Tom Tunguz

JUNE 20, 2023

Marketing teams develop a portfolio of different strategies to acquire leads. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. Like an investment portfolio, any individual strategy may thrive one day & suffer the next. I think of marketing teams as hedge funds.

Marketing 230

Marketing Outsourced Development Artificial Intelligence Machine Learning 230

Payrix

NOVEMBER 7, 2024

Recently, we deployed an in-house machine learning model that predicts the likelihood of ACH payment rejections. Ryan Barry, Senior Director of Risk Strategy and Partner Due Diligence “How do you reconcile the need for product innovation with the inherent risks of payments?” Explore risk and compliance advice for platforms.

Merchant Services 130

Merchant Services Payment Services Payment Solutions Payments 130

Tom Tunguz

MARCH 26, 2019

In early and developing markets, selling complete products is often a superior go to market strategy, rather than selling an innovation in a layer in the stack. Imagine you have just written machine learning model that prices stocks better than anything else in the market. This is true for five reasons. Everything is brand-new.

Artificial Intelligence 214

Artificial Intelligence Machine Learning Scale Marketing 214

Kellblog

MAY 12, 2024

I’m always looking for better ways to distill strategy. My favorite strategy author is Richard Rumelt , who wrote Good Strategy, Bad Strategy and the more recent but less acclaimed follow-on, The Crux. Aspirations are not strategy. Goals and OKRs are not strategy. Driving results is not strategy.

Strategy 122

Strategy Government Artificial Intelligence Machine Learning 122

SaaStr

JUNE 14, 2023

We’ll explore key aspects such as building customer relationships based on trust and honest feedback, defining company culture amid rapid growth, and hiring strategies that prioritize team chemistry over expertise.

Scale 246

Scale Artificial Intelligence Technical Review Software Review 246

SaaStr

MARCH 19, 2021

They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. First, on product-led growth strategies: we’ve seen companies like PagerDuty, Productboard, and Intercom do that really well. It’s not a new idea, but a renewed strategy in the new normal. Product-led Growth.

Cloud 285

Cloud Scale Payment Methods Payment Solutions 285

Sales Hacker

FEBRUARY 7, 2025

SaaS pricing isn’t static – it’s a living strategy that grows with your company. During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. The focus shifts from experimentation to execution, as companies must scale operations to meet increasing demand.

Pricing 114

Pricing Scale SaaS Technical Review 114

Tom Tunguz

JANUARY 3, 2018

Machine learning fades as a buzzword. ” Just as those trends have become ubiquitous to be implicit, so will machine learning. The classic open source strategy of the last fifteen years is abandoned because of the competitive threats from infrastructure-as-a-service (IaaS vendors).

SaaS Payments 203

SaaS Payments Scale Blockchain Artificial Intelligence 203

SaaStr

MARCH 5, 2021

The tech involves cameras and devices that detect evidence, decode it with machine learning and deliver it into the right hands. The key is to make sure that your sales aren’t entirely dependent on the founder, but that the product and strategy are strong enough for a good sales team to run with themselves.

Sales Recruiting 260

Sales Recruiting Sales Hiring Scale Sales 260

Neil Patel

JULY 16, 2021

Internal links are a crucial part of a successful SEO strategy. Google’s machine-learning algorithm has come a long way since the early days of SEO. If you wanted to link to an article about Google Hummingbird, you could do it this way: Google’s algorithm has been updated with new machine learning capabilities.

Strategy 145

Strategy Technical Review Artificial Intelligence Machine Learning 145

SaaStr

OCTOBER 30, 2023

For some context on the company, Weights & Biases is an AI developer platform to help train and deploy all Machine Learning models. Content Organic search Machine Learning engineers write about the latest models and papers and share the performance within the Weights & Biases platform.

Scale 277

Scale Scaling AI Search Social Media 277

SaaStr

MAY 16, 2022

Lesson: Build a proactive strategy with Salesforce. MaestroQA can trace its origins back to Prathipati’s professor at Penn State, who wrote a paper about using machine learning algorithms to analyze website data to predict certain actions. However strong your product may be, you can never afford to sleep on strategy.

Machine Learning 246

Machine Learning Artificial Intelligence Interviewing Strategy 246

SaaS Metrics

SEPTEMBER 2, 2024

With machine learning revolutionizing SaaS analytics, what challenges will you face in integration and how can overcoming them reshape your data strategy? The post The Role of Machine Learning in SaaS Analytics first appeared on SaaS Metrics.

Machine Learning 52

Machine Learning Artificial Intelligence SaaS Metrics 52

Tom Tunguz

FEBRUARY 25, 2019

The first is his view of the influence of machine learning in the world. On machine learning, The AI world order will combine winner-take-all economics with an unprecedented concentration of wealth in the hands of a few companies in China and the US…China’s data advantage extends from quantity to quality.

AI 174

AI Startup Artificial Intelligence Machine Learning 174

SaaStr

AUGUST 27, 2024

The key learnings here are: Performance Max has gotten really good. Google has been working on its machine learning, and it’s working. In a B2B space, you can get strong overlap, so you want your product strategy to play into that so you aren’t throwing away demand. Doctors and patients are searching for the same thing.

Scale 290

Scale AI Search Sales Hiring Social Media 290

SaaStr

NOVEMBER 8, 2022

As someone who grew Snowflake by 300% in the previous two years with a 0% turnover, you’ll want to hear his tactical strategies for those in leadership roles. . A company’s core strategy needs to focus on its customers and its people throughout the entire life cycle of each. . The Threads That Bind Customer and Employee Life Cycles.

Underperforming Technical Team 246

Underperforming Technical Team Technical Review Acquisition Company Culture 246

SaaStr

MAY 4, 2022

A good pricing strategy can align your product with your user’s needs, optimize value-capture, and streamline your first time to a sale. For example, Twilio used machine learning to retry cards at an optimal time and increased their authorization rates by two percent. Whatever the priority, testing is key! .

Payment Features 262

Payment Features Payment Services Outsourcing Services Payment Solutions 262

Clouded Judgement

AUGUST 25, 2023

Our modern and intuitive SaaS platform combines our proprietary data and application layers into one vertically-integrated solution with advanced machine learning and artificial intelligence capabilities. Our land-and-expand strategy is designed to align our success with that of our customers.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Technical Review 223

Technical Review Technology Scale Marketing 223

Intercom, Inc.

JULY 15, 2021

took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing. Since Thomas Watson Jr. And that’s where Arin Bhowmick comes in. How do you start?

AI Search 245

AI Search AI Scale Machine Learning 245

Tom Tunguz

DECEMBER 18, 2018

Machine learning fades as a buzzword. The classic open source strategy of the last fifteen years is abandoned because of the competitive threats from infrastructure-as-a-service (IaaS vendors). SaaS fundraising remained strong. Volumes relative to 2017 didn’t change materially, though. To an extent.

Blockchain 208

Blockchain Technical Review Machine Learning Artificial Intelligence 208

SaaStr

OCTOBER 26, 2023

A Multi-Segment Strategy You have to be intentional in your strategy to solve for the long tail. But in other years, SMBs are jumping in the boat, so you get amazing growth long-term with a multi-segment strategy. Greenhouse is combating this with a patent on a new machine learning-based resume parser to increase accuracy.

Sales Hiring 286

Sales Hiring AI SMB Scale 286

Tom Tunguz

OCTOBER 21, 2017

Most businesses are competing with the same strategies as their competition. Machine learning, broad consolidation, category creation, and new distribution models each will change the SaaS ecosystem in fundamental ways.

Venture Capital 189

Venture Capital SaaS Artificial Intelligence Machine Learning 189

Unbounce

JUNE 24, 2020

Netflix doesn’t sell products, but they similarly credit the combination of contextually-aware recommendations and personalization (both powered by machine learning models) with saving them $1 billion a year. For digital marketers, one of the most significant use cases for machine learning has been in Google Ads.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

Buffer Resources

MAY 7, 2024

But, I’ve found that in some regards, the more control I give up when it comes to the advertising strategy for my beauty brand, Ogee , the more success the business has seen.  It’s important not to let our personal opinions or fear of trying something new make us miss out on some new game-changing strategy.

AI 111

AI Strategy Advertising Sales 111

User Pilot

AUGUST 14, 2024

By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives. In this article, we’ll explore definitions, customer segmentation models, benefits, and how to design a customer segmentation strategy that boosts product engagement.

Strategy 104

Strategy Software Underperforming Technical Team Market Segmentation 104

Intercom, Inc.

JULY 25, 2022

In addition, many don’t have the strategies, talent, and culture needed to succeed. Takeaway: As keynote speaker on customer engagement and author Blake Morgan puts it, “The most successful customer engagement strategies start with buy-in from top executives, especially the CEO.

Technical Review 209

Technical Review Engagement Artificial Intelligence Systems Review 209

Neil Patel

DECEMBER 23, 2020

NLP vs. AI vs. Machine Learning. To a non-computer scientist, NLP sounds a lot like machine learning and AI. To understand their relationship, you need to understand a third term: deep learning. Deep learning is a subset of machine learning, applied specifically to large data sets.

Artificial Intelligence 145

Artificial Intelligence AI Search Scale Marketing 145

Valuize Consulting

NOVEMBER 19, 2024

Predictive analytics is one such strategy, unlocking powerful insights into customer intent and redefining the way organizations approach customer success. Model Development and Ongoing Training Machine learning models are trained on historical data to identify patterns linked to outcomes like renewals or new product interest.

B2B 52

B2B Artificial Intelligence Machine Learning Outsourced Development 52

Stax

AUGUST 22, 2024

In this article, we’ll discuss what SaaS companies looking to become payment facilitators need to know about risk management strategies. Thorough due diligence, technology, and adherence to regulatory guidelines are essential in a PayFac’s risk management strategy.

Merchant Services 88

Merchant Services Payment Services Payfac SaaS Payments 88

SaaStr

APRIL 30, 2024

The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. They built a machine learning scoring mechanism called Expected GMV (gross merchandise volume). How do you build GTM efficiency in SMB sales?

Scale 306

Scale SMB Sales Hiring Sales 306

Unbounce

AUGUST 13, 2020

You might not have the same resources as those bigger, enterprise companies you’re competing with—but you do have access to AI and machine learning tools that can help you deliver higher-converting campaigns with fewer resources. Learn more about how Smart Traffic works here. What’s the Smart Traffic advantage? No muss, no fuss.

Consulting 145

Consulting AI Artificial Intelligence Machine Learning 145

Unbounce

MAY 29, 2020

Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.

AI 145

AI Artificial Intelligence Machine Learning Benchmarks 145

Sales Hacker

FEBRUARY 5, 2024

Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. What You Will Learn: Andy’s entrance into machine learning and generative AI starting in 2018. Actionable use cases like localization/translation, SEO strategy development, analyzing CRM and other datasets.

AI 122

AI Generative AI Artificial Intelligence Machine Learning 122

Unbounce

NOVEMBER 23, 2021

After all, we’re all about conversion intelligence : Combining your marketing expertise with machine learning so you can make informed decisions based on the latest available data—and get the most conversion bang for your buck. Landing Page Strategy: The Complete Guide. Wanna brush up on your digital marketing skills?

Artificial Intelligence 145

Artificial Intelligence Machine Learning AI Benchmarks 145

Unbounce

SEPTEMBER 28, 2021

The platform pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint. The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth.

AI 141

AI Artificial Intelligence Machine Learning Marketing 141