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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

” Enter the Compound Startup Conrad’s alternative is what he calls a “compound startup”a company building multiple products in parallel that are deeply integrated and seamlessly interoperable. His rationale: Training capacity : Sales teams can only absorb so much product knowledge.

Startup 154
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The Three Strategic Questions Facing AI Agencies

Tom Tunguz

Since writing The AI Agency: A Novel GTM for Machine Learning Startups , I’ve been meeting many companies who operate this way. These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long.

AI 203
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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. Teams that benefit: Sales, marketing.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? ABM has evolved from buzzword to a “must-have” for marketing teams today.

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Built for you: Behind conversation topics and custom reports

Intercom, Inc.

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. To understand a bit more about the launch, we’ve gathered some of the folks behind it: Thomas Creighton de Farias – Senior Product Education Producer.

Scale 211
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User Behavior Analytics Use Cases for SaaS

User Pilot

You can also use UBA data to recommend content and products contextually. Likewise, product marketers use the data to target the right audiences with marketing campaigns. Reduce product churn by finding behavioral patterns among churned users and reach out to existing customers with similar patterns to avoid attrition.

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Customer Journey Analytics: Don’t Let All That User Data Make You See The Forest for The Trees

User Pilot

It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. How do you take action on those insights without taking time off your product roadmap? For example: customer testimonials from the sales and customer success teams. But then what?