OpenView Labs

JANUARY 12, 2021

Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka. . Back in another lifetime—exactly one year ago—Kyle and I offered up our pricing transformations for 2020. Pricing as a part of the customer experience (CX). Pricing for value adoption.

Pricing 53

Pricing Scale Outsourced Development Market Segmentation 53

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

FastSpring

AUGUST 2, 2023

Selling Software Internationally With FastSpring Croatia is a relatively small country with a population of only 4 million people. “We We do less than 1% of our business in Croatia, so it’s not really a big market for us,” added TestDome’s head of customer success and sales Igor Novosel. Read how Walls.io

Payment Solutions 146

Payment Solutions Payment Methods Merchant Services AI Search 146

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. The cloud software industry has changed. In the public markets, a very similar story, these are… This is 61 billion that was added in around the last 17 months.

Cloud 101

Cloud Scale AWS Machine Learning 101

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. We could translate the software into Spanish.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50