BetterCloud

MARCH 17, 2025

SaaS budgeting is the process of planning, allocating, and managing financial resources for acquiring and using Software as a Service (SaaS) solutions within an organization. Maybe youre spending the right amount of money, but you need more seats, or you might be paying for a service that nobody uses. What is SaaS budgeting?

Technical Review 52

Technical Review Strategy Marketplace as a Service SaaS 52

Intercom, Inc.

FEBRUARY 26, 2018

It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. The same is true in software. Innovative startups.

Outsourcing Services 224

Outsourcing Services Software Review Software Outsourced Development 224

SaaStr

JULY 22, 2019

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. And I think it’s especially true of SaaS companies, when you start to think about the fact that everything is a service. We didn’t ever have an on-prem solution.

Scale 234

Scale Scaling Sales Hiring Underperforming Technical Team 234

Casey Accidental

OCTOBER 18, 2021

what the product strategy should actually be. Building a consumer marketplace to drive incremental ticket sales to event creators. Julia, our CEO, had told me she wanted me to focus on growing the self-service business faster. In other words, the product strategy lacked focus. Consumer Marketplace.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

Technical Review 222

Technical Review Underperforming Technical Team Customer Support Marketplace as a Service 222

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Network effects (marketplace). A good idea is a good idea, after all. MSPOT stands for: Mission - rarely changes. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Payrix

JANUARY 28, 2025

However, he cautioned that regulatory trends often swing back, urging businesses to focus on sustainable strategies. However, companies must look beyond basic payment integration to evolve into platforms offering comprehensive services. Matt stressed that businesses not incorporating AI into their strategies risk falling behind.

Payments 130

Payments Payment Solutions Merchant Services Payment Methods 130

Casey Accidental

JANUARY 23, 2019

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. The second issue is around who controls the quality of the service.

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. Both offered consumers a ton of convenience through their service. Grocery delivery immediately became an “essential service” and all digital grocery players in the U.S.

Marketplace as a Service 140

Marketplace as a Service Underperforming Technical Team Scale Construction 140

Sales Hacker

JUNE 20, 2022

In a recession, there will be a lot of “noise” in the media and marketplace. Recessions are times when you must have an elevated view of yourself and the value of your products and services. Present a united leadership front. In a recession, sellers will also look to the whole leadership group (HR, Product, IT etc.)

Sales Hiring 116

Sales Hiring Strategy Sales Leadership 116

SaaStr

NOVEMBER 6, 2019

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. You may not necessarily see each other in every deal, but you are in a very real sense competing for thought leadership.

Scale 136

Scale Sales Recruiting Marketplace as a Service Forecasting 136

Neil Patel

FEBRUARY 4, 2021

NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Below, we’ll explain how each of our agencies works, the services they provide, and what to expect from each of them in the future. Team and Leadership at NP Digital.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

FastSpring

APRIL 3, 2025

Podcast Full Interview: Audio Listen online or find it on more podcast services. So Brand ID is a web agency and we are, I like to say brand led, meaning that the majority of our work always starts out with brand and business strategy. Like it’s a way for me to kind of bring my company out into the marketplace better.

Branding 99

Branding Social Media AI Search Outsourcing Services 99

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 171

Payments Merchant Services Payment Solutions Payment Services 171

Sales Hacker

MARCH 7, 2022

Influenced by their experiences with consumer marketplaces and leaning into their own technological comfort zones – buyers are more than capable of finding information on their own. He told them — if they were serious about strategy — they had to know something about sales. Success in sales leadership looks a bit different.

Technical Review 112

Technical Review Sales Marketplace as a Service Banking 112

Sales Hacker

SEPTEMBER 2, 2020

And to facilitate that their website shows some of the services they provide with a vague “get in touch” option and no pricing listed. And they’re working towards this goal by establishing thought leadership in the environmental space. Companies operating in well-digitized industries (media, IT, finance, professional services).

Scale 132

Scale Outsourcing Services Sales Technical Review 132

Tom Tunguz

AUGUST 2, 2016

Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. With customers coming to their (virtual) doorstep, these cloud companies are free to scale at their own pace, expanding sales and their reach in the marketplace.

Outsourcing Services 113

Outsourcing Services SMB Acquisition Scale 113

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. We also think about community and consultants and professional services as an ecosystem around our product. Embracing professional services as a distribution channel. So our platform is also built for them to use. Andrey: Exactly.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

ChurnZero

JANUARY 13, 2022

As the demand for Customer Success surges within SaaS, so too does the need for effective leaders to spearhead this expanding function and steer its strategy and success. Amir will lead all post-sales functions, helping customers use the full scope of their products and services to unleash the power of CentralSquare in their communities.

VP of Engineering 98

VP of Engineering Customer Success Outsourcing Services Technical Review 98

Buffer Resources

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

Sales Recruiting 101

Sales Recruiting Social Media Business Marketplace as a Service 101

User Pilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Strategy 90

Strategy Technical Review Business Innovation 90

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. A transactional marketplace like Uber, where riders can actually use it every day for commuting, is very nice.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Intercom, Inc.

APRIL 4, 2019

The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup. Are you a marketplace or are an e-commerce retailer? How to bring formal sales into a growing startup. What’s not to like? Be prepared to carry the water.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Chart Mogul

MAY 7, 2020

Answer questions new salespeople have about the company, its products/services, and its position in the marketplace. In this case, a mentor from marketing, leadership, or product may be more appropriate. Bonus tip: sign them up for cold calling training. About the Author.

Sales Hiring 121

Sales Hiring Underperforming Technical Team Marketplace as a Service Headcount 121

FastSpring

DECEMBER 19, 2019

We Welcomed a Key Executive to the Leadership Team. This year we welcomed Kurt Smith as VP Product and Strategy. We’re excited to grow our exceptional leadership team to help us take FastSpring to the next level. This will undoubtedly lead to further growth and success for our customers. We Evolved Our Brand.

Technical Review 92

Technical Review Software Review Marketplace as a Service Innovation 92

Sales Hacker

APRIL 21, 2021

What about using data analysis to create sales strategies? The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Stay close to three things: the data, the money, and the strategy. Interned for Experian developing an international GTM strategy.

Scale 117

Scale Sales Recruiting Technical Review Technical Advisors 117

Neil Patel

DECEMBER 4, 2020

How do you stand out in such a highly-competitive marketplace? Basically, they’ll help you develop and implement marketing strategies to drive sales and revenue. Measuring the ROI of Amazon Marketing Consulting Services. The ultimate measure for any marketing service is how much demand and sales it drives. The result?

Consulting 112

Consulting Outsourcing Services Marketing Underperforming Technical Team 112

Intercom, Inc.

AUGUST 30, 2018

Two decades later, these two women are blazing trails in design leadership. Vanessa: The second bucket is really just focused on the product strategy. We ended up having a leadership change that really disrupted the whole organization. How can you use design to actually help with product strategy mapping?

Scale 149

Scale Leadership Scaling Venture Capital 149

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. It’s about growing together.

Scale 64

Scale VP of Engineering Outsourcing Services Enterprise 64

Sales Hacker

APRIL 6, 2022

Sales teams often struggle with configuration of price quotes when dealing with complex products or services or large product catalogs. If you’re selling a limited number of products or services, or have an extremely simple pricing model, a CPQ system may be beyond your needs. 5 benefits of CPQ software. Old CPQ vs. New CPQ.

Scale 109

Scale Software Review Marketplace as a Service Outsourced Development 109

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Our conversation covered, surprisingly, everything from flat-Earthers to J.R.R.

User Experience 209

User Experience Strategy Engineering Communication 209

SaaStr

SEPTEMBER 3, 2019

Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. And interestingly, nothing really on Uber is new.

Acquisition 171

Acquisition Software Review Payment Methods Marketplace as a Service 171

OpenView Labs

APRIL 13, 2020

How can the product impact your marketing strategy? Maybe you should build an SEO strategy around that. If there is a strong viral component to your product, perhaps a more product-focused growth strategy is in order, and your Marketing team can support the Product team in driving that viral growth through messaging, email, etc.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time.

Management 105

Management Marketplace as a Service Interviewing Product Marketing 105

Neil Patel

OCTOBER 24, 2020

The only way that a good consultant can meet challenges and identify opportunities is when they have years of experience and expertise to create effective strategies. It’s almost impossible for a consultant to create any strategy for your company without having an in-depth understanding of your business objectives.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. So everyone is adjusting their go to market strategy. I think it’s a bit of a strategy.

Sales Hiring 210

Sales Hiring Scale SaaS Payments Payment Services 210

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. This means there is no real growth which results in a lower valuation of the company and the firing of the sales leadership.

Scale 101

Scale Growth Hacking Scaling Sales Hiring 101