article thumbnail

Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data. Looking back vs. looking forward. Key takeaways.

article thumbnail

I’ve Been Through 6 Recessions. Here’s Everything I’ve Learned About Adapting.

OpenView Labs

Is there an opportunity for you to: Gain market share. Take market positioning away from your competitors. Change the market dialog in your market segment to differentiate yourself. A market segment that’s worried. When there’s uncertainty in the marketplace, people tend to start looking at options.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. The largest 3rd party ecommerce platform.

article thumbnail

How to Get Started with Customer Segmentation Analytics + Best Tools

User Pilot

Customer segmentation is the process of grouping customers based on shared characteristics. For example, companies often segment customers using demographic data like age, location, or behavior patterns. How is it different from market segmentation? It focuses on existing customers, not prospective ones. The purpose?

article thumbnail

9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

article thumbnail

The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach.

article thumbnail

Product Development Strategy: Example and Steps to Creating One

User Pilot

This means broadening your target market by offering an existing product to new markets. Market expansion can go either of two ways. The first involves opening up your product to new market segments. The second involves bringing your product to international markets where it originally didn’t exist.