Kellblog

NOVEMBER 26, 2023

They are definitionally market research, but they aren’t run with the primary intent of learning more about the market. They are typically run by PR/comms for purely marketing reasons. The post The Oft-Maligned Operating Partner and the Use of Tension Questions in Market Research appeared first on Kellblog.

Market Research 102

Market Research Marketing Leadership Compensation 102

SaaStr

MARCH 18, 2025

Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals. For new categories, thorough market research is essential. Unlike the early days of SaaS, starting an AI company is expensive. Be prepared for higher capital requirements.

Technical Review 189

Technical Review Artificial Intelligence AI Marketplace as a Service 189

SaaStr

MAY 26, 2024

No amount of market research will truly tell you what customers want. Most founders enter a good market, with a good idea. The biggest red flag I see is when the Initial Idea is in a good space, but the 1.0 just isn’t a Minimum Sellable Product. Many founders give up then, or run out of time. But you have to keep going.

Product Marketing 296

Product Marketing Marketing SaaS Market Research 296

SaaStr

JANUARY 10, 2020

Do more market research and especially customer interviews in the early days. Market research can only take you so far with a live product to share, but it still helps. At some level, that’s always true. But don’t settle, anyways. Make sure, if nothing else, that your co-founder is better than you.

Startup 279

Startup Market Research Interviewing B2B 279

Tom Tunguz

DECEMBER 6, 2022

PLG companies spend comparable amounts on sales & marketing (S&M) to SLG companies, but they spend more on research & development (R&D). The chart above shows the combined Sales & Marketing + Research & Development Costs divided by revenue.

Headcount 344

Headcount Market Research Acquisition Education 344

User Pilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Market Research 59

Market Research Product Marketing Marketing SaaS 59

SaaStr

DECEMBER 30, 2022

Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy. Don’t just stare at the monitor. Go meet prospects and potential customers. Wherever they are. You will never learn if your product has value if it’s free. And free is not PR. Businesses don’t want free-er products.

SaaS 287

SaaS Market Research Interviewing Content Marketing 287

SaaStr

DECEMBER 1, 2021

Just 4% of buyers trust traditional market research firms and analysts the most, and only 38% consider a provider’s website the most trustworthy place to make a buying decision. This means that even if your website looks great and your product ranks high in a market research report, it’s not enough to convince most buyers.

Software Review 287

Software Review SMB Enterprise Software 287

SaaStr

APRIL 23, 2020

By Kara Kennedy, G2 Director of Market Research. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory.

Software Review 292

Software Review Technical Review SaaS Market Research 292

SaaStr

JANUARY 7, 2022

Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. 2 Marketing is All About Funnels. The odds are that you’re spending twice as much on sales and marketing than you are on R&D, and that is actually pretty common. Key Takeaways.

Sales Hiring 263

Sales Hiring Underperforming Technical Team Marketing Market Research 263

Tom Tunguz

SEPTEMBER 13, 2020

Assuming a $10k SaaS budget per year for those workers, we obtain a theoretical market size of about $720b annually. How does that compare to market research? Gartner’s research contends aaS spending in 2019 totaled $228B. 32% of the potential market has migrated to as-a-Service.

SaaS 257

SaaS Market Research Software Startup 257

SaaStr

MARCH 24, 2021

There are four CRM objects: Leads — Unvetted sales prospects generated through marketing, research, or outreach. CRM objects — Represent the sales relationship you have with a specific person or company. Accounts — A group containing multiple contacts or potential deals.

Sales Hiring 320

Sales Hiring Startup Sales Outsourced Development 320

SaaStr

OCTOBER 10, 2022

Perera is not alone in his championing of sales and marketing alignment. Market research company Forrester’s data tells us that companies that have successfully aligned sales and marketing teams see 24% faster growth rates and 27% faster profit growth than those that don’t. . Key takeaways.

Scale 327

Scale Sales Hiring Venture Capital Marketing 327

Kellblog

NOVEMBER 7, 2024

Here’s what I did to try and improve it: Knowing that CDOs buy data platforms, I tuned the message toward CDO priorities (which I can learn through market research) I know that CDOs see their job as building enterprise data infrastructure, so I tell them directly that we help with that. Our product can makes yours better.

Marketing 140

Marketing Business Finance Sales Hiring 140

SaaStr

APRIL 10, 2023

And the key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect – the churn rate. The classic extreme example of Attitudinal Loyalty is say Apple. Apple treats us like dirt. Yet, we not only love them. More importantly, we want to buy all their new stuff.

Airlines 296

Airlines Cloud Market Research Customer Success 296

SaaStr

AUGUST 22, 2023

Your market research is probably wrong, or at least off. I also almost died when I had great — but dis-aligned — co-founders. A great story of how Algolia worked hard here: How Algolia built a Culture-First Company around Ownership #2. Do more of it.

Interviewing 246

Interviewing Market Research Business Model Startup 246

SaaStr

JANUARY 19, 2022

Listen to customers, observe usage patterns, review market research, and stay open-minded to recognize the potential for a pivot opportunity. Focus on delivering product value, invest in top-notch onboarding and CX, and look for the patterns in your typical enterprise buyer journey. Key Takeaways.

B2C 262

B2C B2B Enterprise Leadership 262

SaaStr

DECEMBER 19, 2019

Not doing enough real market research. Not just Google research. If you haven’t, that’s the bare minimum to learn about a market. A co-founder that quits after 6–8–12–18 months not only take a big chunk of equity out the door, but often leaves you far worse off than if you’d held out for a more committed co-founder.

Business 220

Business Interviewing Market Research B2B 220

Tom Tunguz

JANUARY 16, 2018

All of these disciplines fall under product marketing. Well run product marketing teams develop these perspectives before product launch. The competitive positioning?

Pricing 240

Pricing Market Research Interviewing Product Marketing 240

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

Customer Support 223

Customer Support Trends Scale Scaling 223

SaaStr

NOVEMBER 30, 2021

The key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect — the initial churn rate. Everything from them. Note that both have brands. The United brand is as strong as Apple or Tesla, or close to it. But the type of loyalty is very different.

Airlines 54

Airlines Cloud Branding Customer Success 54

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. Methodology: A quick note on methodology: we worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. The study’s margin of error is ±4.1%

Scale 42

Scale B2C Technical Review Airlines 42

Buffer Resources

OCTOBER 2, 2024

Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research. It has a lot of market data can segment based on your requirements.

Social Media 116

Social Media AI Search Benchmarks Software Review 116

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Marketing 136

Marketing Market Research Social Media Advertising 136

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. In the meantime, Diego started actively blogging.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Tom Tunguz

JULY 28, 2018

Especially in such an expensive and competitive talent market. Research shows employees leave their jobs because of poor leadership and poor management. Talent is the largest investment of an early stage company. 80%+ of startup operating expense flows to compensation. Retaining these employees is good business.

Investment 183

Investment Management Compensation Market Research 183

User Pilot

MARCH 9, 2025

Embrace continuous iteration Continuously improve your customer research process to drive relevant product innovation. Here’s how: Stay updated on industry trends: Conduct market research to keep learning about what’s new in your space. Try AI assistance to get tips for creating and improving your surveys.

SaaS 83

SaaS Social Media Interviewing Scale 83

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Social Media 111

Social Media Market Research Development Team Review Software Review 111

User Pilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. That’s where product marketing managers can help.

Management 104

Management Marketing Market Research Product Marketing 104

User Pilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

Underperforming Technical Team 103

Underperforming Technical Team Market Research Technical Review Interviewing 103

Payrix

JANUARY 28, 2025

I think, as the new Worldpay, we’ve thought a lot about how do we bring AI into our stack and have done a lot of market research and insight and we’re deploying it in a number of different ways. Matt Downs A couple of things. I think, fundamentally, companies are using it, in my view, in two primary ways.

Payments 130

Payments Payment Solutions Merchant Services Payment Methods 130

Practical Advice on SaaS marketing

DECEMBER 3, 2019

The marketing team: Someone from marketing can gather useful insights from customers if they ask as a market researcher. In other words, they should explain to the customer that they’re gathering feedback to help improve the product and the marketing programs.

Interviewing 179

Interviewing Market Research Education Customer Support 179

User Pilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

User Pilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Insights collected from user interviews, surveys, and other market research will come in handy here.

Strategy 111

Strategy Social Media Market Research Pricing 111

User Pilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

User Pilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

Development 105

Development Market Research Interviewing Social Media 105

Neil Patel

AUGUST 10, 2021

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Strategy 143

Strategy Social Media Marketing Technical Review 143