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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. Let us worry about global payments and taxes.

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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis. Some may use cloud platforms for online solutions.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. MRR, obviously. This wasn’t the case.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. But don’t worry, we’ve created an ecommerce glossary that includes all the terms and concepts you need to know to have a successful digital business. Affiliate links.

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5 Steps to Minimize Risk in Your Affiliate Program

FastSpring

Once affiliates join your program, it is important to learn what suspicious activity looks like and keep an eye out for metrics that are questionable. The cost of fraud is two-fold, there is obviously the return of a sale and the associated fees in your online store, but there is also the commission owed to an affiliate.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Neil Patel

One such method is an influencer promotion campaign. For smaller e-commerce stores or those with limited budgets, this can be more hassle than it’s worth. Currently, there are more than 7 million online retailers. That’s a lot of other stores for users to choose from. So what’s the answer?

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The ultimate customer support tech stack for 2022

Intercom, Inc.

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Here’s an example of key goals and metrics to consider.