SaaStr

MARCH 16, 2022

Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. tip their toes in new growth strategies.

New CTO 246

New CTO CTO Scale Innovation 246

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

TechEmpower SaaS

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 443

Generative AI CTO Hire AI Sales Recruiting 443

SaaStr

JANUARY 4, 2022

Braze was early to taking a next-generation approach to marketing automation software, focused on being mobile and messaging first. Today, they are at $260m in ARR growing a stunning 63% with a $7 Billion market cap. Dramatically accelerating its new customer count at scale. 5 Interesting Learnings: 1. And it has been.

New CTO 69

New CTO CTO Software Review B2B 69

TechEmpower SaaS

JULY 31, 2023

Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. cto , infotech , innovation , product , project , saas

Metrics 390

Metrics Startup Scale New CTO 390

SaaStr

JULY 31, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 8 Signs a New VP Won’t Work Out. An updated classic SaaStr guide on how to know if that new VP you worked so hard to find, recruit and get on board … is really going to make it. And 3 Things Not to Worry So Much About.

New CTO 305

New CTO CTO SMB Venture Capital 305

SaaStr

DECEMBER 16, 2023

We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there.

Part-Time VPE 300

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 300

TechEmpower SaaS

JULY 24, 2023

The conversations are interesting and varied because they’re about new, exciting, different things. Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. How will you be taking this to market?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

MAY 20, 2020

He joined StubHub as CTO, but didn’t get nearly as much equity as the other CTO — because he “wasn’t committed enough.” Markets will change. You can’t build a whole new product, but you can tweak what you have. He learned paper millions can go to zero ??. Times will change.

CTO Hire 355

CTO Hire New CTO CTO Airlines 355

TechEmpower SaaS

NOVEMBER 13, 2023

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. And if this description doesn’t resonate with Mark, he can ask for a new one, while providing feedback. cto , infotech , innovation , product , project , saas

Generative AI 443

Generative AI Artificial Intelligence AI New CTO 443

SaaStr

MAY 16, 2021

But what they don’t have is a good enough founding team: Sometimes, if the prospective founder isn’t super technical, then the CTO/VPE isn’t really great. They’ve got a rent-a-CTO. Or sometimes they are great, but the team members are just not great enough for their new C-level roles (CEO, CTO, CMO, CSO, CBO, C?O).

Part-Time VPE 263

Part-Time VPE CTO Hire New CTO CTO 263

SaaStr

SEPTEMBER 12, 2021

. “Mastermind Masterclass: The SaaS Org Chart by Series with David Sacks” David Sacks, founder of Craft Ventures and Yammer, and ex-COO, leads us on a new Mastermind class on opening day. #2.

Scale 305

Scale New CTO CTO B2C 305

TechEmpower SaaS

AUGUST 21, 2023

Common Signs You Need a Technical Review We’ve already mentioned the most common signs that you might need a technical review: Slow or late delivery: “I’ve authorized two new developers, and we’re still behind.” Are you preparing to expand, take your business in a new direction, or take on new partners? And what causes that?

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

SaaStr

JULY 29, 2020

Juggling People, Processes & Priorities: CTO Leadership Lessons from the Front Lines. Practical Advice in Marketing to. Tarik Faouzi. Rose Nuñez. Channel Management. IBM. [link]. 9:00 – 9:50AM. Marianna Tessel. Intuit. [link] . 9:00 – 9:20AM. Catherine Wong. VP Customer Success & WW Support. Bernadette Nixon.

Technical Cofounder 289

Technical Cofounder Enterprise New CTO CTO 289

SaaStr

JUNE 6, 2021

There’s so much incredible new content on the SaaStr YouTube Channel and podcast — check it all out here ! And with 20+ sessions from the recent SaaStr Enterprise to dig into alone, as well as an incredible new session with the CEO of Klaviyo. OK — now on to The Top 10. The 10 most watched videos of the week.

New CTO 261

New CTO CTO Cloud Enterprise 261

SaaStr

OCTOBER 29, 2021

Some leaders like Slack have seen the same, but most Cloud leaders at scale with high NRR end up getting more and more of their revenue from their existing base, not new customers. 245 employees in Sales & Marketing — vs. 101 in Engineering / R&D. CEO Spencer Skates owns 8.5%, CTO Curtis Liu 8.0%. This is rare.

Scale 312

Scale CTO Hire New CTO CTO 312

SaaStr

FEBRUARY 15, 2021

They get CTO training. Unless you have a VP of Marketing or someone else making a core, approved customer deck — you have to make it for them. These webinars will also be great training for the new folks. Get rid of non-standard discounting and other dramas that will confuse new reps. They get CEO training.

Scale 348

Scale CTO Hire Sales Hiring New CTO 348

SaaStr

FEBRUARY 7, 2023

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner.

VP of Engineering 298

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 298

SaaStr

MAY 10, 2023

And second, it’s similar to the apps many of us build, sell, and market ourselves. Combining Strong Growth With A New Level of Efficiency. We did a deep dive here with CTO Dharmesh Shah a little while back: And a few other interesting learnings: #6. We all at least sort of know HubSpot.

Scale 325

Scale SMB Headcount New CTO 325

SaaStr

JANUARY 16, 2023

They need to act fast and take first-mover advantage to compete in the dynamic market. Over 80 new startups emerge daily, and a team who can add perspective to a cloud of ideas, and be proficient at planning, organizing, directing, and taking countermeasures for any mistakes stands out. Build an irreplaceable team .

Scale 263

Scale CTO Hire Cloud Scaling 263

SaaStr

DECEMBER 4, 2020

Not launching 3 Truly Game-Changing Features doesn’t mean you didn’t ship any new code or features. That opens up entirely new segments of the market. Of course you did. A Truly Game-Changing Feature is something: That makes your customers’ and prospects’ jaws drop. That materially increases close rates.

New CTO 271

New CTO CTO Engineering Investment 271

Intercom, Inc.

JANUARY 31, 2023

Suddenly it seemed that generative AI might transform industries from education to marketing. ☞ Click here to join the beta waitlist for our AI features or receive AI news from Intercom. Robin Salimans, CTO at Luna “I say this about every new Intercom feature, but this time, I’m telling the truth – this could be my favorite!

AI 188

AI Artificial Intelligence New CTO ChatGPT 188

Tom Tunguz

OCTOBER 28, 2024

On Monday, at TC Disrupt Colin Zima CEO of Omni , Jordan Tigani CEO of Motherduck , Daniel Svnova CEO of Superlinked & Toby Mao CTO of Tobiko Data who are leading the evolution of the Post Modern Data Stack discussed the trends they are seeing. Customers are excited about new architectures that significantly reduce cost.

Trends 243

Trends Data New CTO CTO 243

SaaStr

MAY 3, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Courtney Pallotta, VP of Marketing @ ChaosSearch. Sarah Din, VP of Marketing @ Builder.io. Alberto Cantor, Senior Director of Demand Generation & Corporate Marketing @ ArisGlobal. Elias Torres, CTO @ Drift. Farrah B, VP Business Operations @ Cribl.

New CTO 267

New CTO Scale CTO AWS 267

SaaStr

JANUARY 22, 2021

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Every year, millions of new products are created and launched. The return on marketing investment is much faster.

Scale 290

Scale New CTO CTO Acquisition 290

SaaStr

JUNE 18, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Courtney Pallotta, VP of Marketing @ ChaosSearch. Sarah Din, VP of Marketing @ Builder.io. Alberto Cantor, Senior Director of Demand Generation & Corporate Marketing @ ArisGlobal. Elias Torres, CTO @ Drift. Farrah B, VP Business Operations @ Cribl.

CTO 285

CTO Scale New CTO AWS 285

SaaStr

SEPTEMBER 17, 2020

The market is estimated at about $22 billion. million shares at $44 each and they spiked about 47% — putting the market cap at $6.6 If the PLG strategy is implemented well with a quick time to value, the cost of acquiring new customers and upselling the customers provides for a very efficient business model.”.

New CTO 287

New CTO CTO Benchmarks Consulting 287

SaaStr

MARCH 7, 2021

You can do the drip marketing campaigns if you have to. That’s not good enough, especially in competitive markets. 5/ Moving from CTO-led -> VPE-led dev team. This is pretty well understood today, but was fairly new to me. Field vs. mid-market vs SMB early. Yes, you can manage the sales team yourself.

Part-Time VPE 299

Part-Time VPE Sales Recruiting Sales Hiring Scale 299

SaaStr

JULY 13, 2023

Q: Where Should SDRs Report — Marketing or Sales? It’s too much to learn on the fly for most new VPs of Sales. On the flip side, marketers, whether you call them SDRs or BDRs, are more of a demand-gen marketer and may have their own team. Amazing outbound works for sales and marketing and funds.

CTO Hire 242

CTO Hire Sales Recruiting Sales Hiring Scale 242

SaaStr

JUNE 18, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: About 70% of SaaS Public Companies Are New Versions of Existing Categories of Software (Updated) Growth Slowed Down About 33% On Average For Everyone in Q1 The Top 20 SaaStr Tips to Getting a SaaS Start-Up Going When Should You Add a Second Product?

CTO Hire 246

CTO Hire New CTO CTO Startup 246

SaaStr

MAY 3, 2021

A new edition, new services, an outbound sales team, an account management / upsell team. Something new to boost your ACV and TCV. Double your pricing for new customer, on the largest deals. The VPS gives his CEO a customer visit quota: You shouldn’t be the VP of Marketing Anymore. Add a layer.

Part-Time VPE 290

Part-Time VPE Sales Hiring Sales Recruiting Outsourcing Services 290

SaaStr

JANUARY 12, 2022

. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. We all know this, but we forget about it, especially when the Hot New Deal and the sales team’s wants and needs consumes all of management’s resources. ” — Ankit Sindhi, Founder, Spurt.

CTO Hire 328

CTO Hire Sales Hiring New CTO CTO 328

SaaStr

MAY 19, 2023

Another month of progress, another set of new customers, etc. But the markets are so tight today in venture. Share up front why your first CTO left. Give VCs enough time to see another card. The simplest way to do this is if this month is going to be strong, send the VCs a prompt update on the last day of the month.

New CTO 306

New CTO CTO Banking Cloud 306

SaaStr

JULY 5, 2024

Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #2: A VP of Marketing Who Can’t Do Demand Generation This is another founder GTM mistake that’s been around for a while. In the old days, the wrong VP of Marketing hire was someone who would get blue pens with your logo on them.

CTO Hire 211

CTO Hire Sales Hiring New CTO Venture Capital 211

SaaStr

NOVEMBER 29, 2020

But I forced us to hire him, over my CTO’s strong objection and my VPE’s grudging acknowledgment we had no choice. A senior marketing manager that offended everyone culturally. You have to try new things. Bob is a great VP of Marketing or Sales at Box or Salesforce or Netsuite or wherever.

Part-Time VPE 290

Part-Time VPE Sales Hiring CTO Hire Scale 290

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 182

New CTO Sales Hiring B2C CTO Hire 182

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) What’s your pulse check on the venture markets right now, today?

Management 278

Management CTO Hire New CTO CTO 278