Tom Tunguz

OCTOBER 15, 2014

Those economies of scale may exist as a consequence of a strong brand, monopoly-like characteristics within their market segment, improving sales efficiency, increases in contract size, better rates of customer upsells, etc. It indicates that the company is achieving economies of scale.

Benchmarks 100

Benchmarks Revenue Scale Metrics 100

ProfitWell

MARCH 27, 2020

Simply using an Excel spreadsheet will not cut it in today's hyper-competitive market when your competitors are making use of more sophisticated analytics. But unless you know which metrics you need and what to do with them once you've got them, the best reporting in the world will not be much more useful than that Excel sheet.

Metrics 80

Metrics Software SaaS Churn 80

SaaStr

AUGUST 5, 2021

Leaders : These top dogs spend more time on strategy than tactical details and are interested in moving the business forward and bringing in higher growth metrics. . . For instance, don’t study aggregate productivity within sales—talk about productivity within market segments and things like retention, attrition, investment, etc. . .

Scale 264

Scale Enterprise Finance Travel 264

Sales Enablement, SaaS and Growth

MAY 20, 2025

Pre-launch success metrics include email list signups (minimum 1,000), Instagram follower acquisition (target 2,500 pre-opening), press coverage quantity (minimum 8 features), and pre-opening reservation bookings (target 85% capacity for first two weeks).

AI Search 130

AI Search Branding AI Technical Review 130

SaaStr

OCTOBER 6, 2019

” This is when you compete aggressively not only in the market segments where you have a big competitive advantage, and usually win (which usually has a much cheaper CAC) … but to win big, you also use your $20m, $40m, etc. in venture capital $$$ to compete in spaces where you generally lose.

Sales Hiring 270

Sales Hiring Scale Sales Venture Capital 270

SaaStr

NOVEMBER 12, 2019

That Google sheet had six metrics for the business, and every metric was color-coded; red, yellow, green or super green. You’d walk into the Pardot office and you would know instantly where we stood across the most important six metrics in the business. At Pardot, SaaS wasn’t a mature industry.

Sales Recruiting 202

Sales Recruiting Scale Outsourcing Services Sales Hiring 202

Baremetrics

MAY 26, 2021

Sign up for a free trial with Baremetrics to see how easy it is to gain insights from customer segmentation. All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 1 What is Customer Segmentation? 2 What are the Different Models of Customer Segmentation?

Social Media 105

Social Media Market Segmentation B2C Churn 105

SaaStr

JUNE 7, 2023

A few enterprise clients continued to come in through inbound, but the company carved out a winning market segment with the under 5K employee focus. Customer Impact : A much better PMF for SMB & Mid-Market customers. “You Twelve months later, WorkRamp went from 18 new logos per quarter to 87 new logos in a quarter.

Scale 246

Scale Scaling SMB Marketing 246

SaaStr

AUGUST 25, 2023

You have to see: A couple of good hires brought in Improvement on some metrics A big deal or two hanging out there, brought in and closed Things taken off your plate. If, in one sales cycle, things aren’t improving on several core metrics, they never will. But you have to see progress in one sales cycle. You have to stairstep it.

Part-Time VPE 242

Part-Time VPE Sales Hiring Scale CTO Hire 242

SaaStr

AUGUST 5, 2019

He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business. So what is our target market? And we said we’re not going to focus on these other segments, which is real large enterprises and also consumers. FULL TRANSCRIPT BELOW.

Sales Recruiting 203

Sales Recruiting Construction Scale SaaS 203

Valuize Consulting

NOVEMBER 25, 2024

By leveraging financial metrics, organizations can ensure that Customer Success decisions are not only customer-focused but also grounded in business fundamentals that demonstrate clear ROI. While metrics like higher NRR from reduced churn justify the revenue impact, tools like NPV and IRR validate the financial case for the investment.

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

The Angel VC

SEPTEMBER 16, 2013

7th DO for SaaS startups Build a repeatable, profitable sales process Sales is a very different animal depending on the stage of your company, the market segment you're going after and on whether we're talking about inbound sales or outbound sales. Be "obsessively focused on getting to product/market fit", as Marc Andreessen put it.

Scale 153

Scale Sales Hiring Startup Sales 153

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. The key is identifying the sales metrics that matter most and getting ahead of pitfalls with actions like managing dashboards correctly. . 12 Sales Metrics Every Sales Leader Should Know. Lack of Trusted Data.

Scale 62

Scale Metrics Sales Forecasting 62

Tom Tunguz

SEPTEMBER 16, 2015

This may be because of a greater competitive pressure within the horizontal markets. Increased competition in a market segment drives up marketing costs, reduces sales win percentage and decreases sales efficiency. Metric P Value. Sales & Marketing/Revenue 0.54. Revenue 0.28. Revenue Growth 0.20.

Sales 100

Sales SaaS Market Segmentation Startup 100

User Pilot

JULY 16, 2024

Dock gets a competitive advantage by focusing on a specific market segment. Dock gets a competitive advantage by focusing on a specific market segment Dock is a collaborative workspace for leads and customers. Dock’s differentiator is its specialized market segment.

Branding 111

Branding Market Segmentation AI Search Education 111

Sales Hacker

JANUARY 16, 2018

Market Segmentation combined with tailored messaging. The key to achieving explosive growth is to start by identifying your Ideal Customer Profiles (ICPs) via segmentation, reaching out to them with personalized targeted messaging while building a scalable and repeatable process. Evaluate the attractiveness of each segment.

Scale 104

Scale Sales Hiring Payment Services Payment Methods 104

Neil Patel

AUGUST 23, 2021

Engagement metrics for each channel (for example, bounce rate, session duration, pages per session, average session duration.) In-market segments : These are users who show high purchase intent. Other categories : This groups users by general Acquisition, Behavior, and Conversions metrics. This is an optional step.

Acquisition 145

Acquisition Metrics Data Marketing 145

Tom Tunguz

DECEMBER 2, 2013

These three roles (marketing, inbound & outbound SDRs) comprise the marketing function, which is contained in the blue rectangle in this diagram. Both Marketing and SDRs should be measured on leads generated. There are many ways of structuring sales and marketing teams. Third in a Series on Startup Managment.

Startup 100

Startup Management Marketing Sales 100

Chaotic Flow

APRIL 14, 2015

If you can make a detailed table of motivational indicators by correlating direct customer feedback with your available process metrics, then you are halfway to SaaS customer alignment. The first thing you will notice is that your customers tend to fall into buckets based on specific bundles of motivations and motivational indicators.

Scale 156

Scale SaaS Compensation Churn 156

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. To maximize these metrics, they need to think much bigger than a VP of Sales.

VP of Engineering 121

VP of Engineering Sales Hiring Sales Recruiting Sales 121

User Pilot

MAY 30, 2024

They focus more on product perception, market adoption, and communicating value propositions with prospects and customers. Other differences include: PMs prioritize the top problems to solve and build for, while PMMs prioritize the right market segments and channels to attack.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Baremetrics

MARCH 31, 2021

Each dashboard is custom-made to track any possible metric you could want, like customer churn. Use People Insights and Segmentation Companies that organize customers into meaningful market segments create wins. Your metrics are useless unless they’re put into context with the rest of the industry.

Social Media 85

Social Media Marketing Forecasting Benchmarks 85

Baremetrics

APRIL 30, 2021

Examples of Behavioral Segmentation How Baremetrics Can Help with Behavioral Segmentation Analysis. What is Behavioral Segmentation? Behavioral segmentation is one of four types of marketing segmentation. It examines consumers' decision-making processes and shopping activity. Sign up today for a free trial.

Social Media 105

Social Media Sales Funnel Market Segmentation Payment Features 105

Baremetrics

MAY 18, 2021

All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 1 What is Customer Segmentation? 2 Pitfalls of Not Segmenting Customers 3 Benefits of Market Segmentation 4 How Baremetrics Helps. What is Customer Segmentation? start free trial.

Strategy 59

Strategy Marketing Market Segmentation B2C 59

Tom Tunguz

APRIL 25, 2012

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. But these two markets require very different approaches.

SMB 100

SMB Scale SaaS compliance 100

Tom Tunguz

APRIL 16, 2013

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc.

SMB 100

SMB Scale Startup SaaS 100

InsightSquared

DECEMBER 11, 2017

Even if a rep only has nailed one piece of the puzzle — for example, sourcing a pipeline that puts them on track to hit goal — their manager should explicitly recognize it while reviewing metrics in their 1-on-1. Spoon-feed them the metrics that matter; don’t make them invent the wheel. Segment your reporting.

Forecasting 95

Forecasting Metrics Market Segmentation Management 95

Baremetrics

FEBRUARY 23, 2021

Each dashboard is custom-made to track any possible metric you could want, like customer churn. Use People Insights and Segmentation Companies that organize customers into meaningful market segments create wins. Use Baremetrics to measure churn, LTV and other critical business metrics that help them retain more customers.

Marketing 87

Marketing Social Media Forecasting Benchmarks 87

User Pilot

JULY 14, 2024

TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns. Customer segmentation is different from market segmentation since the former focuses on the existing customer base, while the latter considers the entire market.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

SEPTEMBER 28, 2023

It’ll also drive sustained growth at lower costs by measuring the impact that different marketing efforts have on product growth. Conducting marketing experiments comes down to choosing your goal, hypothesis, audience, and metrics. It can also uncover hidden opportunities for organizations in new markets, segments, or use cases.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

User Pilot

NOVEMBER 24, 2023

Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Both metrics have different formulas.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

APRIL 30, 2024

Diversification introduces new products to new markets. Start building your marketing growth strategy by setting goals. Next, map out customer journey stages and define corresponding metrics to track. Use the metrics to find areas for improvement. This can be a risky strategy but offers potential for significant growth.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

SaaStr

JULY 22, 2019

He had a company called Wily back in 2000 that he started, that ultimately sold on to Computer Associates, and really was seen as the father of the APM market segment, and learned a number of things in that experience that we then applied in terms of building New Relic, which is his second go around on the whole monitoring space.

Scale 235

Scale Scaling Sales Hiring Underperforming Technical Team 235

SaaStr

OCTOBER 31, 2019

What I’m going to do is talk a little bit about what we’ve seen over the course of the last year and then also talk about some metrics we track or we encourage our founders to track as they’re building their businesses, and then, lastly, try to go through a few predictions for the next couple of years.

Cloud 113

Cloud Scale AWS Artificial Intelligence 113

Baremetrics

MARCH 30, 2021

and market segmentation. In this article: Customer Retention Metrics , we have seen why retention is the ultimate key to business growth. Let us now dig deeper into the customer analytics tools that are available in the market. Want to Reduce Your Churn? Want to try it for yourself? start free trial.

Social Media 83

Social Media Business Technical Review Artificial Intelligence 83

User Pilot

AUGUST 12, 2024

Track user feedback, performance metrics, and bugs to identify areas for improvement. Define the exact market segment for which this product is designed. These criteria should be observable, objective, specific, realistic, and measured with one metric. Coordinate a well-executed launch plan. Measure product performance.

Software Review 104

Software Review Technical Review Benchmarks Communication 104

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. In other words, the metric measures the average cost incurred in acquiring one customer. How to calculate customer acquisition cost?

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98