User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

User Pilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

Kellblog

NOVEMBER 7, 2024

Here’s what I did to try and improve it: Knowing that CDOs buy data platforms, I tuned the message toward CDO priorities (which I can learn through market research) I know that CDOs see their job as building enterprise data infrastructure, so I tell them directly that we help with that. Our product can makes yours better.

Marketing 140

Marketing Business Finance Sales Hiring 140

Tom Tunguz

JANUARY 16, 2018

All of these disciplines fall under product marketing. Well run product marketing teams develop these perspectives before product launch. The competitive positioning?

Pricing 234

Pricing Market Research Interviewing Product Marketing 234

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Sales Recruiting 52

User Pilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Management 104

Management Marketing Market Research Product Marketing 104

User Pilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

User Pilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

Product Marketing 59

Product Marketing Marketing Interviewing Retention 59

User Pilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

SaaS 83

SaaS Social Media Interviewing Scale 83

Backlinkfy

JANUARY 1, 2019

If you are a marketer and you don’t know market research, then you are missing out one of the most significant aspects in business. As a marketer, it is your accountability to research market for appropriate actions in the company. What is market research?

Market Research 40

Market Research Marketing Scale Advertising 40

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. Mark Andreessen.

Product Marketing 52

Product Marketing Enterprise Marketing SaaS 52

User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

User Pilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Looking into tools for product marketing managers?

Product Marketing 40

Product Marketing VP of Engineering Management Marketing 40

User Pilot

JULY 22, 2024

A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges. There are four types of Product Market Expansion strategies.

Strategy 103

Strategy Scale SaaS Market Research 103

User Pilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. What is a product strategy framework?

Strategy 111

Strategy Social Media Market Research Pricing 111

User Pilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Marketing 97

Marketing Market Research Branding Scaling 97

Tom Tunguz

MAY 12, 2016

Initially, I found that result astounding, because all of the public market research and valuation work focuses instead of multiples of revenue. Here’s why: Account expansion demonstrates initial product market fit. Customers are buying more of the product they trialled.

SaaS 110

SaaS Market Research Churn Acquisition 110

User Pilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product.

Market Research 111

Market Research Pricing Enterprise Social Media 111

User Pilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Product analysts are now at the core of product development. Here are the primary responsibilities you will have to take as a product analyst.

Technical Advisors 98

Technical Advisors Technical Review Data Analysis Software Review 98

User Pilot

JULY 31, 2024

A well-developed strategy sets the direction and focus for the product development process and facilitates a seamless public launch. A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration.

Development 104

Development Strategy Market Research Innovation 104

User Pilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. What is the problem that the product/service helped to solve for you? Market research survey.

Scale 96

Scale Market Research Software Review Churn 96

Kellblog

JANUARY 7, 2022

Stop worrying about category creation , and worry about proving product-market fit [2]. Managing this difference can be particularly hard for a larger-company director of product marketing who’s just joined their first seed- or early-stage startup. Analysts name categories, not vendors. Just be clear.

Entertainment 133

Entertainment Startup Technology Market Research 133

User Pilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market validation methods: in-app survey.

Marketing 105

Marketing Scale Market Research Interviewing 105

User Pilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Development 105

Development Strategy Marketing Technical Review 105

User Pilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

User Pilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

MAY 5, 2022

Following the product management process results in continuous product discovery, design, and development; overall, it improves the chances of success. The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users.

Management 98

Management Underperforming Technical Team Market Research Development 98

OpenView Labs

OCTOBER 29, 2019

Editor’s Note: This article is Part One of a four-part series that covers the most crucial product marketing activities. . I recently presented at Venture Lane , a curated startup hub for early-stage startups, to share more about Product Marketing and how it relates to an early-stage startup. This is all great.

Product Marketing 40

Product Marketing Development Marketing Scale 40

User Pilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

Development 105

Development Software Review Sales Recruiting Technical Review 105

User Pilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Product management is a multi-faceted, complex process.

Management 105

Management Marketplace as a Service Interviewing Product Marketing 105