SaaStr

MARCH 18, 2025

Software engineering teams have been early adopters of AI coding assistants precisely because they provide an immediate, measurable lift. Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals. For new categories, thorough market research is essential.

Technical Review 194

Technical Review Artificial Intelligence AI Marketplace as a Service 194

SaaStr

APRIL 23, 2020

By Kara Kennedy, G2 Director of Market Research. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. In addition, we’ve recently seen massive spikes in traffic around many of the types of software that support distributed workforces.

Software Review 295

Software Review Technical Review SaaS Market Research 295

Tom Tunguz

SEPTEMBER 13, 2020

Last year, Zylo published a study suggesting that the average business spends about 10,000 dollars per year on as-a-service (aaS) software. Assuming a $10k SaaS budget per year for those workers, we obtain a theoretical market size of about $720b annually. How does that compare to market research? in market cap.

SaaS 257

SaaS Market Research Software Startup 257

SaaStr

MARCH 24, 2021

Sales terminology might feel unfamiliar, but the beautiful thing about using sales customer relationship management (CRM) software is that it provides a common structure for a sales process. Sales CRM — Software used to streamline pipeline management and safely store customer information, communicate with prospects, and drive more sales.

Sales Hiring 321

Sales Hiring Startup Sales Outsourced Development 321

Neil Patel

NOVEMBER 20, 2020

Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. Is Free Video Editing Software as Effective as Paid Tools?

Software Review 145

Software Review Software Systems Review AI Search 145

Buffer Resources

OCTOBER 2, 2024

Peeping at the competition’s marketing strategies should come (if it comes at all) much later. It’s possible to do this task manually — especially if you’re on a tight budget and don’t need all those fancy software. It has a lot of market data can segment based on your requirements.

Social Media 115

Social Media AI Search Benchmarks Software Review 115

Kellblog

NOVEMBER 7, 2024

Increasingly, you’ll hear the term “business outcomes” popping up in software marketing. But make sure it’s not out of laziness or ignorance. ” Let’s start with two examples. We’re trying to climb a generic advantages stack in a way that results in more compelling messages than save money by working smarter.

Marketing 140

Marketing Business Finance Sales Hiring 140

User Pilot

JULY 29, 2024

Using software for product management. This article will examine some of the best product management software in the market. Userpilot is a top product management software that enhances user experiences by effectively monitoring user behavior. What’s a cost-effective way to manage and grow a product ?

Software Review 105

Software Review Software Management Systems Review 105

Tom Tunguz

JANUARY 16, 2018

In software, we typically see three pricing structures. 2 Part Tariff (2PT) - The analytics software has a base platform fee of $10,000 and each analytics event processed by the system costs $0.10 3 Part Tariff (3PT) - Again, the software has a base platform fee but the fee is $25,000 because it includes the first 150k events are free.

Pricing 240

Pricing Market Research Interviewing Product Marketing 240

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Andreessen Horowitz

JUNE 3, 2024

Marketers are looking for ways to scalably create personalized campaigns and messages to meet people where they are. However, marketing teams are frequently siloed and work across disparate tools that frequently don’t work together. GenAI-based software can and already is helping to bridge this gap. Where Are We Now?

AI Search 121

AI Search AI Outsourcing Services Payment Solutions 121

SaaStr

DECEMBER 19, 2019

Not doing enough real market research. Not just Google research. If you haven’t, that’s the bare minimum to learn about a market. No one needs more business software. More here: A Simple Commitment Test For You And Your Co-Founders | SaaStr. Did you really talk to 20-30+ potential customers?

Business 225

Business Interviewing Market Research B2B 225

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. In 2004, he became the CEO of Cogency Software.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

User Pilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

Software Review 98

Software Review Software Management Azure 98

Tom Tunguz

FEBRUARY 27, 2016

This includes web hosting, software licensing fees for software embedded into the product like databases, and the customer success initiatives to on-board and retain customers. For example, Five9 provides call center software and telephony software. The business generated $10M in revenues in the past year.

Revenue 154

Revenue Outsourced Development Market Research Investment 154

User Pilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. UserVoice stands out as software for customer feedback with its collaboration and segmentation features.

Software Review 19

Software Review Software AI Search DevOps as a Service 19

Trint

APRIL 25, 2019

Audio transcription software from Trint creates fully searchable transcripts which makes life my easier for journalists who need all the time they can get. Automated transcription software creates transcription files that help get that video live on the web for your audience quickly and easily. It’s a no brainer.

Interviewing 140

Interviewing Market Research User Experience Software 140

Tom Tunguz

OCTOBER 19, 2014

The first company will be able to spend about $50k per sale on Sales & Marketing, Research & Development and general operational costs. Third, as a SaaS startup scales sales and marketing efforts, develops a brand, broadens the product, the business can often pursue larger customers.

Startup 174

Startup Metrics Revenue Scale 174

User Pilot

JANUARY 2, 2025

Wordtune’s customer research survey Wordtune uses this targeted survey to gather insights into the types of software its users use during work hours. Survey examples: Wordtune market research survey. It’s the open-ended responses that are a pain. But they’re also the most valuable.

Scale 102

Scale Churn Underperforming Technical Team Scaling 102

IT World

JANUARY 28, 2019

Spending on enterprise software, particularly cloud services and applications, is expected to grow faster than any other category of IT this year, fueling an overall increase in global spending on technology. That's according to a report from market research and consultancy firm Gartner, released today, that forecasts a 3.2

Cloud 69

Cloud Software Review Enterprise Software 69

Intercom, Inc.

OCTOBER 15, 2020

Are these all software? It’s because I work in software. Des: We’re going to get more grounded in software now. “When you think about marketing research, the fact is they just need to know that it’s handy, or they need to know that it’s fun or that it’s easy, that those words resonate.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Social Media 111

Social Media Market Research Development Team Review Software Review 111

User Pilot

JUNE 19, 2024

Interested in software product owner roles? In this guide, we’ll explore the ins and outs of software product owner roles through detailed job descriptions and handy templates. Agile, Scrum), and the type of software being developed. Looking into tools for software product owners? What is a software product owner?

Software Review 52

Software Review Software Sales Recruiting Technical Review 52

Practical Advice on SaaS marketing

SEPTEMBER 5, 2015

I'm guessing that at some point before you built your software-as-a-service (SaaS) solution, you thought about who might need this kind of product. Maybe you figured it out through market research, your own personal experience and frustration, or a flash of inspiration.

Market Research 140

Market Research Marketing SaaS Software 140

User Pilot

JUNE 19, 2024

This guide will introduce you to the best resources available for software product owners, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Managing multiple software products and teams brings new challenges for product owners. Looking into tools for software product owners?

Software Review 52

Software Review Software Point of Sale Scale 52

User Pilot

JUNE 26, 2024

Starting a career as a software product owner requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for software product owners, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Software Review 52

Software Review Software Point of Sale Scale 52

Kellblog

JANUARY 20, 2022

For example, let’s say we’re a supply chain software company. Our audience, on the other hand, barely understands AI/ML [1] and wants to hear about reducing the cost of carrying inventory and matching marketing programs to inventory levels [2]. How then should we market our supply chain software?

Education 128

Education Marketing Automotive AI 128

User Pilot

JUNE 12, 2024

Understanding the salary landscape for software product owners is crucial whether you’re entering the field or looking to advance your career. TL;DR A software product owner is an IT professional tasked to prioritize features , create and maintain product backlog, and work with a Scrum team throughout the product development cycle.

Software Review 52

Software Review Software Systems Review Software Development 52

Neil Patel

SEPTEMBER 21, 2021

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. If you want to learn how to use Google Scholar successfully for your marketing research , follow the steps below. Search by Year to Find Trending Topics.

Market Research 142

Market Research Trends Social Media Healthcare 142

User Pilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of software product owners is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a software product owner.

Software Review 52

Software Review Software Leadership Systems Review 52

Intercom, Inc.

APRIL 7, 2020

For video marketing software Wistia , they’re doubling down on educational resources that take a “help first” approach. We are using software that automatically tags the ticket topic for most incoming tickets, so we’re able to send these targeted automated responses as soon as they enter the inbox.”.

Payment Methods 217

Payment Methods B2C Merchant Services Payment Solutions 217

User Pilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

Subscription Flow

DECEMBER 12, 2024

Market research is advantageous also because companies can better understand user behavior patterns, their changing needs and expectations. It also allows businesses to discover untapped markets. Continuous market research enables you to keep upgrading your services to match the needs of your audience.

Payments 52

Payments Payment Services SaaS Payments Revenue 52

User Pilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

User Pilot

SEPTEMBER 20, 2023

You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. You can lose a competitive advantage when using cost-plus pricing due to not conducting market research. This pricing method overlooks external market dynamics by focusing primarily on internal costs.

Pricing 105

Pricing Software Review Market Research Acquisition 105

User Pilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Development 104

Development Strategy Market Research Innovation 104

User Pilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Do market research: Market research is important to study and understand industry trends, competition, and target customer needs. Microsoft Certified: Power BI Data Analyst Associate.

Technical Advisors 98

Technical Advisors Technical Review Data Analysis Software Review 98