SaaStr

JULY 5, 2024

Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #2: A VP of Marketing Who Can’t Do Demand Generation This is another founder GTM mistake that’s been around for a while. In the old days, the wrong VP of Marketing hire was someone who would get blue pens with your logo on them.

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CTO Hire Sales Hiring New CTO Venture Capital 209

SaaStr

SEPTEMBER 10, 2021

Recently, I spent several hours with a new but great friend who has been on a vaguely similar journey to me. In my first start-up as a founder, I had a great CTO and VPE and a pretty darn good VP Ops from the very beginning. This friend is one of the hardest working people in the industry. 20×7, near as I can tell.

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Part-Time VPE CTO Hire AWS New CTO 293

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

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Marketing CTO Coach Entrepreneurship Social Media 128

Valerian Tech

DECEMBER 30, 2022

The role of a Fractional Chief Technology Officer (CTO) is to provide technical expertise and leadership to a company on a part-time or temporary basis. This can be a useful option for startups or small businesses that may not have the resources to hire a full-time CTO or may not need one on a permanent basis.

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Fractional CTO CTO Hire Part-Time CTO CTO 52

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

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B2B B2C Scale New CTO 158

Buffer Resources

DECEMBER 1, 2023

Given that their guidance is so universal — both for people just stepping into new roles and those at fast-paced companies like Buffer — I thought I’d share their wisdom here. I've always been one to jump on the new thing as soon as I discover it. Social Media is always changing, and platforms come and go.

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VP of Engineering Part-Time CTO New CTO CTO 126

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

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Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Kellblog

SEPTEMBER 21, 2024

They never have any new ideas about how to fix our problems.” They’re pretty darn good at doing that,” the CEO chuckled, pensively gazing over the whitecaps from the patio of the luxury resort where the executive leadership team (ELT) was huddled. And maybe even what new products we should build.”

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New CTO Sales Leadership Headcount 101

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

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Strategy Marketing Sales Hiring Engineering 128

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. Tim noticed a problem with calendars , which is that they usually function like email.

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Artificial Intelligence Scale CTO Hire Technology 169

Tom Tunguz

NOVEMBER 18, 2015

Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. The best ways he found to learn leadership skills was to hire a management coach to meet him once per month, to talk through the issues facing him at Optimizely. Pete was a Google Associate Product Manager for AdSense and launched Google App Engine.

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CTO Coach Sales Hiring CTO Hire Startup 113

Stax

AUGUST 14, 2024

Experienced payments and sales executive joins Stax leadership team to drive accelerated growth for Stax Connect and embedded payments. As head of ISV Business Development at Stax, Krahl will drive market penetration into key Stax industries such as field services, healthcare, and professional services. “We Stax Payments , Inc.,

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Payments Stax Payment Solutions Payment Services 88

SaaStr

JULY 10, 2021

Making sure we have product market fit was effectively number one. Get it into the market. As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK. Now we have to hire VP marketing who has enterprise experience.” Build the product. Craig : Yeah. crosstalk].

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Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 261

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

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CTO Coach Sales Hiring Sales Recruiting CTO Hire 164

SaaStr

APRIL 9, 2019

And also, we always prioritize the features requested by our existing customers over the new prospects. Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Welcome Eric.

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Sales Hiring Scale CTO Hire Marketing 141

SaaStr

APRIL 16, 2019

Can I see a show of hands for those of you that have headquarters outside of the Bay Area, a secondary market? The world’s your market, right? The catch was he had just moved his family four kids to New York city. We had no New York city presence. Pendo, my company is headquartered Raleigh, North Carolina.

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CTO Hire Travel Underperforming Technical Team CTO Coach 171

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.

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VP of Engineering Technical Review Scale Outsourcing Services 118

SaaStr

SEPTEMBER 18, 2020

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And in this way, we under invested in middle management along the way, especially in our go to market motion. It had much larger brand awareness in the market. Henry Schuck: Right. It molded-.

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Sales Hiring CTO Hire Scale Investment 246

Panintelligence

JUNE 7, 2024

In this blog, we asked Panintelligence CEO Zandra Moore and CTO Ken Miller what they think are some of the most frequent mistakes in SaaS development and offer actionable insights to help you steer clear of them. But keeping what you’ve got is as important as bringing in new customers. No one can afford to be slow to market these days.

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CTO Hire SaaS Business Underperforming Technical Team 98

SaaStr

JUNE 26, 2024

Growth is still good for them, but they had no net new customers last quarter. Then Salesforce lost $50B in market cap. HubSpots NRR has fallen to 100%, so to grow 23%, they must add 23% net new customers. Are brand-new companies that seem epic with no revenue really worth $1.5B They said they’ll only grow 17% next year.

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CTO Hire AI Venture Capital Sales Hiring 144

OpenView Labs

APRIL 12, 2019

It became clear after a month that our young team had a lot of enthusiasm, but lacked senior leadership. Does a new senior member have the right to challenge a historical decision made by a junior developer? We needed a CTO. But we can hire 3 x junior developers for the cost of a CTO!” Let’s talk about the CTO.

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Valerian Tech

MAY 4, 2023

In this article, we'll explore the benefits of DevOps for legacy businesses and how a Fractional CTO can help overcome the challenges of DevOps adoption. First, legacy businesses often face cultural barriers and resistance to change when it comes to implementing new technologies and practices.

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Sales Hacker

MAY 5, 2021

RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Marketing automation. In fact, she says that you will probably be thrown new software tools every three months in a RevOps job.

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Scale Technical Cofounder Technical Advisors Sales Hiring 121

Andreessen Horowitz

MARCH 20, 2024

And so, the thing that was really new about LLMs was the ability to, at extremely low cost, generate an answer instantly to any question. Adam: And so, based on all that, we landed on building Poe as a new chat-oriented AI product. We thought about, [as Quora] , what is the role that we’re going to play in this new world with AI?

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AI Search AI Artificial Intelligence Scale 143

User Pilot

MAY 1, 2024

He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs) – Lenny interviews Sam on the journey toward building Google Docs.

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Underperforming Technical Team New CTO Interviewing CTO 102

BetterCloud

SEPTEMBER 6, 2019

Our new Chief Technology Officer (CTO) Andra Milender defected from a medical career track before finding her footing on a technology path. Andra has bachelor’s degrees in computer information systems, marketing, and international business from Indiana University Kelly School of Business. What does your role as the CTO entail?

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Part-Time CTO CTO New CTO Technology 8

BetterCloud

MAY 17, 2021

Prior to joining BetterCloud as our new VP of quality, Waithe was a director of engineering at MailChimp. Secondarily, I had a chance to chat with [CTO Jamie Tischart ] even before he joined the company. ” That was the catalyst for me to think about leadership and management. That was very exciting to me.

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New CTO Part-Time VPE CTO Coach CTO Hire 52

Casey Accidental

FEBRUARY 8, 2022

Product: Product Leadership , Product Strategy , User Insights for Product Decisions , Product Management Foundations , Mastering Product Management , Data for Product Managers (new). Engineering: Scaling Product Delivery , Technical Strategy , Engineering Management (new). Product Leadership. Marketing Programs.

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CTO Coach CTO Hire New CTO Scale 52

User Pilot

MARCH 7, 2024

of leadership roles. I wanted to learn more about what challenges are deterring women from entering leadership career paths in tech. I said, “Mother, you’re right” – and I went to the economics faculty and studied marketing. Ironically, when we run out of leads – I had to founder-led marketing. ”

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Technical Review CTO Coach Sales Hiring CTO Hire 105

Sales Hacker

SEPTEMBER 29, 2020

Major challenges facing a new CEO [19:40]. A lot of great experience working and supporting inside sales teams, a lot of good experience with marketing and marketing ops, a lot of good experience with building products. It really lended itself to being this new category, this post signature type of contract product.

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Scale CTO Hire CTO Coach Scaling 119

Payrix

OCTOBER 1, 2024

addresses this shift by expanding its scope to include 64 new requirements that specifically target eCommerce vulnerabilities. These new requirements cover various aspects of security, including phishing protection, multi-factor authentication, vulnerability scanning, and more. There’s 64 new requirements in total.

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Payment Services Merchant Services Payments compliance 113

Frontegg

NOVEMBER 4, 2021

Eric is also an Advisory Board Member for Udacity’s digital marketing curriculum. #4 Despite being extremely busy, Ramli is always open to new ideas and collaboration offers. #5 Growth Consultant, SVP Marketing at HubSpot. Co-Founder and CTO at Gainsight (Former GVP of Engineering at Marketo). 4 – Ramli John.

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Social Media CTO Coach Technical Review New CTO 52

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. Your top subscription news. Product marketers: move west. The Product Marketing Alliance dropped the Product Marketing Salary Survey. based stats, apparently product marketers in California earn over $152k. Weekend Wisdom.

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Scale CTO Hire Sales Hiring New CTO 43

Outseta

NOVEMBER 19, 2019

Why building trust with your internal team is the hallmark of great marketing leaders By Geoff Roberts The role of the modern Chief Marketing Officer is a tough one—you’d be hard pressed to name another position that requires a wider range of skills. I’ve played the following roles at various tech companies.

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Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

SaaStr

FEBRUARY 5, 2025

Most importantly, the market for AI customer service is still in its early stages. The beta phase involved 50 brands and the creation of a playbook for activation, which was a collaborative effort between the product marketing team, success team, and others.

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New CTO CTO Artificial Intelligence Technical Review 167

ChurnZero

DECEMBER 9, 2022

Today, division leaders who run market-facing GTM functions account for 36% of CEO appointments. Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. In that first initial period, we were great at mid-market.

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CTO Coach Customer Success VP of Engineering CTO Hire 52

Audacix

JULY 18, 2022

Make every decision based on whether the outcome helps to improve the product, get it to market faster and deliver it for a lower cost. Talk to the people at the DevOps coalface Senior leadership in large and small organisations often fails to comprehend the nature and scale of the challenges and frustrations faced by those at the coalface.

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DevOps as a Service Technical Review CTO Coach Underperforming Technical Team 52