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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. What is it about sales that makes academia hesitant to teach it? Bob wondered where all the sales professors were and discovered that perhaps as a profession it required more art than science.

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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

That’s not a bad start. We could see the market opportunity there, but nothing as big as we’ve been able to realize, now, as a company. We work with mostly modern teams. And that brand led to viral adoption, whether it was in the commercial segment or the enterprise segment. FULL TRANSCRIPT BELOW.

Scale 236
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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. I was managing a team of 15 and the company had grown to about 140 employees. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones.

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How to Choose The Right Analytics Agency

Neil Patel

If you are thinking about hiring an analytics agency, here is everything you need to know. Or perhaps you need to discover new market segments by leveraging customer data. A Well-rounded Team. This could include team members such as data scientists, psychologists, and digital marketers. A Solid Client List.

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There’s more than one path to $100 million

The Angel VC

It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. What makes things tricky is, first, the uncertainty of how your CACs will develop at increasing scale and of how your churn rate will develop over time. I’ve created a very simple model that illustrates this.

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Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn.

SaaSOptics

So far, we’ve seen a slowdown in the venture market due to the drop in the stock market, inflation, an increase in interest rates, and a number of other issues. According to Crunchbase, valuations are declining, funding rounds are slowing, and some tech companies are freezing hiring or laying off employees to boost profits.

Scale 97
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10 Years In Tech

Outseta

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.