Tom Tunguz

APRIL 25, 2012

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. But these two markets require very different approaches.

SMB 100

SMB Scale SaaS compliance 100

Tom Tunguz

APRIL 16, 2013

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc.

SMB 100

SMB Scale Startup SaaS 100

Chaotic Flow

JULY 21, 2015

Then, there’s the marketing. And of course there is mobile, which should come first right? This information goes by a lot of different names: market segments, qualification criteria, pain points, buyer personae, customer profiles, use cases, etc. Who truly needs your stuff? Why do they need it? How many are there?

Acquisition 133

Acquisition Scale SaaS Pricing 133

User Pilot

APRIL 21, 2024

Web app customer support offers much more functionality and a better user experience compared to mobile app support due to the larger screen size and more feature space. User experience: On a web device, you can implement a full resource center, which simply isn’t doable for mobile.

Customer Support 98

Customer Support Software Review Systems Review Mobile 98

SaaStr

NOVEMBER 12, 2019

.” Nowadays, capital is so much more mobile. But again, capital is so much more mobile. SalesLoft’s raised money from firms in New York City, SalesLoft’s raised money from firms in Silicon Valley. What’s more difficult coming from a city like Atlanta growing SaaS businesses is sea-level talent.

Sales Recruiting 202

Sales Recruiting Scale Outsourcing Services Sales Hiring 202

Tom Tunguz

JANUARY 16, 2013

Expensify has adopted a bottoms-up strategy to win their market segment, so they target the end user who values ease of use. Expensify’s mobile app makes filing expense reports much easier than traditional systems. As employees use Expensify, they request approval of their expenses from their managers.

Product Marketing 100

Product Marketing Marketing Advertising Sales 100

Tom Tunguz

MAY 29, 2014

Marketing teams can sift through the data to understand market segmentation and funnel efficiency, and product management can parse the data to improve the on-boarding experience. The large amount of users using the product enables A/B testing with statistical significance, a non-trivial strategic advantage.

Scale 100

Scale Education Startup Finance 100

User Pilot

JULY 14, 2024

TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns. Customer segmentation is different from market segmentation since the former focuses on the existing customer base, while the latter considers the entire market.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

User Pilot

AUGUST 12, 2024

The final step involves analyzing segment-specific behaviors to extract actionable insights for improving user experiences and outcomes. Pendo is a DAP that offers mobile device support and allows segmentation based on product usage , visitor data, account information, and mobile metrics. The purpose? Visitor data.

Marketplace as a Service 95

Marketplace as a Service Banking Telecommunications Mobile 95

Intercom, Inc.

OCTOBER 15, 2020

” Then we’d look over the wall and we’d see people in market segments and we’d see personas, and we’d see all this stuff. We don’t see Intercom get installed on their mobile software as part of that deal initially.” We don’t see them installed. The actual concern is time.”

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

SaaStr

JUNE 27, 2019

It’s true for other market segments. And their Hotstar business unit in India, they had a moment where they broke the record for the most concurrent video streams to mobile phones when they had the rights to the International Cricket Championships. I remember the 21st Century Fox is a great customer of ours.

Scale 240

Scale Enterprise Scaling Sales Hiring 240

Neil Patel

AUGUST 23, 2021

Select both the desktop and mobile versions of your website for testing. In-market segments : These are users who show high purchase intent. Go to Google Search Console (GSC) and click the site you want to crawl to enable crawling. Once testing is done, request indexing. Request Google to also index all direct links.

Acquisition 145

Acquisition Metrics Data Marketing 145

User Pilot

APRIL 22, 2024

Miro uses an optimized pricing model that caters to different market segments. The grader tool provides quick value by evaluating the website based on its performance, SEO , mobile traffic, and security. Basecamp offers a free trial to generate product-qualified leads. Users have immediate access to Hubspot’s grader tool.

Strategy 104

Strategy Education User Experience Acquisition 104

SaaStr

JULY 22, 2019

He had a company called Wily back in 2000 that he started, that ultimately sold on to Computer Associates, and really was seen as the father of the APM market segment, and learned a number of things in that experience that we then applied in terms of building New Relic, which is his second go around on the whole monitoring space.

Scale 236

Scale Scaling Sales Hiring Underperforming Technical Team 236

FastSpring

JANUARY 8, 2019

A very small file saved on a user’s computer or mobile device for the purpose of storing information related to the user’s interaction with a particular site. The process of selling goods and services across multiple different channels and devices, including online and on mobile. A small, distinct market segment.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84

User Pilot

NOVEMBER 24, 2023

On the other hand, customer retention strategies primarily focus on the current customer base and are implemented within existing customer interfaces such as mobile apps or portals. Market share is low When a business’s market share is low, prioritizing customer acquisition is key to avoid being overshadowed by competitors.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

SaaStr

OCTOBER 31, 2019

I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 113

Cloud Scale AWS Machine Learning 113

User Pilot

APRIL 19, 2024

Segmenting Your Target Market Market research plays a key role in segmenting your target audience into manageable segments. These market segments are typically grouped by similar needs or attributes, and display similar responses in marketing research surveys and initiatives. Lifestyle choices.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Sales Hacker

AUGUST 30, 2018

These variables can be used to create SQLs/SALs with four different approaches: Inbound — Following up to a hand-raise received from a mobile app, website, send you an email etc. Matching the Best Prospecting Methods to their Market Segments. CR(t) —The conversion rate as a function of time to get to a single SQL.

Scale 62

Scale Social Media B2C Sales 62

BetterCloud

MARCH 31, 2020

Some tools are called “best in breed”—meaning that they are generally ranked at the top of their market segment. How does it look on different sized screens or mobile devices? of similar apps, and it can be hard to tell which is the right one for the job. How responsive is it? Do the pages load quickly?

SaaS 59

SaaS AWS Software Review Systems Review 59

Outseta

OCTOBER 11, 2019

The company made a business intelligence tool that made it possible to visualize large data sets on a mobile device like an iPhone or iPad. Roambi was legitimately ahead of its time and market—the company began building a business application for the iPhone before Apple even released its software development kit for iOS.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

Backlinkfy

JULY 30, 2019

Cookie: A very small file saved on a user’s computer or mobile device for the purpose of storing information related to the user’s interaction with a particular site. Ecommerce: Buying and selling products over electronic networks, including the Internet or mobile applications. Niche: A distinct market segment.

Payment Methods 40

Payment Methods Merchant Services Payment Services Payment Solutions 40

Hull

JULY 9, 2020

Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. You see that certainly in a very kind of pronounced way inside of mobile environments where you're talking about compiled code and shipped software, and there's really high carrying cost of vendor integrations.

B2C 52

B2C Underperforming Technical Team B2B Data 52

SmartKarrot

MARCH 3, 2022

This makes it important to know the customer journey and with B2B behavioral segmentation, we can work out a strategy accordingly. What is Behavioral Segmentation? Behavioral segmentation is a type of market segmentation that focuses on customers, prospects, audiences based on their behavior and action.

Customer Lifetime Value 10

Customer Lifetime Value Artificial Intelligence Social Media AI 10

SaaStr

JANUARY 10, 2024

It took Procore years to really take off, and it didn’t take off at all until mobile became the accelerant. Many see the “mid-market” as the toughest market segment to win in. in ARR now. And it’s a great story of going long. Procore in fact was founded way back in 2002. Not Procore.

Scale 293

Scale Payment Services Construction Payment Features 293

Unbounce

JULY 7, 2021

48% of small businesses say they will stick with ecomm long after the pandemic—and then we’re just mentioning one specific market segment. ” Conversion Intelligence—A Smarter Way to Market. We can go down the rabbit hole of stats citing that marketers don’t have time, budget, or the resources to optimize campaigns.

Artificial Intelligence 145

Artificial Intelligence AI Search Marketing AI 145

Intercom, Inc.

JULY 9, 2020

And we’ve started to see the impact of that last year in March, when for example, Google rolled out a lot more image thumbnails on mobile devices. And I got a data set from Rank Ranger that showed me SERP features for over 100,000 keywords, both on mobile and desktop over the last two years. I spoke about that before.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

User Pilot

APRIL 18, 2024

TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments.

Customer Lifetime Value 103

Customer Lifetime Value Sales Recruiting Market Segmentation Scale 103

SaaStr

NOVEMBER 21, 2020

I was working on a startup that was an early mobile payment platform. So those initial lands, our entry points that we create, are structured based on the market segment so that we can keep the average sales cycle time to about 90 days. So from that first buyer meeting until deal closed, around 90 days.

SaaS Payments 300

SaaS Payments Scale Payment Services Payment Solutions 300

SaaStr

JULY 30, 2018

Over the last 10 years and 5 years with the advent of SaaS mobile cloud platforms, it’s become hard to connect so many things together and do it in a way that’s efficient and doesn’t drain a bunch of time. What MuleSoft does is that we create something called an application network to connect all these things together.

Technical Advisors 233

Technical Advisors Scale Sales Hiring Sales Recruiting 233

OpenView Labs

JUNE 4, 2019

Today, well over half of website visits come from mobile phones instead of desktop computers. Tesla didn’t enter at a low-end or nonexistent market segment. Smartphones. Smartphones and their accompanying app business model disrupted laptops as the primary way consumers use the internet. 2 Potential Future Disruptors.

Innovation 71

Innovation Technical Review Travel Business Model 71

Sales Hacker

DECEMBER 8, 2017

For example, if you’re buying a sales acceleration tool that specializes in outbound emailing, you may only want to hear reviews from others that sell to your market/segment, have the amount of reps that you do, or use a similar tech stack as your org. It has to be completely mobile friendly and mobile optimized too.

Scale 108

Scale Technical Review Outsourcing Services Sales Hiring 108