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Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Let me be clear.
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I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. It insinuates that you can be reckless and take shortcuts.
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We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. So much more of an inside sales mentality, hub-based selling, predominantly in North America, not really into strong relationship-based selling and the trust that he talked about.
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