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This generates recurring revenue. Your partners act as an outsourcedsales and marketing team. Is your leadership team aligned and bought-in to using external partners to market and sell your product? Leadership must understand the risk and upside involved in having others represent your brand. Reduced Cost.
These resellers, in turn, employ literally millions of sellers, each effectively operating as an outsourcedsales team for the cloud companies they service. Four years ago Microsoft launched Office 365, a subscription-based delivery model for their flagship product Office, and turned to partners in the channel to scale worldwide.
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