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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. This creates a much harder capital markets environment. Why is the mid-market harder?

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HubSpot Co-Founder and Chairman Brian Halligan on SaaS Markets, Board Meetings, and AI’s Impact

SaaStr

” The SaaS Market Has Turned a Corner According to Brian, who sees the market through multiple lenses as HubSpot’s Chairman and through his role at Sequoia Growth and Propeller VC, the SaaS downturn that dominated 2022-2023 ended recently. “It felt like we came out of the recession in Q3 of 2024,” Brian noted.

AI 290
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Dear SaaStr: What Are Some Startup Costs That You Didn’t Anticipate?

SaaStr

Dear SaaStr: What Are Some Startup Costs That You Didn’t Anticipate? At least some of the early employees work for “low market”, if that. And they realize they have to pay market now. You have to pay market — once you can. Dramatically. Founders barely pay themselves much, if anything. You have to.

Startup 279
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Dear SaaStr: How Do You Evaluate Startups for Seed Investments?

SaaStr

Dear SaaStr: How Do You Evaluate Startups for Seed Investments? Are they committed to this market and journey for a decade or more? The post Dear SaaStr: How Do You Evaluate Startups for Seed Investments? Here are our criteria for SaaStrFund.com : Are both the CEO and CTO insanely good? Better than I was as a founder?

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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. In this webinar, you'll learn how to: Bridge the gap between product-market fit and go-to-market fit.

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Dear SaaStr: If a Startup at $1.5M ARR is Hiring a COO, How Much Equity Should They Get?

SaaStr

Dear SaaStr: If a startup is at $1.5M You should find, hire, and manage the VPs of Sales, Marketing, Customer Success, Product and Engineering and even Finance yourself. You should find, hire, and manage the VPs of Sales, Marketing, Customer Success, Product and Engineering and even Finance yourself. I think $1.5m A bit earlier.

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Dear SaaStr: What Is The Shortest Time It Took for a Startup to Go From Launch to IPO?

SaaStr

It shipped Lotus 1-2-3 in January ’83 and sold $50m in software in its first year on the market — that must be $100m+ in today’s $$$. Anyhow, even after in the end, “losing” this initial market to Microsoft … Microsoft / Bill Gates still bought the company for $3.5 to Wikipedia. billion in ’95.

Startup 264
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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. At least 3,000 start-ups receive seed investment each year.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

It emphasizes the importance of transparent pricing, flexible contracts, and robust go-to-market strategies. Whether you're an established firm or a startup, these insights will help you make informed decisions, ensuring your payment strategy is not only profitable but also in sync with your long-term goals.