article thumbnail

A $30B Software Company from a $15m Investment

Tom Tunguz

Constellation Software is a $30b+ publicly-traded software holding company employing more than 25,000. A former venture capitalist, Mark Leonard started Constellation in 1995 with $15m of outside investment & a goal of buying vertical software companies with a moat & good unit economics. Growth Source. Acquisition.

article thumbnail

How is Marketing Segmentation Used in Customer Retention?

User Pilot

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Let’s get started.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Preparing For Acquisition - The Due Diligence Checklist

Cardin Partners

Make sure that you have all of your constating documents (articles of incorporation, shareholders resolutions, annual corporate and tax filings) well organized and available in the same or similar format to the one that you’ll use when providing information to the buyer in confirmatory due diligence.

article thumbnail

Choosing market segments on customer profitability

Tom Tunguz

The more profits a company generates the greater their willingness to pay for services and ultimately the larger the market size for a startup. Let’s compare the margins of grocery stores to restaurants to software companies to prove the point. Market Cap in $B. Restaurant. Chili’s (Brinker). Revenue in $B. EBITDA in $B.

article thumbnail

5 Common Demand Generation Mistakes

SaaStr

Segmentation allows you to find cost-effective marketing channels for a specific audience and will help reduce some of the waste. In fact, Venture Harbour CEO Marcus Taylor said that he saw an 89% sales uplift & a 58% increase in average order value due to marketing segmentation.

article thumbnail

Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As Selling Software Internationally With FastSpring Croatia is a relatively small country with a population of only 4 million people.

article thumbnail

It’s Time to Raise Your Debt Facility: Execution Tactics for Founders

Andreessen Horowitz

However, if a company has backing from a venture capital firm, we would recommend that they meet with their venture firms first to review the firm’s existing relationships and/or to get recommendations for lenders based on the company’s stage and preference. Leveraging your VC’s relationships can help with initial warm conversations.