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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. Listen to sales calls or conduct market research to understand if your category has formed yet.

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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

Perera’s advice on how to begin defining a company’s singular narrative is to host a messaging workshop for the entire company. Highspot’s two-day messaging workshop brought together the CEO, head of sales, head of marketing, key lieutenants, and account executives to reimagine the company narrative. . Key takeaways.

Scale 325
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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

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Who is Maja Voje? Background, Books, Podcasts, and More

User Pilot

It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques. With practical examples, mental models, and workshop templates, this book equips readers with everything needed to create a successful go-to-market strategy.

Scale 105
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What is Product Management in Tech: Guide to the Role Of A Technical PM

User Pilot

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Continuous learning : Stay up-to-date with the latest trends and best practices in product management through online courses, workshops, conferences, podcasts, blogs, and webinars.

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8 Persona Examples For Creating Ideal Personas

User Pilot

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Market research tools : Use comprehensive market research tools like Qualtrics to gather data on user demographics, psychographics, and market trends. Tracking in-app behavior with Userpilot.

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Product-focused Advertising: Types, Tips & How Userpilot Can Help

User Pilot

Or, you can take a more ambitious approach with full-fledged community-driven marketing campaigns, like Figma’s ‘Config’ events, which bring together designers for workshops and networking. The scale of your community marketing efforts will naturally depend on your available resources and specific objectives.