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Getting to Know Revenue Growth Management

Subscription Flow

In simple words, it means that to expand in an unpredictable market landscape, a business has to employ various tactics to maintain a steady cash flow. These are the functions that need to be streamlined for optimum revenue growth: pricing, product launch, marketing, service innovation, customer retention etc.

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12 Best NPS Software and Survey Tools to Consider

User Pilot

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Retently also offers a 7-day free trial. #12

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Proactive Churn Prevention Promotes Customer Retention

Totango

What Is Churn Rate and How Does It Relate to Customer Retention? Churn and retention are flip sides of the same coin so that you can reduce one by raising the other. Retention rate represents how many of the same group of customers you kept over the same time frame. How Do You Prevent Common Causes of Customer Churn?

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

User Pilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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How to Calculate the Cost of Customer Retention Versus Customer Acquisition

Totango

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Retention. The Strategic Importance of Customer Retention.

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8 Persona Examples For Creating Ideal Personas

User Pilot

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises. Customer persona : Reflects the profile of existing customers to improve retention.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

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