SaaStr

DECEMBER 22, 2023

Discovering the entire market and mapping out all potential verticals early in the process. The incredible power and value of the mid-market segment. Building customer feedback into the DNA of your product team and products. Going multi-product early. Discover the entire market across verticals.

Scale 309

Scale Scaling Strategy Sales Hiring 309

OpenView Labs

JUNE 3, 2021

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing. This isn’t the case.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

User Pilot

SEPTEMBER 4, 2023

It segments customers based on the topics they’re interested in or their opinions on certain matters. It could be as simple as creating market segments based on the shows a person views or as complex as identifying a person’s product preference based on their politics.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

Tom Tunguz

JANUARY 16, 2013

Products aren’t sold in isolation - they exist within ecosystems. Great product market fit and sales pitches hinge on understanding and serving all the members of an ecosystem. Should a product fail to meet the needs of any one member, company success and sales velocity will falter.

Product Marketing 100

Product Marketing Marketing Advertising Sales 100

SaaStr

JUNE 7, 2023

Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. A few enterprise clients continued to come in through inbound, but the company carved out a winning market segment with the under 5K employee focus. Sometimes it can take longer.”

Scale 246

Scale Scaling SMB Marketing 246

SaaStr

AUGUST 5, 2021

With garage-dwellers the product-market fit is still questionable. High-rollers seek growth, as long as the go-to-market part of their P&L is finding efficiency. Product, engineering, marketing, finance, and sales need to be knitted together in order to figure out what the customers wants and how to sell it. .

Scale 263

Scale Enterprise Finance Travel 263

SaaStr

DECEMBER 27, 2023

The LMS market segment is big, and Docebo thinks about it in two folds. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. At Docebo, 65% of their customers use it both externally and internally.

Sales Hiring 280

Sales Hiring Scale SMB Outsourced Development 280

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

The Angel VC

SEPTEMBER 16, 2013

7th DO for SaaS startups Build a repeatable, profitable sales process Sales is a very different animal depending on the stage of your company, the market segment you're going after and on whether we're talking about inbound sales or outbound sales. Be "obsessively focused on getting to product/market fit", as Marc Andreessen put it.

Scale 153

Scale Sales Hiring Startup Sales 153

User Pilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

User Pilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Looking into tools for product marketing managers?

Product Marketing 40

Product Marketing VP of Engineering Management Marketing 40

User Pilot

AUGUST 22, 2024

In 2019, Maja expanded her influence as an advisor, working with EKWB, a global leader in PC liquid cooling solutions, where she supported the company’s growth in enterprise and mass-market segments. It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques.

Scale 105

Scale Blockchain Growth Hacking Consulting 105

Sales Hacker

APRIL 30, 2024

34:33 – Aligning multiple go-to-market motions across market segments. 46:18 – One thing that is working for Eric in go-to-market right now. 34:33 – Aligning multiple go-to-market motions across market segments. 9:40 – How Eric chooses the right companies to work for.

Scale 123

Scale Enterprise Sales Hiring Outsourced Development 123

SaaStr

AUGUST 25, 2023

It gets challenging to get more than 10,000 customers within any market segment. But if you look across all public SaaS companies, most get multi-product well before they have 10,000 customers in any market. A market is too small” is both a truism and an excuse. You have to stairstep it.

Part-Time VPE 242

Part-Time VPE Sales Hiring Scale CTO Hire 242

Tom Tunguz

MARCH 17, 2016

In other cases, substantially better-than-existing solutions at lower price points broaden the addressable market: Slack and Asana have transformed the way colleagues communicate in the workplace, creating new market segments for collaboration tools. At least that’s the way the theory goes.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 148

B2C Payments SaaS Payments B2B 148

User Pilot

JULY 16, 2024

Some product differentiation examples to guide your approach include: Userpilot differentiates itself through its comprehensive feature suite. Dock gets a competitive advantage by focusing on a specific market segment. ClickUp achieves product differentiation through customization. make a point of aligning your teams.

Branding 111

Branding Market Segmentation AI Search Education 111

Tom Tunguz

DECEMBER 3, 2012

If your customers don’t know they need your product yet, then the sales process is an education sale. Education sales are common when creating a new market (TiVo inventing the DVR) or when bringing existing technologies to new market segments (CRM for restaurants). Education sales demand great product marketing.

Education 100

Education Sales Market Segmentation Consulting 100

Chaotic Flow

APRIL 14, 2015

Future posts will examine the challenges of achieving SaaS customer alignment in customer acquisition, customer success and early product market fit. This first post introduces a simple framework for understanding SaaS customer alignment and its many benefits. In SaaS, customers are the fundamental unit of measure.

Scale 156

Scale SaaS Compensation Churn 156

Tom Tunguz

DECEMBER 2, 2013

These figures can vary due to many factors: the workload of AEs, the product maturity, the SDR productivity, product/market fit and so on. There are many ways of structuring sales and marketing teams. In Jon Miller’s posts, he reports a 7% qualified lead rate by SDRs and an 80% AE close rate.

Startup 100

Startup Management Marketing Sales 100

User Pilot

APRIL 29, 2024

A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. In contrast, a customer segmentation survey focuses on existing customers and their characteristics. Segmentation survey built in Userpilot.

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104

User Pilot

JULY 14, 2024

TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns. Customer segmentation is different from market segmentation since the former focuses on the existing customer base, while the latter considers the entire market.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

OpenView Labs

NOVEMBER 11, 2020

There are two possible reasons: In a difficult market, companies are going back to basics and looking for the simplest “lowest common denominator” functionality. Product-market fit has shifted, and the old segmentation frames no longer fit the market. Market segmentation is the foundation of good pricing.

Pricing 73

Pricing Marketing Market Segmentation Communication 73

User Pilot

SEPTEMBER 19, 2023

This stands in stark contrast to PLG flywheels that leverage users who use the product regularly as acquisition engines. How to use a flywheel and a PLG funnel together to drive product growth If your company is targeting multiple market segments (e.g. Cross-functional hinderance.

Scale 105

Scale Technical Review Acquisition Sales Funnel 105

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

VP of Engineering 122

VP of Engineering Sales Hiring Sales Recruiting Sales 122

User Pilot

JULY 4, 2023

Early majority customers represent a larger group that cautiously adopts a technology once it has become more established and proven in the market. Late majority is a more skeptical market segment that adopts a new technology reluctantly, driven by necessity and external pressure rather than a desire for innovation.

Scale 98

Scale Scaling Technical Review SaaS 98

Valuize Consulting

NOVEMBER 25, 2024

Example: When considering entering a new market segment or launching an innovative product feature, calculating the NPV and IRR helps determine the potential long-term returns. Huang, X 2022, ‘Financing Disruptive Suppliers: Payment Advance, Timeline, and Discount Rate’, Production and operations management , vol.

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

Baremetrics

FEBRUARY 23, 2021

Use People Insights and Segmentation Companies that organize customers into meaningful market segments create wins. Marketing Analytics Tools: Conclusion Growing a membership business is no simple task. Join Product Marketing Alliance and hundreds of other startups that use Baremetrics for their subscription analytics.

Marketing 87

Marketing Social Media Forecasting Benchmarks 87

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

Baremetrics

MARCH 31, 2021

Use People Insights and Segmentation Companies that organize customers into meaningful market segments create wins. Join Product Marketing Alliance and hundreds of other startups that use Baremetrics for their subscription analytics. be honest How well do you know your business?

Social Media 85

Social Media Marketing Forecasting Benchmarks 85

SaaSOptics

APRIL 14, 2022

These flexible pricing options have allowed them to capture new market segments and give their customers the option to scale with them as their product usage increases. They offer a free trial, metered-usage “pay-as-you-go” pricing, and sales-negotiated contracts to name a few. What is a Usage-Based Pricing Model?

Payments 98

Payments Pricing SaaS Payments Payment Services 98

User Pilot

AUGUST 30, 2024

Assess whether they are targeting different market segments with different pricing plans and how they communicate value at each price point. Understand the reasons behind their pricing decisions – whether they focus on premium pricing to convey exclusivity or competitive pricing to capture more market share.

Underperforming Technical Team 105

Underperforming Technical Team SaaS Benchmarks Scale 105

FastSpring

APRIL 13, 2023

And so I did early stints at Zillow, Tumblr and a company called Fiscal Note, all in different markets, doing different things in different market segments. Justin Scott So we had an interesting birth, we had a previous company that was pointed at a different market segment. Justin Scott Yeah. Jera Brown Yeah.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

User Pilot

AUGUST 8, 2024

They’ve also maintained a cost leadership position by making their product accessible through a free version that offers basic features. This has allowed them to capture a significant market share. Focus strategy The focus strategy involves concentrating on a specific market segment or niche.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105