User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

Tom Tunguz

JULY 28, 2018

Especially in such an expensive and competitive talent market. Research shows employees leave their jobs because of poor leadership and poor management. All managers in a company influence employee retention - from the C-level to the line manager. Talent is the largest investment of an early stage company.

Investment 183

Investment Management Compensation Market Research 183

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

Customer Support 223

Customer Support Trends Scale Scaling 223

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Retention. The Strategic Importance of Customer Retention.

Acquisition 64

Acquisition Retention Social Media Advertising 64

Subscription Flow

DECEMBER 12, 2024

In simple words, it means that to expand in an unpredictable market landscape, a business has to employ various tactics to maintain a steady cash flow. These are the functions that need to be streamlined for optimum revenue growth: pricing, product launch, marketing, service innovation, customer retention etc.

Payments 52

Payments Payment Services SaaS Payments Revenue 52

User Pilot

MARCH 9, 2025

Embrace continuous iteration Continuously improve your customer research process to drive relevant product innovation. Here’s how: Stay updated on industry trends: Conduct market research to keep learning about what’s new in your space. Retention: Churn rate, customer lifetime value.

SaaS 83

SaaS Social Media Interviewing Scale 83

User Pilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. That’s where product marketing managers can help.

Management 104

Management Marketing Market Research Product Marketing 104

User Pilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. None of this is possible without the right tool for the job – Userpilot can help.

Underperforming Technical Team 97

Underperforming Technical Team Market Research SaaS Social Media 97

User Pilot

JUNE 17, 2024

TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention. Product-led growth strategy delivers value through the product, leading to increased satisfaction , retention , lower acquisition costs, and faster scaling. Higher retention rates.

Strategy 103

Strategy Scale Acquisition Retention 103

User Pilot

AUGUST 30, 2024

Crucial for retention and support strategies. Perform market research Market research focuses on the landscape in which you’re building the product: the customers, the competitors, and the economic climate. Companies usually conduct it when launching new products or expanding into new markets.

Social Media 105

Social Media Underperforming Technical Team Market Research Data Analysis 105

User Pilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises. Customer persona : Reflects the profile of existing customers to improve retention.

Technical Review 105

Technical Review Software Review Market Research Interviewing 105

Sales Hacker

JUNE 5, 2018

Personalized messaging and content improves the overall customer experience (CX), and the experience is poised to become the most important part of your acquisition and retention strategies. Combining market research and your customer personas to personalize from the ground up is the blueprint for powerful prospect and customer outreach.

Social Media 95

Social Media Marketing Market Research Acquisition 95

User Pilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: product analytics.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

User Pilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Finally, you must analyze customers’ in-app activities after launch to drive retention. What is a product launch marketing plan?

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

User Pilot

JANUARY 17, 2024

Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities. Use content marketing and SEO to educate and attract potential users. Regularly analyze your customer retention to improve your strategy. An example of a retention table.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

User Pilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Development 104

Development Strategy Market Research Innovation 104

User Pilot

DECEMBER 7, 2023

For instance, market research data can help you decide on effective product management strategies. Defining your marketing goals and objectives will help you to identify which data you need to achieve those goals. For example, your goal may be to increase conversion or boost customer retention. Gather data.

Payment Methods 105

Payment Methods SaaS Payments Data Payments 105

User Pilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Book a demo today to learn more! The SMART goal-setting framework.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

User Pilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Provides the means to improve customer satisfaction and retention by creating a product with market fit.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

ProfitWell

MARCH 11, 2020

But creating customer retention strategies requires a deep understanding of your retention issues. Why you need to understand your customer retention metrics. In particular, your customer retention metrics are a critical component of long-term business planning. How is customer retention measured?

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Totango

FEBRUARY 11, 2022

Technology research firm Gartner projects that by 2025, 80% of B2B interactions between suppliers and buyers will be digital. Customer experience has a significant impact on customer retention rates as has been shown by several studies conducted on B2C relationships. Why Take B2B Customer Experience Seriously?

B2B 114

B2B B2C Technical Review Systems Review 114

User Pilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

AI Search 105

AI Search AI Scale Strategy 105

User Pilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Marketing 97

Marketing Market Research Branding Scaling 97

Totango

JULY 15, 2021

The COO may be tasked with managing a variety of issues for the company, including financial growth, development, sales, marketing, research and human resources. They are tasked with aligning all revenue-related tasks, such as pricing, sales, customer support, marketing and revenue management.

Sales Hiring 128

Sales Hiring Customer Success Market Research Leadership 128

User Pilot

DECEMBER 5, 2023

A strong product design ensures alignment with user needs and enhances user satisfaction and retention. A product design team includes specialists in UX design, graphic design, industrial design, research, prototyping, and data analysis. Data analysts play a key role in interpreting user data and market trends. Market research.

Underperforming Technical Team 95

Underperforming Technical Team User Experience Interviewing Market Research 95

User Pilot

JULY 23, 2023

Graphic designer to create visually appealing designs for brand identity and marketing collateral. Tracking key performance indicators, like conversion rate, adoption rate, retention rate , etc., is necessary to assess your marketing team’s success. Conducting market research. Webinar in Userpilot.

B2B 97

B2B Sales Hiring Marketing Social Media 97

User Pilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. Conduct user and market research to identify unmet needs. A report looking at retention over time can be a handy way to spot trends.

Management 105

Management Market Research Metrics Trends 105

User Pilot

AUGUST 22, 2024

Maja is particularly known for her expertise in executing growth strategies that drive user acquisition, engagement , and retention. Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. Who is Maja Voje?

Scale 105

Scale Blockchain Growth Hacking Consulting 105

User Pilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}? Market research survey. Churn research template. How large is your company?

Scale 96

Scale Market Research Software Review Churn 96

Totango

NOVEMBER 27, 2023

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms.

Trends 98

Trends Customer Success Artificial Intelligence Machine Learning 98

User Pilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. ” Set goals using the SMART framework.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

JANUARY 31, 2023

There are three main phases you should consider: Pre-launch phase: This phase includes activities like market research, product development, product testing, etc. Customer retention rate The customer retention rate is the percentage of customers you retain over a period. Your retention rate is (750/3000)*100 or 25%.

Metrics 98

Metrics Scale Software Review Retention 98

User Pilot

JULY 16, 2024

Here’s an overview of what teams are involved in this process: Product Management Team : Defines the product vision and features based on market research and customer feedback , ensuring alignment with user needs to enhance the SaaS experience. Get a Userpilot Demo and see how you can boost your engagement and retention metrics.

SaaS 105

SaaS User Experience Churn Onboarding 105

User Pilot

JULY 6, 2023

The 15 best SurveyMonkey alternatives include: Userpilot Hubspot Typeform Jotform Qualtrics Zoho Survey Alchemer QuestionPro Qualaroo Survicate Retently Survio SurveySparrow SurveyKing Feedier Want to trigger in-app surveys code-free? Retently outbox. Retently pricing. #12 Why do you need SurveyMonkey alternatives?

Payment Solutions 98

Payment Solutions Payment Methods Software Review Payments 98

Buffer Resources

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. Parlaying this knowledge into my own newsletter felt fitting, and the market timing felt perfect.

Business 98

Business Venture Capital Technical Review Consulting 98

User Pilot

JULY 10, 2024

Segment your email list to send personalized re-engagement campaigns with incentives, boosting retention rates and reactivating inactive users. Understand your target audience thoroughly Understanding your target audience is vital for effective SaaS product marketing. Increasing customer retention with Userpilot.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98