User Pilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Marketing 97

Marketing Market Research Branding Scaling 97

User Pilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User persona : Useful for product development and user experience design. Reviews : Gather feedback from user reviews on your product to identify recurring themes and highlight common user frustrations or desires.

Technical Review 105

Technical Review Software Review Market Research Interviewing 105

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

User Pilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Development 105

Development Strategy Marketing Technical Review 105

User Pilot

DECEMBER 17, 2021

SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Freemium models lead to higher churn rates and lower recurring revenue but can be an effective way to maximize rapid adoption — especially for expensive or complex products. Lower revenue.

Pricing 98

Pricing SaaS Payments Scale Strategy 98

User Pilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Conducting market research.

B2B 97

B2B Sales Hiring Marketing Social Media 97

Buffer Resources

FEBRUARY 28, 2024

This type of pricing is straightforward and ensures you cover your costs, but it may not always align with the market's willingness to pay. Customize your subscription offerings by tailoring content and experiences to match the interests and preferences of your subscriber base.

Pricing 124

Pricing Social Media Consulting Branding 124

User Pilot

AUGUST 8, 2024

How to create an effective product strategy Although product strategies may differ between companies and industries, product managers generally follow the steps below to create a personalized company strategy. You should also understand market trends and analyze the market size, potential, and competition.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy. Oversee product design.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations.

Software Review 98

Software Review Outsourcing Services Sales Hiring SaaS 98

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

APRIL 29, 2024

A market segmentation survey is a market research tool. For example, you could use the survey to identify your most loyal users based on subscription renewals and high engagement rates and invite them to beta-test new features. Loyalty segmentation survey questions How long have you been using our product?

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104

User Pilot

AUGUST 21, 2024

Improved personalization Many companies struggle to deliver targeted product marketing messages. The initial investment to build your own solution may seem expensive, but it will lead to long-term cost savings because you can improve your ROI on marketing campaigns and product development. How, you ask?

Data 105

Data Social Media Interviewing User Experience 105

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Get your free Userpilot demo today!

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

User Pilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Products achieve success because they solve user problems well. For that, you need product discovery , which involves customer and market research.

Management 98

Management SaaS Metrics Retention 98

User Pilot

JULY 23, 2024

It boasts a ton of dedicated product analytics features among others. Some of its key features include: Custom dashboards : You can effortlessly create custom dashboards to track metrics relating to your in-app product marketing campaigns, such as feature adoption rates , activation rates , upsell rates, etc.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Loyalty rewards program.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

ProfitWell

JANUARY 14, 2020

It feels a bit tedious, but after conducting the hard work of market research and setting prices, it’s an important step to make sure those efforts don’t go to waste. What subscription companies can learn from small business pricing sheets. Perform market research. Calculate profit margins.

Pricing 52

Pricing Market Research Payment Features Subscription 52

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Tracking LTV is especially important for DTC companies that follow a subscription model, meaning customers pay them a recurring price to receive products on a scheduled basis. Monthly Recurring Revenue (MRR).

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

User Pilot

JULY 6, 2023

SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score, customer satisfaction, product testing, and event feedback. We know it’s perfect for customer success and product marketing because we built it for it. Why do you need SurveyMonkey alternatives?

Payment Solutions 98

Payment Solutions Payment Methods Software Review Payments 98

User Pilot

APRIL 26, 2024

The NPS score is a standardized measure of customer satisfaction and customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Churn rate.

Customer Success 81

Customer Success Customer Lifetime Value SaaS Churn 81

User Pilot

JUNE 17, 2024

They also assess complex information from market numbers, market research , and behavior to help the company make better decisions. User acquisition specialist’s main responsibilities As a user acquisition specialist, you will play a critical role in driving the growth of SaaS products.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

JUNE 28, 2024

Conduct market research to stay ahead of industry trends and competitor activities to improve acquisition efforts. Support product marketing initiatives by identifying and targeting key user segments while working with other teams. Manage paid advertising budgets to ensure efficient and effective use of resources.

Acquisition 52

Acquisition Scale Artificial Intelligence Data Analysis 52

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.

Pricing 45

Pricing Payments Underperforming Technical Team SaaS Payments 45

User Pilot

JUNE 26, 2024

They also assess complex information from market numbers, market research , and behavior to help the company make better decisions. User acquisition specialist’s main responsibilities As a user acquisition specialist, you will play a critical role in driving the growth of SaaS products.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40

How To Buy Saas

JULY 9, 2024

You can choose how to avail of their services according to your needs, like regular subscriptions, on-demand services, or at fractional rates. Focus on research-backed engaging content that aligns with your audience’s interest and helps improve conversions.

Strategy 52

Strategy Scale Social Media AI Search 52

User Pilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Specify product vision and create the product strategy.

Management 40

Management Software Review SaaS Technical Review 40

Unbounce

JANUARY 11, 2025

SaaS products like ConvertKit, Squarespace, and Canva offer multiple subscription tiers. Prices for these products vary based on the size of your business, and each tier offers more premium features. Studying demand levels and price sensitivities in your market. Research, deliberation, performance, evaluation.

Pricing 52

Pricing Payment Methods SaaS Payments Payment Services 52

Unbounce

JANUARY 11, 2025

SaaS products like ConvertKit, Squarespace, and Canva offer multiple subscription tiers. Prices for these products vary based on the size of your business, and each tier offers more premium features. Studying demand levels and price sensitivities in your market. Research, deliberation, performance, evaluation.

Pricing 52

Pricing Payment Methods SaaS Payments Payment Services 52

User Pilot

MAY 17, 2024

It offers a robust suite of features that allow you to collect, analyze, and act on user feedback to make data-driven product improvements. Key features Microsurvey templates : Userpilot grants you access to different types of survey templates such as product-market fit , customer effort score, customer satisfaction score , etc.,

Social Media 52

Social Media Technical Review Software Review Pricing 52

SmartKarrot

DECEMBER 24, 2021

Failure to meet the right product-market fit . But, in reality, it is related to the market. As stated earlier, you should also be sceptical in estimating your revenue after the initial launch and scaling up of your product. Bad market selection as a result of poor market research . Final Thoughts .

Underperforming Technical Team 10

Underperforming Technical Team Technical Review SaaS Systems Review 10

SmartKarrot

JANUARY 21, 2021

Some of the key responsibilities in SaaS product management include-. Researching. Most product professionals’ conduct research to get expertise about the company’s product, market, target audience, user personas, statistics, and competitors. Charting product vision. Sharing and communicating vision.

Management 11

Management SaaS Scale Underperforming Technical Team 11

User Pilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

FastSpring

FEBRUARY 23, 2023

Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. So you better make sure that you understand when you’re getting in this market, that you’re at that same level of quality as any German business otherwise, that is a big barrier.”

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147