article thumbnail

Beginner’s guide to the sales process for startups

SaaStr

There are four CRM objects: Leads — Unvetted sales prospects generated through marketing, research, or outreach. Contracting. If the prospect accepts, they sign a contract and the deal is won. 5 tips for developing a sales process for your startup. If they choose not to accept the deal, then it’s lost.

article thumbnail

Why Revenue Isn't the Most Important Financial Metric for Startups

Tom Tunguz

The first company will be able to spend about $50k per sale on Sales & Marketing, Research & Development and general operational costs. A mature customer success team manages about $2 million in average contract value per manager. Imagine two startups, both selling products at $1M price points.

Startup 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

article thumbnail

Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

But I think it’s going to create new vectors and one of the ones that I’m personally bullish on is I think we’re going to see Embedded Finance platforms be able to play in that space at scale where we’ve maybe only seen a dozen or so vertical or horizontal platforms really create outsourced opportunity there.

Payments 130
article thumbnail

Not All Revenue Dollars Are Created Equal

Tom Tunguz

Below Gross Profit, the Net Income Statement lists three categories of expenses: Sales & Marketing, Research & Development, and General & Administrative. Using real examples, BenefitFocus must sell twice as many $50k contracts as Tableau to invest the same amount in Sales and Marketing.

Revenue 154
article thumbnail

How to Find Specialized Marketing Agencies

Neil Patel

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Unlikely to Outsource Tasks.

article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Canva is another one.