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Corporate Blogs Always Work. But Only If You Do Them Right.

SaaStr

The last thing the world needs is another one about a boring vendor, telling the world how insightful they are, written by their junior marketing manager. Everyone wants to be this, and thought leadership is part of the standard vernacular of PR firms and seasoned corporate marketers. There are 100,000,000+ blogs. Even on Day 1.

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5 Interesting Learnings from BigCommerce at $180,000,000 in ARR

SaaStr

It’s done it by going more upmarket, and better monetizing partners and services. BigCommerce, like many SaaS vendors at scale, is doing a better job at getting more revenue out of existing accounts than adding new ones. Services and partners are also a big part of their growth story.

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Corporate VC Investments: Limited, But Real, Pros. And Cons.

SaaStr

An investment may anoint one vendor in the space as the preferred vendor over competitors. A BigCo that is already a partner with a startup often does a little more for them when everyone knows they are also an investor. Integrating with one more API is not that big of a deal, and can be outsourced.

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Dear SaaStr: What are The Pros and Cons of Raising VC Money from a Corporate VC?

SaaStr

An investment may anoint one vendor in the space as the preferred vendor over competitors. Integrating with one more API is not that big of a deal, and can be outsourced. Pros: Can help solidify an existing partnership. An investment won’t create a partnership. But it can help solidify one that already exists.

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Who Should Your VP of Product Report To?

SaaStr

That can be fine for an API or similar service, but I find it a big trade-off for an enterprise SaaS or one with significant customer-facing features and workflows. Most VPs of Eng want Product to be their partner, their wing person, to go out and do the external work, and then be their partner in deciding what gets built.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Take a read if you are still running finance yourself, or just have an part-time outsourced resource. Companies grew more slowly, there was nothing for a CFO to really do for years, and you could sort of outsource everything and just keep an eye on the bank statement. Find accounting firms that outsource different roles.

Finance 334
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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

But I almost never see mediocre outsource SEO really work for B2B. And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So, thanks man. So hope that’s helpful.

Scale 298