Remove Leadership Remove Marketplace as a Service Remove SMB
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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 259
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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. One of the most interesting examples is Microsoft’s Office 365 SMB business. It’s the most successful SMB SaaS acquisition channel ever built. by Thomas Hansen.

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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

However, companies must look beyond basic payment integration to evolve into platforms offering comprehensive services. I think we’re on the cusp of kind of Gen 4 of this journey that I’ve been on as far as going beyond integrated, beyond embedded payments into a myriad of other services.

Payments 130
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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. We started out in the commercial SMB mid-market space. And I think it’s especially true of SaaS companies, when you start to think about the fact that everything is a service.

Scale 234
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. It’s most severe in the SMB world. The situation is getting worse.

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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Below, we’ll explain how each of our agencies works, the services they provide, and what to expect from each of them in the future. Team and Leadership at NP Digital.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. Of course, we always excelled in SMB at Slack as well. Moving upmarket.

Scale 177