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Why is Market Segmentation Important? [+ Methods]

User Pilot

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

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The 2025 Blueprint for Scalable Growth in the Subscription Economy

Blulogix

By Inga Broerman The 2025 Blueprint for Scalable Growth in the Subscription Economy The subscription economy is entering a pivotal year. To succeed, subscription-based organizations must embrace smarter, more integrated approaches to billing, management, and strategy.

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HubSpot: “Yes, We Had a Great Quarter. But … To Be Clear … Things Aren’t Bouncing Back Yet”

SaaStr

So HubSpot had a great quarter, despite there being many challenges in the sales and marketing segments overall in the past 18 months: $2.5B We did a recent Workshop Wednesday with the CEO of RevenueCat, which manages the mobile subscriptions for over 10,000 paying mobile apps — 30% of all U.S. mobile subscriptions.

B2C 288
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How is Marketing Segmentation Used in Customer Retention?

User Pilot

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Let’s get started.

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You Don’t Need an Exit Strategy with Legaltech Entrepreneur Matt Spiegel

Chart Mogul

His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” Advice from a serial subscription box entrepreneur. Matt Spiegel is a licensed lawyer and serial entrepreneur.

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SaaS: Is B2B Revenue Better than B2C?

FastSpring

While this still holds true for finding initial product-market and go-to-market fit, more and more we’re seeing examples of businesses evolving much more quickly into both market segments. For example: Are you making your quoting and invoicing experience as efficient and flexible as possible?

B2C 148
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How to Price and Package AI SaaS Products with Unusual Ventures

SaaStr

Should it be subscriptions, usage, solutions, or something entirely different? The most common pricing models are: Subscription — per seat or user, freemium, per product with add-ons Consumption — how much you’re using. If so, keep a simple subscription model. Snowflake is a symbol of usage-based pricing.

AI 273