Head of Customer success at a million and drive your NRR up another 10%, that can pay for most of her comp too.

Scale 299

Scale Outsourcing Services Sales Hiring VP of Engineering 299

Chart Mogul

FEBRUARY 13, 2025

If you dont have many customers yet, rely more on your existing experience or interview leaders and partners in your space for their insights. Blogs, case studies, webinars, and white papers help position the brand as an industry expert while addressing specific customer challenges and use cases.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

Sales Hacker

JUNE 16, 2021

Content management software creates a library of videos, case studies, white papers, and competitor analysis that are easy to navigate and search. Bottom line: if your reps can’t find the content they need when they need it, then your content is going to waste.

Sales Enablement 122

Sales Enablement Scale Sales Hiring Technical Review 122

FastSpring

JULY 11, 2024

In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. Podcast Full Interview: Audio Listen online or find it on more podcast services. The best way to think about your B2B test data approach. Jump to video. Jump to transcript.

B2B 169

B2B Scale Underperforming Technical Team Sales 169

Neil Patel

JANUARY 2, 2019

Week #5: Create a podcast and interview guests. He has another popular podcast called Growth Everywhere where he interviews someone new each and every single week. You don’t have to do a weekly podcast, but I want you to interview someone in your space at least once a month. Have you listened to my podcast Marketing School ?

Branding 111

Branding Sales Hiring Scale Interviewing 111

Sales Hacker

FEBRUARY 22, 2019

After interviewing 200+ sales and marketing pros and analyzing hundreds of sales materials, we wrote the Sales Hacker guide to building a killer Sales Deck. While attaching a generic white paper rarely gets results, customized content actually gets opened – and shared. Better Sales Decks = Better Sales Demos.

Sales 81

Sales Travel B2B Interviewing 81

Sales Hacker

DECEMBER 9, 2019

So, I think this is going to be a great interview. Now, without further ado, let’s listen to this interview with Anthony Kennada. For our white papers and our blogs, it’s over, unfortunately, and you must think fresh and new. Anthony’s also written a new book called Category Creation. Outreach has your back.

Sales Recruiting 59

Sales Recruiting Scale Sales Hiring B2C 59

BetterCloud

DECEMBER 5, 2018

We’ve surveyed, interviewed, and served thousands of modern IT professionals in the past few years, and these are the top challenges we hear about. This becomes increasingly time-consuming and error-prone as organizations use more and more SaaS applications.”. We couldn’t agree more.

Merchant Services 45

Merchant Services Management Marketing SaaS 45

CustomerSuccessBox

JUNE 21, 2022

Instead of interviewing the customer again to understand key customer requirements, their desired outcomes, business values, etc., Webinars, blogs, white papers, e-books, etc., The customer begins to understand that the onboarding manager will take them through their customer journey. are valuable resources for the same.

Scale 52

Scale Onboarding Scaling Strategy 52

Sales Hacker

JULY 3, 2018

Hope you enjoy this interview. Are you compromising the language you use in your collateral on the web and your white papers? What a fun and really outstanding interview with Brad. It was live in the middle of the Hudson River! Sam Jacobs: We also want to thank our sponsor. This month’s sponsor is AirCall.

Interviewing 48

Interviewing Sales Acquisition B2B 48

SaaSHolic

FEBRUARY 23, 2022

Marc is active on twitter , and you can find tons of interviews with him online. They write great articles, white papers and guides. Aaron Ross Aaron Ross is not a CEO nor founded any company, but who cares — he’s the guy that built the process that brought Salesforce.com $100M in extra revenue.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

Sales Hacker

SEPTEMBER 8, 2020

Now, without further ado, let’s listen to this interview with Jeff Winters. ” Those are okay if they’re accompanied with some value, with a great article that you think would be interesting for that person, with a case study, with a white paper. It was unthinkable. Anyway, check them out at www.outreach.io.

Scale 93

Scale Artificial Intelligence Sales Recruiting Consulting 93

SaaSHolic

FEBRUARY 6, 2023

Marc is active on twitter , and you can find tons of interviews with him online. They write great articles, white papers and guides. Aaron Ross Aaron Ross is not a CEO nor founded any company, but who cares — he’s the guy that built the process that brought Salesforce.com $100M in extra revenue.

Venture Capital 40

Venture Capital SaaS Social Media Entrepreneurship 40

ChurnZero

SEPTEMBER 30, 2021

I interviewed someone yesterday for a role for a client and she’s using a Customer Success platform. I did find the one that Chris Hicken wrote from NuffSaid that said really valuable, probably the most robust white paper, on CS Operations. A: I’ll answer the second one first. There are CS Ops Slack channels.

Customer Success 52

Customer Success Scale Sales Hiring Revenue 52

SaaStr

JANUARY 28, 2020

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. But I recently met a customer success leader that I was interviewing and I’m like, how would you approach, like at SaaStr, we have a hundred core sponsors.

Sales Hiring 247

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 247

Neil Patel

JULY 29, 2021

For example, a business coach might offer “10 things to do before your next job interview.” Common examples include ebooks, white papers, webinards, checklists, work sheets, coupon codes, and short courses. A great lead magnet must be valuable to your target audience. ” How much does a lead magnet cost?

Software Review 145

Software Review Technical Review Trends Interviewing 145

FastSpring

MARCH 27, 2023

Stream the full interview below or find it wherever you listen to podcasts. Were interviewing larger customers, figuring things out, and they were in Houston. They’re like, we’ll give you badges, you can come into our office, Make this your office get access to people interview us.

Payment Solutions 136

Payment Solutions Payment Services SaaS Payments VP of Engineering 136

Sales Hacker

OCTOBER 7, 2021

These types of experiences will allow you to show up strongly when it comes time for the interview because you will have examples and experiences to demonstrate your skill set. It was my seventh interview for my first leadership role. Don’t let yourself get stuck when you’re just getting started. Asia Gladden.

Scale 137

Scale Sales Recruiting Sales Hiring VP of Engineering 137

SaaStr

DECEMBER 6, 2019

Below, we’ve shared the transcript of Harry’s interview with Des. Are we handing off a customer to sales immediately after that person logs into our website and download the white paper? Those can be downloading white papers. Harry Stebbings. Des Cahill. Kyle Porter. And those touches can be on websites.

Sales Hiring 162

Sales Hiring Cloud Mobile Technology 162

SaaStr

APRIL 16, 2020

Below, we’ve shared the transcript of Harry’s interview with Carolyn. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings. Carolyn Guss. Lexi Reese. Harry Stebbings: Welcome back to the official SaaStr Podcast with me, Harry Stebbings.

Scale 228

Scale Underperforming Technical Team Leadership Branding 228

Buffer Resources

OCTOBER 17, 2024

For example, I once turned a 30-minute interview between a nonprofit executive and a volunteer ELL tutor into two feature stories in local media outlets and a slew of social media posts like this one.  Charitable or corporate volunteer efforts : Capture stories from your CSR initiatives.

Social Media 114

Social Media Scale Business Marketing 114

Kellblog

JANUARY 2, 2024

Some see Andreessen’s manifesto as visionary, others as self-serving , but it’s well worth reading as is this Stratechery interview. See this amazing interview with Jensen Huang and Ilya Sutskever, in particular the part where Ilya presents his detective novel analogy. For extra fun, watch the techies debate on Hacker News. Goosebumps.

AI Search 122

AI Search Technical Review Technical Advisors ChatGPT 122