SaaStr

MAY 13, 2024

I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. Most marketers we’ve talked to don’t really believe in the ROI. Their VP of Marketing.

Sales Hiring 277

Sales Hiring Marketing Branding Product Marketing 277

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Sales Hiring 305

Sales Hiring Startup Marketing Technical Review 305

Tom Tunguz

AUGUST 28, 2024

Year-to-date, the correlation of the public & private web3 markets has been weak, around 0.2, With Bitcoin in particular, the correlation should begin to dissociate because most of the fund flows will be public market investors. which means they move independently of each other.

Marketing 251

Marketing Finance AI Trends 251

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. He had a friend help him hire an email marketer to send ticket emails to the events. As a marketer, do the easiest thing.

Sales Hiring 296

Sales Hiring Sales Recruiting Marketing Scale 296

SaaStr

JUNE 4, 2024

Everyone’s trying to make sense of AI, what’s happening in the ecosystem, and how to incorporate AI into your demand generation and marketing. Key Takeaways Outbound lives within growth marketing ops. How do we, as marketers, cope with that? In this week’s Workshop Wednesday , held every Wednesday at 10 a.m. That’s a tall order.

Scale 293

Scale AI Marketing Advertising 293

SaaStr

SEPTEMBER 27, 2024

Dear SaaStr: I Don’t Know Marketing. I’ve never seen a marketing agency get a startup qualified leads , especially at the earliest start-up phases. And managing online marketing and advertising for you — once you’ve proven you can get the basics working yourself. Even the best marketing agencies mainly help you scale.

Scale 290

Scale Marketing Advertising Startup 290

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. Once they brought it to market, they knew they needed better user admin features, onboarding capabilities, SSO integration, etc. Eighteen months ago, no playbook existed for taking an AI product to market.

Scale 264

Scale AI Scaling Marketing 264

SaaStr

JULY 2, 2024

At least, try to check our entire marketing site once a quarter. And remember: your marketing site really should be even better than your product. More on that here: Your Marketing Site Really Should Be Even Better Than Your Product The post So Much Of Your Marketing Site is Stale. Because it’s easier to fix.

Marketing 286

Marketing 286

SaaStr

APRIL 30, 2024

While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. You shouldn’t be adding a bunch of sales reps or spending a bunch of money on marketing if the economics aren’t sustainable. The growth engine from both sales and marketing should to be working before you add gas to it. days a week.

Scale 305

Scale SMB Sales Hiring Sales 305

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 318

Scale Sales Hiring Sales Marketing 318

SaaStr

MAY 26, 2024

Dear SaaStr: What Are Some Early Red Flags That Your SaaS Solution Doesn’t Have Real Product-Market Fit? No amount of market research will truly tell you what customers want. Most founders enter a good market, with a good idea. Sometimes the 1.0 Many founders give up then, or run out of time. But you have to keep going.

Product Marketing 299

Product Marketing Marketing SaaS Market Research 299

SaaStr

JUNE 18, 2024

A lot of folks I talk to think I am “good at marketing”. Like many founders, there is a slice of marketing I am good at — the part I’m passionate about. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified.

Marketing 302

Marketing Engagement Communication Data 302

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment.

Sales Hiring 298

Sales Hiring Outsourcing Services Technical Review Scale 298

SaaStr

JULY 11, 2024

If it’s 40% small, 40% medium, and 20% large, you can project out what that might look like at $10M or $100M unless the market or you change it. If you have no medium or large customers, you’d probably do better to stay at the bottom of the market for now. Shopify stayed at the bottom of the market well past IPO.

Sales Hiring 277

Sales Hiring Scale Marketing Interviewing 277

Tom Tunguz

SEPTEMBER 19, 2024

A mantra circulating in Silicon Valley has echoed that the tepid exit markets will revive as a result of a laxer monetary policy. The Fed cut rates by 50 basis points this week. The last ten years’ data suggest the relationship is real & non-linear.

Marketing 229

Marketing Acquisition Startup Software 229

SaaStr

DECEMBER 21, 2024

Updated) The post Dear SaaStr: When Does It Make Sense to Price Low in the Market? A related post here: The 3 Types of Day 1 Pricing: Low End of Normal. And Anchor High. appeared first on SaaStr.

130

130

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Jason asks.

Sales Hiring 308

Sales Hiring Scale AI Search AI 308

TechEmpower SaaS

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 443

Generative AI AI CTO Hire Sales Recruiting 443

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” They needed to move quickly.

Sales Hiring 308

Sales Hiring Scale Technical Review Leadership 308

SaaStr

OCTOBER 4, 2024

It was a big milestone for the company and the markets as it had everything you want in a company going public: 39% annual revenue growth, 16% free cash margins, and 117% NRR. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. More on that here.

Revenue 312

Revenue Scale Underperforming Technical Team Sales Hiring 312

SaaStr

OCTOBER 1, 2024

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. About four years later, she joined Attentive as CMO, a late-stage startup in the SMS marketing space. 2: A Mid-Market Example Those percentages shift a little.

Enterprise 287

Enterprise Communication Sales Marketing 287

SaaStr

OCTOBER 1, 2024

If you have $2m to spend this year on marketing and growth, then that’s all you have. 20m ARR … and then start to cut back certain marketing initiatives, certain sales initiatives, campaigns, even markets because the CAC is hire than average. That’s the discipline you need to put on marketing, outbound, and sales.

Scale 298

Scale Sales Hiring Market Segmentation Scaling 298

SaaStr

MAY 25, 2024

It was founded by three developers who owned a consulting firm previously, helping startups come to market. As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly. Lesson #2: Create Credible Technical Content Cloudinary didn’t have a marketing organization.

Scale 314

Scale Sales Hiring SaaS Payments Development 314

SaaStr

JULY 25, 2024

Sometimes, you think you have product market fit and try to scale up sales and marketing just to find out you don’t have it. Lead your marketing with the problems you’re solving. Many folks here spend a lot of time thinking about marketing spend. Other times, you might have to let people go.

Scale 298

Scale SMB SaaS Sales Hiring 298

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. As a manager, you have to do things differently.

Sales Recruiting 295

Sales Recruiting AI Search B2B Sales Hiring 295

SaaStr

AUGUST 2, 2024

If we go back a few years, when PLG was launched in the market, everyone went wild. You get traction in the market and raise a round to build a marketing and sales team. So, you double down on hiring expensive salespeople and a marketing team. No wonder it was so attractive. You build a great product that end users love.

Scale 285

Scale Sales Hiring Sales B2C 285

SaaStr

JULY 1, 2024

Once you do, invest and go hard after this market and grow the sales team to serve that upmarket customer. #3: Get product and product marketing involved in those calls early on because you will need to evolve the product quickly to serve upmarket customers, which takes a while. Pricing is a big one. It’ll also likely be wrong.

Sales Hiring 303

Sales Hiring Scale SMB compliance 303

SaaStr

OCTOBER 14, 2024

Sometimes, the market just isn’t big enough for Product #1 alone to get you to $100m+ ARR growing at a decent clip. Your customer acquisition costs need to be low — in all segments of the market. Yes, as you scale you do need to maintain efficiency in sales and marketing. You can get a new marketing initiative going this week.

Scale 294

Scale Social Media SaaS Acquisition 294

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. One with a market at least as large as the first product. HubSpot again is a great example.

Scale 341

Scale Scaling B2B Enterprise 341

SaaStr

MAY 8, 2024

Therefore, sales and marketing practices made no sense in 2020. For folks on social who complain about how hard the market is, most of them aren’t hireable. How Does That Impact Sales and Marketing? If you have a good sales and marketing team, they will respond. Marketing’s job is to accelerate the top of the funnel.

Metrics 271

Metrics Scale Sales Hiring SaaS 271