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12 Best NPS Software and Survey Tools to Consider

User Pilot

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Plus, the ability to create custom NPS dashboards allow you to analyze the results easily without writing a line of code.

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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

The state of software buying has changed. During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . Furthermore, 55% of companies plan to increase software spending in 2022. Well, it’s partially due to new ways of buying.

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Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

The harsh reality: Most enterprises are adopting AI due to FOMO (Fear Of Missing Out) rather than for specific business outcomes. Software engineering teams have been early adopters of AI coding assistants precisely because they provide an immediate, measurable lift. For new categories, thorough market research is essential.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

Top CMO Learnings: The CMO should be the quarterback of your pipeline – They’re the only executive with visibility across all four pipeline sources (Marketing, SDR outbound, Alliances, and Sales outbound). It’s designed to help CEOs and C-level executives understand marketing and work effectively with their marketing teams.

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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. A/B testing : Testing two versions of the product or marketing collateral side-by-side.

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SaaS Spend is Here to Stay: How Sellers Can Survive the Shift to Remote Selling by Looking to Their Buyers

SaaStr

By Kara Kennedy, G2 Director of Market Research. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out.

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Beginner’s guide to the sales process for startups

SaaStr

Sales terminology might feel unfamiliar, but the beautiful thing about using sales customer relationship management (CRM) software is that it provides a common structure for a sales process. Sales CRM — Software used to streamline pipeline management and safely store customer information, communicate with prospects, and drive more sales.