SaaStr

MARCH 18, 2025

Laiva Becoming the platform of choice for life science companies and research institutions by creating a two-sided marketplace with significant SaaS components. SaaS vs. AI: A Misleading Analogy Unlike SaaS, AI isn’t necessarily disruptive to the existing tech stack.

Technical Review 189

Technical Review Artificial Intelligence AI Marketplace as a Service 189

User Pilot

MARCH 9, 2025

This article will walk you through what customer research really is, from choosing your research methodology to recruiting participants, analyzing feedback , and beyond. What is customer research in SaaS? Types of customer research for SaaS There are two common customer research methods: primary and secondary research.

SaaS 83

SaaS Social Media Interviewing Scale 83

Kellblog

MAY 15, 2021

Let’s complement that wonderful data we have from the CRM with custom market research, that costs maybe $30K to $50K, and that we run maybe 1-2x/year and ideally right before our strategic planning process starts [8]. Complement that information with custom market research, run maybe 1-2x/year.

Market Research 97

Market Research Marketing Startup Metrics 97

SaaStr

JANUARY 10, 2020

It always takes longer than you’d ever think, especially in B2B / SaaS. Do more market research and especially customer interviews in the early days. Market research can only take you so far with a live product to share, but it still helps. Q: What is your advice for startup CEOs? At some level, that’s always true.

Startup 281

Startup Market Research Interviewing B2B 281

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date. “The The state of software buying has changed.

Software Review 284

Software Review SMB Enterprise Software 284

User Pilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Market Research 59

Market Research Product Marketing Marketing SaaS 59

SaaStr

APRIL 10, 2023

He’s a billionaire and the CEO of the largest vendor in all of SaaS. If you haven’t explored the difference between behavioral and attitudinal loyalty, it’s one of the most important things you can understand in SaaS customer success. And in SaaS, brands we are attitudinal loyalty to, we buy more from.

Airlines 293

Airlines Cloud Market Research Customer Success 293

SaaStr

DECEMBER 19, 2019

It almost never is, especially in B2B/SaaS. It almost always takes 24 months from “go”, or longer, to build a real business in SaaS. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr. Not doing enough real market research. Not just Google research.

Business 219

Business Interviewing Market Research B2B 219

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Identify a market specific methodology.

Startup 178

Startup Sales SaaS Systems Review 178

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. 2 Marketing is All About Funnels. Create a seminal, detailed white paper.

Sales Hiring 261

Sales Hiring Underperforming Technical Team Marketing Market Research 261

SaaStr

NOVEMBER 30, 2021

He’s a billionaire and the OG king of SaaS. If you haven’t explored the difference between Behavioral and Attitudinal loyalty, it’s one of the most important things you can understand in SaaS customer success. And in SaaS, brands we are attitudinal loyalty to, we buy more from. It did surprise me.

Airlines 53

Airlines Cloud Branding Customer Success 53

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

SaaStr

JANUARY 19, 2022

Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Yet the reward may be worth it. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B?

B2C 260

B2C B2B Enterprise Leadership 260

SaaStock

FEBRUARY 14, 2019

Latin America is undergoing a digital transformation, and the SaaS community is exploding as a result. The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Its focus is on businesses in Big Data, mobile, and SaaS. Talk: The State of SaaS in LatAm.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Tom Tunguz

JANUARY 16, 2018

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. All of these disciplines fall under product marketing. Well run product marketing teams develop these perspectives before product launch. Why do we set prices? The competitive positioning?

Pricing 240

Pricing Market Research Interviewing Product Marketing 240

User Pilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. The goal here is to sell more products in the market you already occupy and gain a larger market share.

Strategy 103

Strategy Scale SaaS Market Research 103

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Optimizing your marketing strategy to cut costs.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

User Pilot

OCTOBER 19, 2024

Pricing : Userpilot offers flexible plans tailored to startups and mid-sized SaaS businesses, with pricing starting at $249 per month for the basic plan. 4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. 5 Survicate for small and mid-sized SaaS companies Survicate NPS surveys.

Software Review 105

Software Review Technical Review Software B2C 105

Practical Advice on SaaS marketing

DECEMBER 3, 2019

If they’re doing their job, SaaS marketers can tell you how many leads they’re attracting, how many convert into paying customers, where the leads are coming from, and even how much they’re paying for them. You can’t run an effective SaaS marketing program without it.

Interviewing 179

Interviewing Market Research Education Customer Support 179

User Pilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product? There are three main phases that will ensure a solid SaaS product launch.

SaaS 98

SaaS Sales Recruiting Onboarding Advertising 98

User Pilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses.

SaaS 105

SaaS Interviewing Pricing Market Research 105

OpenView Labs

JANUARY 19, 2021

A few years back, we launched a tool for SaaS companies to assess their pricing maturity and get advice on how to take their pricing to the next level. Now we’ve had more than 2,200 SaaS companies participate. SaaS companies could choose anything from a low priced, seat-based model to a highly granular, usage-based model.

Pricing 115

Pricing SaaS Sales Hiring Scale 115

User Pilot

DECEMBER 7, 2023

It will also guide you through uncovering and harnessing these insights in your SaaS business. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. Create and analyze onboarding flows in Userpilot.

Payment Methods 105

Payment Methods SaaS Payments Data Payments 105

Tom Tunguz

OCTOBER 19, 2014

The first company will be able to spend about $50k per sale on Sales & Marketing, Research & Development and general operational costs. On the other hand, investors prize SaaS companies because providing SaaS service costs very little, and consequently these startups record very high gross margins.

Startup 174

Startup Metrics Revenue Scale 174

User Pilot

JULY 23, 2024

A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges.

Development 109

Development SaaS Marketplace as a Service Scale 109

User Pilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98

User Pilot

JULY 16, 2024

While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.

SaaS 105

SaaS User Experience Churn Onboarding 105

User Pilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105

SaaSOptics

DECEMBER 20, 2021

Everything You Need to Know About SaaS Sales Forecasting Methods. Skillful forecasting can keep your company nimble, helping you maneuver around sudden market changes, seasonal shifts, competitor challenges, and other obstacles. Forecasting is particularly essential—and challenging—for B2B SaaS companies. What is Forecasting?

Forecasting 94

Forecasting Deferred Revenue SaaS Sales 94

User Pilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Understand the key activities at different stages of your launch.

Underperforming Technical Team 97

Underperforming Technical Team Market Research SaaS Social Media 97

Sales Hacker

JUNE 29, 2020

Software as a service (SaaS) has become extremely popular due to its scalability and ability to address almost any individual or business need. In this guide, we’ll explore the SaaS sales process and the steps you can take to improve your SaaS sales strategy. We’ll look at: 3 SaaS sales models you can follow.

Scale 103

Scale Sales Hiring Strategy Sales 103

User Pilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Conducting market research As a product manager, your job is to shape the product vision and strategy. Product manager skills: market research.

Management 105

Management Technical Review SaaS Leadership 105

User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Payrix

JANUARY 28, 2025

Matt is a visionary leader, and he’s known for his strategic execution and has proven to see and set growth trends that have shaped transformative, innovative SaaS and FinTech companies for 25 years. Matt Downs A couple of things. I think, fundamentally, companies are using it, in my view, in two primary ways.

Payments 130

Payments Payment Solutions Merchant Services Payment Methods 130

Baremetrics

SEPTEMBER 10, 2021

Before we look at the promised SaaS revenue models, let’s get a couple definitions out of the way. For example, a SaaS company might have a subscription revenue stream. In fact, the average SaaS business will use different ones over time as their business becomes more established in their chosen market. Table of Contents.

Payments 102

Payments SaaS Payments Revenue Payment Solutions 102

User Pilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

SaaS 105

SaaS Customer Lifetime Value Acquisition Churn 105