User Pilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses.

SaaS 105

SaaS Interviewing Pricing Market Research 105

User Pilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. TL;DR SaaS tools are applications that users can access through an internet connection. There are different types of SaaS tools for different purposes. Here are some great SaaS tools: Userpilot is the best product-led growth tool for web apps. What are SaaS tools?

Scale 104

Scale Scaling Software Review Social Media 104

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Engagement 103

Engagement Strategy SaaS Scale 103

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 98

Software Review Outsourcing Services Sales Hiring SaaS 98

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Product-led go-to-market strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

SaaS 105

SaaS Customer Lifetime Value Acquisition Churn 105

FastSpring

APRIL 18, 2024

For many SaaS and software companies, international sales are a key part of their growth trajectories. Why it’s so important to optimize pricing for local markets. FastSpring utilizes automatic currency conversions to drastically simplify this process for SaaS and software companies. Research competitor price points.

Payment Methods 78

Payment Methods Payments SaaS Payments Merchant Services 78

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Sales Hacker

SEPTEMBER 5, 2019

Who’s responsible for retaining your SaaS customers? In this article, we’ll talk about how sales reps (along with Marketing , Customer Success , and others) can keep customer churn to a minimum. 10 Ways to Reduce SaaS Customer Churn and Create Loyal, Long-term Users. Customer support? Customer success? All of the above!

Churn 94

Churn Social Media SaaS Onboarding 94

Baremetrics

OCTOBER 20, 2021

Baremetrics integrates directly with your payment gateways, so information about your customers is automatically piped into the Baremetrics dashboards. You should sign up for the Baremetrics free trial , and start monitoring your subscription revenue accurately and easily. They then sell their 101st subscription for $7.

Payments 104

Payments Revenue Payment Services SaaS Payments 104

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

User Pilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. Zendesk management system.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

User Pilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Reviews : Gather feedback from user reviews on your product to identify recurring themes and highlight common user frustrations or desires. User persona : Useful for product development and user experience design.

Technical Review 105

Technical Review Software Review Market Research Interviewing 105

User Pilot

JUNE 17, 2024

When designed soundly, surveys can aid market research , give your business an edge, and help you understand your target audience. For example, your data may reveal that when the number of subscriptions increases, customer satisfaction goes up. Causation is when a variable affects another.

Data 105

Data Data Analysis Software Review User Experience 105

Sales Hacker

JULY 7, 2021

There are a number of models out there so we’ve recommended three that are the best fit for B2B SaaS sales. Circular Model: Appropriate for companies with account-based sales and subscription models that must nurture a customer through their renewal date and beyond. Current subscriptions. Are there buyer journey models?

Sales Funnel 123

Sales Funnel B2B Leadership Subscription 123

User Pilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. What is product success in SaaS? We talk about product success in SaaS when the product achieves its goals. For that, you need product discovery , which involves customer and market research. Are you ready to dive in?

Management 98

Management SaaS Metrics Retention 98

User Pilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. We have created an ultimate guide that will serve as a blueprint for SaaS owners to maximize SaaS customer success in 2024.

Customer Success 81

Customer Success Customer Lifetime Value SaaS Churn 81

Baremetrics

SEPTEMBER 30, 2021

The advanced analytics and reporting tools Baremetrics offer provide affordable, fast, and flexible means to maximize your SaaS revenue. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now.

Payments 110

Payments Revenue Startup Development Team Review 110

How To Buy Saas

SEPTEMBER 23, 2024

If you are thinking of how to start a SaaS company and have a unique idea, now can be a very good time! The SaaS business space is constantly evolving, and it is welcome to new ideas and innovations that can change the world and provide effective solutions. What is a SaaS Company? Let us know how to start a SaaS business.

SaaS 52

SaaS Marketplace as a Service Market Research Pricing 52

User Pilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Development 105

Development Strategy Marketing Technical Review 105

User Pilot

JULY 29, 2024

Nominal data categorizes information without order and labels variables like user roles or subscription types. Statistical analysis uses mathematical techniques to summarize and infer data patterns, helping SaaS companies understand user behavior, evaluate features, and identify engagement trends.

Data 105

Data Data Analysis User Experience Trends 105

Totango

AUGUST 9, 2022

This has numerous applications, including: Market research : Segmentation helps you understand who the different subsets of your market are, what characteristics define them, what actions they engage in, and what needs and benefits motivate them. This will help you decide which data to collect and how to organize it.

B2B 106

B2B Social Media Market Research Customer Success 106

User Pilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. The product launch marketing plan is often a three-phase plan divided into: Pre-launch Launch Post-launch The three phases of a SaaS product launch.

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

User Pilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. It provides insights into the market size, growth potential, and avenues for product development.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

User Pilot

APRIL 29, 2024

A market segmentation survey is a market research tool. A segmentation survey is a form used to categorize customers or a market into groups based on shared characteristics. In SaaS, segmentation surveys provide crucial insights that inform product development , marketing strategies, and customer engagement tactics.

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104

How To Buy Saas

MARCH 7, 2024

One of the main elements you should take into account whilst choosing the Software as a Service (SaaS) solution that makes the best selection for your business is cost which is the most critical statistic for you. ” – Shannon Coventry, Marketing Manager at First Vehicle Leasing 3.

Pricing 52

Pricing SaaS Payments Payment Solutions Payment Methods 52

User Pilot

JANUARY 18, 2024

Gabor-Granger pricing sensitivity surveys which ask respondents to choose from pre-set prices based on which price they would consider reasonable for a monthly subscription. Tip: You can also run the same survey across multiple segments to see how much customers are willing to pay across various price points and subscription tiers.

Pricing 105

Pricing Scale Market Segmentation Scaling 105

Baremetrics

JANUARY 21, 2022

Why referral programs are important for startups Tip 1: create a referral process that is fast and easy to use Tip 2: tailor your messaging to the recipients Tip 3: Pick your message Growing your SaaS business with a referral program. If you’re a small-to-medium sized SaaS business, how do you compete with that? Try Baremetrics free.

Advertising 98

Advertising Churn Startup Subscription 98

ChurnZero

AUGUST 4, 2023

For many SaaS companies, the cost of acquiring a customer exceeds the initial revenue it earns in any given deal. As the smart folks at SaaS Capital put it, retaining customers has a powerful compounding effect on growth for SaaS companies. Customer retention also has a significant financial impact later too.

Churn 52

Churn Underperforming Technical Team SaaS Outsourced Development 52

User Pilot

JULY 23, 2023

They include: Industry: Your industry plays a significant role in shaping the structure of your marketing teams. Since industries vary greatly, you need to understand the nuance of your industry to identify what skills your marketing team needs. Company size: Your company size also influences the structure of your marketing team.

B2B 97

B2B Sales Hiring Marketing Social Media 97

Baremetrics

SEPTEMBER 22, 2021

Sign up for the Baremetrics free trial , and start monitoring your subscription revenue accurately and easily. When trying to figure out your market, consider all the different SaaS pricing models. Should you be new to focus groups, consider employing the services of a specialist market research company.

Pricing 91

Pricing Customer Lifetime Value Revenue Subscription 91

Totango

JANUARY 26, 2021

For example, if you sell a subscription SaaS product, a simple procedure for calculating your monthly churn rate would be: Take how many subscribers canceled their subscriptions that month. The retention rate is calculated in a similar way, except you start with how many subscribers renewed their subscription that month.

Churn 94

Churn Retention Underperforming Technical Team Technical Review 94

Chargify

JULY 25, 2019

You can’t afford to rest on your laurels in such a competitive market. B2B SaaS companies can continue to attract customers by focusing on these four key marketing strategies: Paid advertising. Content marketing. Which ads work best for SaaS companies? Third party validation. Owned events. Paid advertising.

Strategy 65

Strategy Marketing Business SaaS 65

User Pilot

JANUARY 9, 2023

Assuming both new and existing customers spend the same on your subscription service, you get a higher return on investment with retention than acquisition. Take advantage of different marketing data types and sources to better understand your customer. Save resources on customer acquisition. Loyalty rewards program.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

User Pilot

AUGUST 21, 2024

Case in point: we created a SaaS product metrics benchmark report based on first-party data from 547 companies—go check it out! It includes subscription plans, purchase frequency, total spending, etc. Purchase history : This data covers a customer’s financial interaction with your brand.

Data 105

Data Social Media Interviewing User Experience 105

User Pilot

JUNE 24, 2024

Wondering what product growth strategy is and how to build it for your SaaS? Loyal customers don’t just keep using your product and renewing subscriptions. As WoM is one of the most effective marketing tactics, it drives further growth and reduces customer acquisition costs. If so, you’re in the right place!

Strategy 59

Strategy Underperforming Technical Team SaaS Onboarding 59

ProfitWell

FEBRUARY 20, 2020

Market alignment is a big consideration for SaaS and subscription companies. This is fairly standard market research you should be performing already. Then, group them by specific characteristics, such as tenure and market share. Market research gives you a solid base on which to make your pricing decisions.

Pricing 54

Pricing Benchmarks Market Research Subscription 54