Tom Tunguz

AUGUST 28, 2024

Year-to-date, the correlation of the public & private web3 markets has been weak, around 0.2, With Bitcoin in particular, the correlation should begin to dissociate because most of the fund flows will be public market investors. which means they move independently of each other.

Marketing 248

Marketing Finance AI Trends 248

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. Once they brought it to market, they knew they needed better user admin features, onboarding capabilities, SSO integration, etc. Eighteen months ago, no playbook existed for taking an AI product to market.

Scale 264

Scale AI Scaling Marketing 264

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Sales Hiring 273

Sales Hiring Startup Marketing Technical Review 273

SaaStr

NOVEMBER 28, 2024

Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS? If I see evidence of that, I get very bullish — even if the market doesn’t seem huge. Then market size starts to be super important. Is the market really big enough so that 10% penetration gets you $100m in ARR? That’s the question.

Payment Solutions 231

Payment Solutions Inbound Sales Team Marketing Scale 231

SaaStr

SEPTEMBER 27, 2024

Dear SaaStr: I Don’t Know Marketing. I’ve never seen a marketing agency get a startup qualified leads , especially at the earliest start-up phases. And managing online marketing and advertising for you — once you’ve proven you can get the basics working yourself. Even the best marketing agencies mainly help you scale.

Scale 266

Scale Marketing Advertising Startup 266

SaaStr

FEBRUARY 27, 2024

Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? This is a rough metric, but I’d say from experience working closely with 25+ SaaS companies … if you aren’t growing > 10% a month after $10k in MRR or so … then you don’t yet have product-market fit. Not yet at least.

Product Marketing 289

Product Marketing B2B Startup Marketing 289

SaaStr

JUNE 4, 2024

Everyone’s trying to make sense of AI, what’s happening in the ecosystem, and how to incorporate AI into your demand generation and marketing. Key Takeaways Outbound lives within growth marketing ops. How do we, as marketers, cope with that? In this week’s Workshop Wednesday , held every Wednesday at 10 a.m. That’s a tall order.

Scale 245

Scale AI Marketing Advertising 245

SaaStr

MAY 26, 2024

Dear SaaStr: What Are Some Early Red Flags That Your SaaS Solution Doesn’t Have Real Product-Market Fit? No amount of market research will truly tell you what customers want. Most founders enter a good market, with a good idea. Sometimes the 1.0 Many founders give up then, or run out of time. But you have to keep going.

Product Marketing 285

Product Marketing Marketing SaaS Market Research 285

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. He had a friend help him hire an email marketer to send ticket emails to the events. As a marketer, do the easiest thing.

Sales Hiring 243

Sales Hiring Sales Recruiting Marketing Scale 243

SaaStr

DECEMBER 28, 2024

Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year? And marketing, done well, on platforms almost always works. The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. A little bit. To a point. But in B2C and e-commerce?

B2B 180

B2B B2C Marketing SaaS 180

SaaStr

APRIL 30, 2024

While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. You shouldn’t be adding a bunch of sales reps or spending a bunch of money on marketing if the economics aren’t sustainable. The growth engine from both sales and marketing should to be working before you add gas to it. days a week.

Scale 272

Scale SMB Sales Hiring Sales 272

Tom Tunguz

SEPTEMBER 19, 2024

A mantra circulating in Silicon Valley has echoed that the tepid exit markets will revive as a result of a laxer monetary policy. The Fed cut rates by 50 basis points this week. The last ten years’ data suggest the relationship is real & non-linear.

Marketing 227

Marketing Acquisition Startup Software 227

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 275

Scale Sales Hiring Sales Marketing 275

SaaStr

JULY 2, 2024

At least, try to check our entire marketing site once a quarter. And remember: your marketing site really should be even better than your product. More on that here: Your Marketing Site Really Should Be Even Better Than Your Product The post So Much Of Your Marketing Site is Stale. Because it’s easier to fix.

Marketing 233

Marketing 233

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment.

Sales Hiring 264

Sales Hiring Outsourcing Services Technical Review Scale 264

SaaStr

JUNE 18, 2024

A lot of folks I talk to think I am “good at marketing”. Like many founders, there is a slice of marketing I am good at — the part I’m passionate about. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified.

Marketing 256

Marketing Engagement Communication Data 256

SaaStr

JULY 11, 2024

If it’s 40% small, 40% medium, and 20% large, you can project out what that might look like at $10M or $100M unless the market or you change it. If you have no medium or large customers, you’d probably do better to stay at the bottom of the market for now. Shopify stayed at the bottom of the market well past IPO.

Sales Hiring 224

Sales Hiring Scale Marketing Interviewing 224

SaaStr

DECEMBER 21, 2024

Updated) The post Dear SaaStr: When Does It Make Sense to Price Low in the Market? A related post here: The 3 Types of Day 1 Pricing: Low End of Normal. And Anchor High. appeared first on SaaStr.

Pricing 142

Pricing Marketing Startup Sales 142

TechEmpower SaaS

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 443

Generative AI AI CTO Hire Sales Recruiting 443

SaaStr

OCTOBER 4, 2024

It was a big milestone for the company and the markets as it had everything you want in a company going public: 39% annual revenue growth, 16% free cash margins, and 117% NRR. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. More on that here.

Revenue 284

Revenue Scale Underperforming Technical Team Sales Hiring 284

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Jason asks.

Sales Hiring 263

Sales Hiring Scale AI Search AI 263

SaaStr

OCTOBER 1, 2024

If you have $2m to spend this year on marketing and growth, then that’s all you have. 20m ARR … and then start to cut back certain marketing initiatives, certain sales initiatives, campaigns, even markets because the CAC is hire than average. That’s the discipline you need to put on marketing, outbound, and sales.

Scale 262

Scale Sales Hiring Market Segmentation Scaling 262

SaaStr

DECEMBER 4, 2024

Akshay Sharma, Head of Pricing and Monetization at Miro explained: “As you change the green side, your product, your features, go to market, your marketing, budget discounts, you have to change the pricing side appropriately so that you can achieve the goals you want.” ” So, How Should You Price?

Payments 270

Payments Pricing Scale Revenue 270

SaaStr

JULY 25, 2024

Sometimes, you think you have product market fit and try to scale up sales and marketing just to find out you don’t have it. Lead your marketing with the problems you’re solving. Many folks here spend a lot of time thinking about marketing spend. Other times, you might have to let people go.

Scale 267

Scale SMB SaaS Sales Hiring 267

SaaStr

MAY 25, 2024

It was founded by three developers who owned a consulting firm previously, helping startups come to market. As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly. Lesson #2: Create Credible Technical Content Cloudinary didn’t have a marketing organization.

Scale 273

Scale Sales Hiring SaaS Payments Development 273

SaaStr

NOVEMBER 13, 2024

So we became fascinated by the market and the customer. ” Sanjit attributes the early and continued success of the company to their ability to disrupt and scale within an evolving market space once considered largely overlooked. So how did they take an initially undervalued market segment and grow the company to the billions?

Scale 274

Scale CTO Coach AI New CTO 274

SaaStr

OCTOBER 1, 2024

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. About four years later, she joined Attentive as CMO, a late-stage startup in the SMS marketing space. 2: A Mid-Market Example Those percentages shift a little.

Enterprise 235

Enterprise Communication Sales Marketing 235

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. As a manager, you have to do things differently.

Sales Recruiting 251

Sales Recruiting AI Search B2B Sales Hiring 251

TechEmpower SaaS

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Marketing Support What does your application need to do to help with marketing? Free trials?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

JULY 21, 2024

Well yes content marketing and SEO still clearly are the magic and miracles of the internet. A reminder I guess that the marketing playbook still works, all of it still works. As someone who has written relatively highly cited, highly linked, highly read, etc. Are you up for that?

Data 281

Data Social Media Content Marketing Engineering 281