SaaStr

JANUARY 7, 2022

Or is it more like purchasing a car, where they spend time thinking over a purchase, researching and comparing car models, and test-driving the vehicle? Notably, price is not the defining criterion in whether the purchase is low or high consideration. 2 Marketing is All About Funnels. Create a seminal, detailed white paper.

Sales Hiring 264

Sales Hiring Underperforming Technical Team Marketing Market Research 264

User Pilot

SEPTEMBER 20, 2023

Working out pricing for a SaaS can be difficult, so consider using a cost-plus pricing method. TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. What is a cost-plus pricing?

Pricing 105

Pricing Software Review Market Research Acquisition 105

SaaStr

MARCH 24, 2021

There are four CRM objects: Leads — Unvetted sales prospects generated through marketing, research, or outreach. Craft a proposal to share with decision-makers, which typically includes the value proposition, price information, terms, and conditions. Accounts — A group containing multiple contacts or potential deals.

Sales Hiring 321

Sales Hiring Startup Sales Outsourced Development 321

OpenView Labs

JANUARY 19, 2021

A few years back, we launched a tool for SaaS companies to assess their pricing maturity and get advice on how to take their pricing to the next level. There’s still untapped opportunity to improve pricing. Our pricing calculator graded companies on a scale from 0 to 100 based on their pricing capabilities.

Pricing 115

Pricing SaaS Sales Hiring Scale 115

User Pilot

OCTOBER 19, 2024

Pricing : Userpilot offers flexible plans tailored to startups and mid-sized SaaS businesses, with pricing starting at $249 per month for the basic plan. Pricing : Qualaroo offers a free forever plan with all features included for startups and small businesses for up to 50 monthly responses.

Software Review 105

Software Review Technical Review Software B2C 105

Baremetrics

SEPTEMBER 28, 2021

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a pricing strategy for when a product enters the market. This pricing strategy is named for “skimming” the top layers of cream from milk. Table of Contents.

Pricing 96

Pricing Strategy Churn Branding 96

Baremetrics

SEPTEMBER 30, 2021

Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and profit. The basic idea behind cost plus pricing is to base your prices on the cost of production plus your desired profit margin. This makes it a very simple and safe pricing strategy.

Pricing 96

Pricing Outsourced Development Systems Review Strategy 96

User Pilot

JANUARY 18, 2024

A pricing survey is the most surefire way to figure out an acceptable price range that maximizes profit without being prohibitively expensive — made possible through the power of user feedback. This guide will help you get to that optimal price point by conducting pricing surveys! What is a pricing survey?

Pricing 105

Pricing Scale Market Segmentation Scaling 105

Tom Tunguz

DECEMBER 10, 2013

The traditional theoretical price demand curve is often drawn like this. The chart makes two points: there is some relationship between price and demand / revenue opportunity, and customer segments underpin that relationship. To make PD curves useful requires marketing research. Sometimes it has kinks.

Pricing 100

Pricing Startup SMB Market Research 100

User Pilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Market Research 59

Market Research Product Marketing Marketing SaaS 59

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

SaaStr

DECEMBER 30, 2022

Free, 95 times out of 100, is both a terrible marketing strategy and a terrible market research strategy. Don’t just stare at the monitor. Go meet prospects and potential customers. Wherever they are. You will never learn if your product has value if it’s free. And free is not PR. Businesses don’t want free-er products.

SaaS 290

SaaS Market Research Interviewing Content Marketing 290

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Grab a ticket before midnight February 15th for the best price.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

DECEMBER 1, 2021

Just 4% of buyers trust traditional market research firms and analysts the most, and only 38% consider a provider’s website the most trustworthy place to make a buying decision. This means that even if your website looks great and your product ranks high in a market research report, it’s not enough to convince most buyers.

Software Review 290

Software Review SMB Enterprise Software 290

Andreessen Horowitz

JUNE 6, 2024

In each case, successfully launching these products means finding product-market fit all over again—but this time, you have a much slimmer margin for error. This is why considering pricing and packaging ahead of time not only becomes a competitive advantage, but a necessity. Let’s make this more concrete.

Pricing 97

Pricing Scale Generative AI Customer Support 97

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. We use our own Custom Bot on all the key pages of our site, including our pricing page, demo page, and homepage. “Business leaders saved an average of $300,000 in 2019 from their chatbots” The lede?

Scale 42

Scale B2C Technical Review Airlines 42

User Pilot

DECEMBER 17, 2021

Choosing between the multiple SaaS pricing models is an essential step that every business needs to take to drive product growth. Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. How is SaaS pricing different?

Pricing 98

Pricing SaaS Payments Scale Strategy 98

Blulogix

AUGUST 2, 2024

By BluLogix Team Navigating Pricing and Bundling Complexity Pricing and bundling strategies are critical for business success, but they come with their own set of complexities. From dynamic pricing models to customizable bundles, businesses must navigate these challenges to stay competitive and meet customer demands.

Pricing 59

Pricing Systems Review compliance Market Research 59

ProfitWell

SEPTEMBER 3, 2019

“Close enough” is sufficient only in horseshoes and hand grenades; your pricing page is no exception. If your pricing page isn't perfectly designed to convert potential customers, all that effort you put into sales, marketing, and product development might as well be for naught. What is a pricing page?

Pricing 69

Pricing Scale Technical Review Metrics 69

FastSpring

APRIL 18, 2024

These include how to account for local pricing and preferred local payment methods, varied buyer behaviors, how to display checkouts with local languages, and much more — all of which can be different for every country you want to sell into. In this article, we focus specifically on price localization: What price localization is.

Payment Methods 78

Payment Methods Payments SaaS Payments Merchant Services 78

Subscription Flow

DECEMBER 12, 2024

In simple words, it means that to expand in an unpredictable market landscape, a business has to employ various tactics to maintain a steady cash flow. These are the functions that need to be streamlined for optimum revenue growth: pricing, product launch, marketing, service innovation, customer retention etc.

Payments 52

Payments Payment Services SaaS Payments Revenue 52

User Pilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Select the right pricing strategy to ensure that potential customers find value in paying for your product.

Strategy 111

Strategy Social Media Market Research Pricing 111

User Pilot

JULY 29, 2024

Identify direct and indirect competitors via market research to better position your product. Use user research tools such as surveys , interviews, focus groups, SimilarWeb, SEMrush, Ahrefs, and Crayon for competitor insights. Marketing and sales analysis : Insight into competitor’s marketing tactics and sales methods.

Market Research 111

Market Research Pricing Enterprise Social Media 111

User Pilot

JANUARY 2, 2025

Survey examples: Wordtune market research survey. Understanding the main reasons for customer churn can inform products, pricing, or support improvements. Do you feel our pricing is fair compared to competitors? Keep it sweet and short: The survey contains only one question. Survey examples: Asana churn survey.

Scale 102

Scale Churn Underperforming Technical Team Scaling 102

Tom Tunguz

OCTOBER 19, 2014

Imagine two startups, both selling products at $1M price points. The first company will be able to spend about $50k per sale on Sales & Marketing, Research & Development and general operational costs. The first has 5% gross margins and the second has 95% gross margins.

Startup 174

Startup Metrics Revenue Scale 174

User Pilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Choose a positioning strategy based on price, competitors, quality, features, or benefits.

Underperforming Technical Team 103

Underperforming Technical Team Market Research Technical Review Interviewing 103

Neil Patel

NOVEMBER 20, 2020

You don’t have to worry about logistics, and the difference between the price you sell at and the price you buy at is your profit. Although you’re in control of your pricing (you can lower and raise prices as you like), you’ll have to keep your prices in line with your competition.

Payment Methods 141

Payment Methods Payment Features Payments Scale 141

ProfitWell

JANUARY 14, 2020

Here at ProfitWell, we wholeheartedly believe in value-based pricing, which is extremely customer-centric. Value-based pricing is basing a product or service’s price on how much target consumers believe it’s worth. Part of this pricing process includes a pricing sheet. What is a pricing sheet?

Pricing 52

Pricing Market Research Subscription Payment Features 52

User Pilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. The conjoint analysis simulates real-life situations where users have to choose between packages or plans made up of different features and prices. WTA data for each feature can help you fine-tune the individual pricing plans.

SaaS 105

SaaS Interviewing Pricing Market Research 105

OpenView Labs

FEBRUARY 4, 2020

Segment CEO and Co-founder Peter Reinhardt was recently reflecting on what were his top lessons learned from changing packages and pricing. While Segment may be an extreme case, the business is far from unique in learning that it was leaving money on the table due to its pricing. Pricing Is Your Best Shot at Growing 25% Faster.

Pricing 60

Pricing Scale Technical Review Software Review 60

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Price: Starts at $59.40 Price: Plans start at $159 per month, billed annually. Appy Pie AppMakr.

Payment Methods 144

Payment Methods Payment Solutions Payments Sales Hiring 144

User Pilot

AUGUST 18, 2024

Deciding on pricing and positioning. It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. To do this, conduct market research.

AI Search 105

AI Search AI Scale Strategy 105

ProfitWell

FEBRUARY 20, 2020

Market alignment is a big consideration for SaaS and subscription companies. If you’re not matching up with customers’ expectations on price, whether you’re coming in under or over the current trends, it’s impossible for your company to survive. Competitor based pricing is one of the best tools for finding this match.

Pricing 54

Pricing Benchmarks Market Research Subscription 54

Neil Patel

NOVEMBER 16, 2020

You set your prices and fulfill orders, and you build your own brand. Still, it’s not for everyone, and it all comes down to Walmart’s price guarantee. Your product listings appear alongside Walmart’s items, meaning you may be competing with lower-priced merchandise. In other words, do some market research.

Marketplace as a Service 145

Marketplace as a Service Payment Methods Merchant Services Payment Services 145

User Pilot

NOVEMBER 29, 2023

TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior. A solid research tool to gather high-quality data through market research, surveys, and great reporting tools. product analytics, user reporting , market research, etc.).

Strategy 104

Strategy Scale Outsourced Development Market Research 104

User Pilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105