Incredo
NOVEMBER 13, 2019
Marketing is approached differently in each industry. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. It starts with the idea of marketing a concept.
Frontegg
JUNE 1, 2021
You should keep the logs for as long as you would want quick access to them for matters of traceability. Personas & Use Cases — Developers, for traceability. I further agree that Frontegg may contact me with marketing communications. Retention — Medium. Learn first hand how easy it is to get your SaaS enterprise ready.
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Teamgate
JANUARY 16, 2020
The influence of social media marketing continues to spread. You can see, how much the landscape of social media marketing has changed over the past decade: Image credit: Statista. Just as with a marketing campaign, knowing your audience will help you develop a more elaborate strategy to increase sales. Substantially. .
CloudGeometry
MARCH 22, 2022
It’s hard to overstate how useful this data can be in the rear view mirror, particularly to operations teams tackling continuous optimization in the face of changing behaviors, system capabilities, market demands, new releases, and on and on. The speed of SaaS development and SaaS market competition suggest that you resist that temptation.
CloudGeometry
APRIL 25, 2022
You likely made time-to-market trade-offs to speed up your roadmap. Think about iconic logos for reference customers, certification to IT industry standards like HIPAA or SOC2, even an improved exit valuation. Still, it also means a lot more scrutiny on how your product works. Here are seven things enterprise SaaS customers look for. #1
Sales Hacker
SEPTEMBER 9, 2020
Last week our very own Kevin Yip, Co-founder and COO at Blueboard , had a roundtable discussion with Graham Miller, Global Head of Sales Competitions at Qualtrics, Brandon Bussey, Senior Director of Revenue Operations at Lucid, and Greg McBeth, Strategy & Go-To-Market Advisor at G2M. . Sales Incentives Should Be Marketable.
ProfitWell
DECEMBER 6, 2019
Letting your product lead means companies must reconfigure their marketing, sales, and service strategies to keep up with consumer demands. Product-led growth is a strategy that uses product value to pursue growth and expansion in a market. First, Dropbox developed a simple, usable product meeting market demand.
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