Kellblog

AUGUST 31, 2022

To adapt Julius Caesar’s famous opening line of the Gallic Wars : marketing as a whole is divided in three parts. Product marketing (prodmkt), responsible in a word, for the message and how well it resonates with customers in the market [1]. Whether this team should report into sales or marketing is a separate debate.

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Underperforming Technical Team Sales Hiring Marketing Startup 145

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

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Underperforming Technical Team Strategy Marketing Customer Lifetime Value 92

SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Anyone who says the developer market is not strong is behind the times.

Outsourced Development 174

Outsourced Development Underperforming Technical Team Development Part-Time VPE 174

User Pilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

Market Research 72

Market Research Marketing Strategy Underperforming Technical Team 72

User Pilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. Why do you need feature ideation in your product development process?

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Underperforming Technical Team Scale User Experience Interviewing 87

SaaStr

OCTOBER 18, 2024

On the topic of building SaaS companies, Henry kicks off the conversation with: “I think a lot of bootstrapped founders who are less capital infused have to actually be great at developing their people. “The best hack,” Jason adds, “is not recruiting one management team. It’s recruiting five or six.”

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Sales Recruiting Sales Hiring Scale AI 234

Practical Advice on SaaS marketing

MAY 4, 2018

Everybody’s got a story about bad customers. But if you’re a software-as-a-service (SaaS) company, bad customers can be much worse than that. No way to recover your costs For one thing, these bad customers are likely to cost you money, not make you money. These customers can be infuriating, frustrating, and just plain rude.

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Underperforming Technical Team SaaS Business Acquisition 122

User Pilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. Customer-led marketing puts your customers’ needs and preferences at the center of all marketing efforts.

Marketing 92

Marketing Underperforming Technical Team Education Interviewing 92

SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 264

Scale Sales Hiring Venture Capital Marketing 264

Incredo

MARCH 20, 2020

The Incredo team switched to a fully remote working system in September 2019. At the beginning it was a bit hard to track the progress of tasks and communicate with team members effectively. Since you started working from home, your whole team already saves around 1 hour of their day.

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Underperforming Technical Team Outsourced Development Systems Review Software Review 227

Hull

MARCH 2, 2020

A 2019 study by Forrester and Marketing Evolution found that 21% of marketing budgets were wasted as a result of bad data. Managing bad data is an inevitable challenge for all teams and organizations, regardless of their size or stage. Common Examples of Bad Data. Hello, [Null]! mary vs.

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Underperforming Technical Team B2B Data Strategy 59

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

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Underperforming Technical Team Marketing Market Research Outsourced Development 86

SaaStr

JULY 10, 2021

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

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Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 255

SaaStr

AUGUST 1, 2022

The developed world revolves around e-commerce. In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Becoming market leaders. Embed innovation into your team’s DNA. Global approach.

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Underperforming Technical Team Marketing Innovation Investment 201

InsightSquared

FEBRUARY 1, 2019

Running the sales development team at InsightSquared has afforded me the opportunity to create such an environment and keep our team motivated by exposing a clear path to improvement. Last week, I talked about how to use data to run your sales development team and drive results during a live webinar.

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Underperforming Technical Team Development Data Sales 92

SaaStr

JULY 20, 2021

The session that I’m talking about is basically about the board dynamic and about how to survive this valley of death and bring not just yourself and your team but your extended team, including your board, across that until you cross the $1 million mark, and then the $10 million mark and keep going beyond. There we go.

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Underperforming Technical Team Sales Hiring AWS Business Model 237

User Pilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Extract feature development insights. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps.

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Underperforming Technical Team Software Review User Experience Retention 82

SaaStr

JUNE 29, 2021

Learn how you can leverage the science of trends and better understand market behavior. Announcer: Up today, the secrets of market timing, how to develop the right idea at the right time with Allen Gannett, author of The Creative Curve. It could be a hit marketing tactic among SaaS marketers, right? Or are they?

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Underperforming Technical Team Development Marketing Trends 198

SaaStr

OCTOBER 4, 2024

It was a big milestone for the company and the markets as it had everything you want in a company going public: 39% annual revenue growth, 16% free cash margins, and 117% NRR. They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. More on that here.

Revenue 262

Revenue Scale Underperforming Technical Team Sales Hiring 262

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. The Benefits of Working With a Digital Marketing Agency.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Underperforming Technical Team Strategy Development Payment Methods 145

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively? CEOs love models.

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Sales Hiring Underperforming Technical Team Marketing Market Research 220

Baremetrics

NOVEMBER 18, 2021

Unfortunately, things only get more difficult when it comes to running the whole business as a Shopify app developer. This article will cover 10 business tips for improving your Shopify app’s development, marketing, and sales. 10 business tips for Shopify app developers 1. The Shopify QA team are your friends 6.

Payment Solutions 98

Payment Solutions Underperforming Technical Team Outsourced Development Development 98

SaaStr

MARCH 30, 2024

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Micromanaging Your First (and Second) Management Team. The “I Give Up” VP Hire.

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Scaling Revenue Underperforming Technical Team Market Segmentation 268

SaaStr

JANUARY 18, 2023

To achieve this level of success, startups need a combination of strong financial performance, innovative products or services, and a favorable market environment. Lesson 1: Everything is about your team. Every startup needs strong team dynamics to pull through tough times. Don’t be scared to explore new markets.

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Scale Underperforming Technical Team Scaling Interviewing 200

Sales Hacker

JULY 15, 2020

But we can share some of the habits the best salespeople in the business have developed to guide them to success. So strap in, and get ready for the 17 sales habits you need to develop to crush it in Sales. That’s why developing good habits is so important. Function as an individual and as part of a team. Avoid bad leads.

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Underperforming Technical Team Development Sales Technical Review 113

ChurnZero

OCTOBER 25, 2024

There are so many questions to answer when considering how to scale a customer success team. What about team leads? When do I split my one team into two teams? How do I split one team into two? And I know you want to scale your customer success team in the right way. I know it’s a lot of pressure.

Scale 52

Scale Underperforming Technical Team Customer Success Scaling 52

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Product Marketing 89

Product Marketing Strategy Marketing Underperforming Technical Team 89

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

Product Marketing 77

Product Marketing Interviewing Management Scale 77

Valuize Consulting

OCTOBER 23, 2024

The Imperative of a Customer Lifecycle Strategy Today’s customers operate in complex technical and business environments, as does your product portfolio and go-to-market strategy. This would result in decreased revenue and increased marketing costs to counteract the negative sentiment.

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Underperforming Technical Team Scale Technical Review Customer Lifetime Value 52

OpenView Labs

MAY 12, 2020

Those are some pretty great results for a small team—only about 50 people in the whole company—that needs to navigate the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments. Small businesses or teams who adopt it self-service.

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Underperforming Technical Team Marketing Scale B2C 98

SaaStr

SEPTEMBER 24, 2020

You know how everyone says you'll never look and wish you'd kept a bad VP as long as you did? Because to scale, you are going to need to add a true management team, and then a second one, and then layers of management. The fewer weak hires they continue to make. The less they slow down feature development.

Sales Hiring 210

Sales Hiring Part-Time VPE Scale Underperforming Technical Team 210

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

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Underperforming Technical Team Marketing Sales Finance 97

Sales Hacker

MARCH 30, 2023

Related: The Ins & Outs of Variable Pay Compensation Structure for Sales Teams 2. Company B doesn’t overly penalize you if you perform poorly — they will continue to pay you some level of variable despite poor performance. Spoiler: All of these are bad signs.) Scenario 1: You underperform by 20%.

Compensation 75

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 75

SaaStr

OCTOBER 21, 2020

Having a functioning product team will make that balance just a tad easier. . Sometimes as business owners and teams we make assumptions. A huge problem most teams face is homogeny. You want to use your internal network to create products that work for each market. . It’s easy to forget that you aren’t the customer.

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Underperforming Technical Team Interviewing Branding Investment 208

FastSpring

JUNE 11, 2024

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? And for those watching and listening, Adam is a digital marketing and affiliate marketing veteran.

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Sales Recruiting Software Review Payment Solutions SaaS Payments 113

Kellblog

JULY 11, 2020

Good Strategy, Bad Strategy by UCLA Anderson professor Richard Rumelt is by far my favorite book on strategy. ” Failure to face the challenge. “Bad strategy fails to recognize of define the challenge. ” His dismemberment of bad strategy is so surgical and so deft that it alone is worth the price of the book.

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Underperforming Technical Team Systems Review Strategy Software Review 109