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It’s communicating empathy and value, and shifting the messaging you’re delivering to your customers, investing in customer relationships. So when doubling revenue and growth becomes more uncertain, they’ll be focused on their bottom line on cost savings and operationalefficiency.
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In their most recent earnings call, they made a change in strategy to lean more into product-led. One of the strategy changes is to say, “Hey if we turn up the innovation and actual product quality, can we ultimately get around having to spend all this money on advertising?” And how do you think about CAC for those free-ish people?
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It’s a defensible strategy to create differentiation when you and that partner build out specific integrations. Pick your strategies, invest in them, and start tiering. As a previous CMO, she knows where to slow down or speed up and where to invest in infrastructure to scale more efficiently. It won’t work.
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