User Pilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Market Research 59

Market Research Product Marketing Marketing SaaS 59

SaaStr

MAY 26, 2024

No amount of market research will truly tell you what customers want. Most founders enter a good market, with a good idea. The biggest red flag I see is when the Initial Idea is in a good space, but the 1.0 just isn’t a Minimum Sellable Product. Many founders give up then, or run out of time. But you have to keep going.

Product Marketing 271

Product Marketing Marketing SaaS Market Research 271

SaaStr

JANUARY 10, 2020

Do more market research and especially customer interviews in the early days. Market research can only take you so far with a live product to share, but it still helps. At some level, that’s always true. But don’t settle, anyways. Make sure, if nothing else, that your co-founder is better than you.

Startup 241

Startup Market Research Interviewing B2B 241

Tom Tunguz

DECEMBER 6, 2022

PLG companies spend comparable amounts on sales & marketing (S&M) to SLG companies, but they spend more on research & development (R&D). The chart above shows the combined Sales & Marketing + Research & Development Costs divided by revenue.

Headcount 284

Headcount Market Research Acquisition Education 284

SaaStr

DECEMBER 30, 2022

Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy. Don’t just stare at the monitor. Go meet prospects and potential customers. Wherever they are. You will never learn if your product has value if it’s free. And free is not PR. Businesses don’t want free-er products.

SaaS 243

SaaS Market Research Interviewing Content Marketing 243

SaaStr

MARCH 24, 2021

There are four CRM objects: Leads — Unvetted sales prospects generated through marketing, research, or outreach. CRM objects — Represent the sales relationship you have with a specific person or company. Accounts — A group containing multiple contacts or potential deals.

Sales Hiring 301

Sales Hiring Startup Sales Outsourced Development 301

SaaStr

DECEMBER 1, 2021

Just 4% of buyers trust traditional market research firms and analysts the most, and only 38% consider a provider’s website the most trustworthy place to make a buying decision. This means that even if your website looks great and your product ranks high in a market research report, it’s not enough to convince most buyers.

Software Review 239

Software Review SMB Enterprise Software 239

SaaStr

JANUARY 7, 2022

Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. 2 Marketing is All About Funnels. The odds are that you’re spending twice as much on sales and marketing than you are on R&D, and that is actually pretty common. Key Takeaways.

Sales Hiring 222

Sales Hiring Underperforming Technical Team Marketing Market Research 222

Tom Tunguz

SEPTEMBER 13, 2020

Assuming a $10k SaaS budget per year for those workers, we obtain a theoretical market size of about $720b annually. How does that compare to market research? Gartner’s research contends aaS spending in 2019 totaled $228B. 32% of the potential market has migrated to as-a-Service.

SaaS 207

SaaS Market Research Software Startup 207

Tom Tunguz

JANUARY 16, 2018

All of these disciplines fall under product marketing. Well run product marketing teams develop these perspectives before product launch. The competitive positioning?

Pricing 238

Pricing Market Research Interviewing Product Marketing 238

SaaStr

OCTOBER 10, 2022

Perera is not alone in his championing of sales and marketing alignment. Market research company Forrester’s data tells us that companies that have successfully aligned sales and marketing teams see 24% faster growth rates and 27% faster profit growth than those that don’t. . Key takeaways.

Scale 268

Scale Sales Hiring Venture Capital Marketing 268

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

Customer Support 223

Customer Support Trends Scale Scaling 223

SaaStr

AUGUST 22, 2023

Your market research is probably wrong, or at least off. I also almost died when I had great — but dis-aligned — co-founders. A great story of how Algolia worked hard here: How Algolia built a Culture-First Company around Ownership #2. Do more of it.

Interviewing 210

Interviewing Market Research Business Model Startup 210

SaaStr

APRIL 10, 2023

And the key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect – the churn rate. The classic extreme example of Attitudinal Loyalty is say Apple. Apple treats us like dirt. Yet, we not only love them. More importantly, we want to buy all their new stuff.

Airlines 243

Airlines Cloud Market Research Customer Success 243

SaaStr

APRIL 23, 2020

By Kara Kennedy, G2 Director of Market Research. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory.

Software Review 219

Software Review Technical Review SaaS Market Research 219

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. Methodology: A quick note on methodology: we worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. The study’s margin of error is ±4.1%

Scale 42

Scale B2C Technical Review Airlines 42

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Marketing 136

Marketing Market Research Social Media Advertising 136

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. In the meantime, Diego started actively blogging.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Social Media 111

Social Media Market Research Development Team Review Software Review 111

SaaStr

JANUARY 19, 2022

Listen to customers, observe usage patterns, review market research, and stay open-minded to recognize the potential for a pivot opportunity. Focus on delivering product value, invest in top-notch onboarding and CX, and look for the patterns in your typical enterprise buyer journey. Key Takeaways.

B2C 199

B2C B2B Enterprise Leadership 199

SaaStr

DECEMBER 19, 2019

Not doing enough real market research. Not just Google research. If you haven’t, that’s the bare minimum to learn about a market. A co-founder that quits after 6–8–12–18 months not only take a big chunk of equity out the door, but often leaves you far worse off than if you’d held out for a more committed co-founder.

Business 171

Business Interviewing Market Research B2B 171

Practical Advice on SaaS marketing

DECEMBER 3, 2019

The marketing team: Someone from marketing can gather useful insights from customers if they ask as a market researcher. In other words, they should explain to the customer that they’re gathering feedback to help improve the product and the marketing programs.

Interviewing 179

Interviewing Market Research Education Customer Support 179

Neil Patel

AUGUST 10, 2021

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Strategy 143

Strategy Social Media Marketing Technical Review 143

SaaStr

NOVEMBER 30, 2021

The key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect — the initial churn rate. Everything from them. Note that both have brands. The United brand is as strong as Apple or Tesla, or close to it. But the type of loyalty is very different.

Airlines 39

Airlines Cloud Branding Customer Success 39

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below. Search by Year to Find Trending Topics.

Market Research 142

Market Research Trends Social Media Healthcare 142

Neil Patel

OCTOBER 7, 2021

Invest More in Market Research. Market research goes hand-in-hand with collecting first-party data. When marketing without cookies, you need to know who your audience is. If you’re new to this, here are some ways to get started with market research : Launch a targeted survey.

Marketing 123

Marketing AI Search Advertising Social Media 123

Intercom, Inc.

OCTOBER 15, 2020

“When you think about marketing research, the fact is they just need to know that it’s handy, or they need to know that it’s fun or that it’s easy, that those words resonate. I think the other part is marketing. We were focusing on their words and it’s not the words it’s their intent.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

User Pilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Insights collected from user interviews, surveys, and other market research will come in handy here.

Strategy 94

Strategy Social Media Market Research Pricing 94

Neil Patel

JANUARY 11, 2021

After chalking out your business’s entire framework, do market research, and collect feedback from friends, mentors, and family. Researching ideas online is another excellent way to come up with business ideas. Step 2: Conduct Market Research. Next, you’ll create a business plan. Then work on the legal stuff.

Underperforming Technical Team 128

Underperforming Technical Team Business Sales Hiring Scale 128

Intercom, Inc.

AUGUST 26, 2020

Intercom commissioned an independent market research firm to survey a random sample of 593 support managers and leaders. Top businesses like MongoDB, Aer Lingus, and Medallia are already seeing the benefits of the Conversational Support Funnel with Intercom. Are you ready to join them? Learn more here. A note about methodology.

Trends 233

Trends Scale Headcount Technology 233

User Pilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. That’s where product marketing managers can help.

Management 76

Management Marketing Market Research Product Marketing 76

User Pilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

Underperforming Technical Team 83

Underperforming Technical Team Marketing Market Research Outsourced Development 83

User Pilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

Underperforming Technical Team 74

Underperforming Technical Team Market Research Technical Review Interviewing 74

User Pilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

Development 85

Development Market Research Interviewing Social Media 85

Neil Patel

SEPTEMBER 18, 2020

Usman Group – Best for Mid-market Business Strategy. With 80% of its clients in mid-market range, earning between 10M – 1B, the Usman Group specializes in digital strategy and market research. They provide analysis, strategy, execution, and measurement to help clients deploy successful campaigns.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Neil Patel

OCTOBER 26, 2020

The checklist we used is only one way to determine if your value proposition will dominate your market. The only way to truly know if your value proposition hits home is to consistently look at your analytics, test your web elements often, and perform ongoing market research. Market Research. Site Analytics.

Engagement 142

Engagement Artificial Intelligence Software Review Branding 142

User Pilot

AUGUST 30, 2024

Perform market research Market research focuses on the landscape in which you’re building the product: the customers, the competitors, and the economic climate. Companies usually conduct it when launching new products or expanding into new markets. What customer insights can you uncover from market research?

Social Media 88

Social Media Underperforming Technical Team Market Research Data Analysis 88