SaaStr

NOVEMBER 25, 2022

Atlassian’s Chief Revenue Officer, Cameron Deatsch, walks us through how Atlassian grew over the course of 20 years and became one of the most successful startups today. They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business.

Scale 261

Scale Scaling Marketplace as a Service Entrepreneurship 261

FastSpring

JANUARY 23, 2025

Podcast Full Interview: Audio Listen online or find it on more podcast services. Podcast Full Interview: Video Transcript Jesse Paliotto (00:04) Hello, everyone, and welcome to Growth Stage podcast, where we discuss how digital product companies grow revenue, build meaningful products and increase the value of their business.

Scale 118

Scale Entrepreneurship Scaling Underperforming Technical Team 118

SaaStr

MARCH 17, 2020

Pendo for Startups” gives companies access to the product usage data that today’s investors consider alongside business metrics as they vet deals, as well as sentiment and guidance tools to improve product usage and adoption. Predictable Revenue. Learn more about Predictable Revenue at their site. SaaSOptics .

Sales Hiring 233

Sales Hiring Scale Payment Features Marketplace as a Service 233

OPEXEngine

MAY 18, 2021

In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS Metric #1 – Annual Recurring Revenue (ARR).

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaStock

FEBRUARY 14, 2019

Aaron Ross, Co-CEO, Predictable Revenue. He dropped out of Stanford Graduate School of Business and then co-founded LeaseExchange, an online marketplace for equipment leasing. Today he is the man behind Predictable Revenue, the “Outbound Success Company.” Talk: Scaling & Exiting: Dreams, Designs & Dramas.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Clouded Judgement

JANUARY 26, 2024

Net new ARR is something I track very closely for all of the private companies I work with, and it’s also an important metric to look at in public companies. Many public software companies don’t report ARR, so I’ll take the quarterly subscription revenue and multiply it by 4 to approximate ARR. Top 5 Median: 17.7x

Cloud 167

Cloud Marketplace as a Service AI Payment Features 167

Intercom, Inc.

JUNE 8, 2021

It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Another survey reveals that 84% of businesses report an uplift in revenue as one of the primary benefits of improving their customer experience. That time is over. Re-evaluate how you measure support success.

Technical Review 222

Technical Review Underperforming Technical Team Customer Support Marketplace as a Service 222

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. After all, the holidays are a key time for you to boost your revenue and grow your business before the year’s out, so it’s crucial you take advantage of the opportunity. Offer a New Seasonal Service. Absolutely.

Marketplace as a Service 118

Marketplace as a Service Social Media Business Underperforming Technical Team 118

Hitenism

DECEMBER 26, 2016

Getting your SaaS business to $1-2 million in yearly revenue is now easy, but it’s harder than ever to get beyond $10 million in ARR. In five and a half years they’ve grown to over $10 million in annualized recurring revenue (ARR). Christoph Janz , That’s a Nice Little $1-2M SaaS Company You Have Here.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. Over time, Instacart planned to build out an advertising revenue stream with CPG companies, offering them effective performance marketing with a primed, high-intent audience. billion to $20.7

Marketplace as a Service 140

Marketplace as a Service Underperforming Technical Team Scale Construction 140

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Software Platform Consulting

MAY 6, 2019

There are many great articles about SaaS metrics on the web (e.g., There are also great resources for metrics specific to marketplaces (see here ). Enterprise versions of Upwork or other labor marketplaces. SaaS Metrics Unique to Enterprise-Driven B2B Networks. Buyer-Supplier Revenue Mix. Modified LTV/CAC.

Payments 60

Payments Enterprise SaaS Payments Metrics 60

Tom Tunguz

JANUARY 14, 2016

The greater competition among investors increases valuations relative to revenue pricing valuations further into the future. Imagine regional taxi services, 4 in the US, each with a different app, different labor pools, different terms. The aggregate value of those four services would be a tiny fraction of an Uber’s valuation.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

SaaStr

JULY 11, 2019

It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. Back in those days, I was really inspired by the eBay model of a marketplace where it was a bidding auction approach. We looked at the numbers. It was healthy.

Scale 154

Scale Marketplace as a Service Sales Recruiting Scaling 154

User Pilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? What other SaaS companies use the North Star Metric and how can you find yours? In this article, I'll go over what the North Star is, why this metric matters, and how to find yours.

B2C 98

B2C Metrics B2B Retention 98

Intercom, Inc.

NOVEMBER 14, 2019

That’s exactly how Yelp approached its growth journey, under the leadership of Senior Vice President and General Manager of Local Revenue Kayti Sullivan. Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” And lost revenue needs to be its own team.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Stax

APRIL 3, 2025

Its the third-party service that serves as the link between the payment gateway, acquiring bank, and issuing bank or card network. That said, lets dive into the different types of eCommerce payment solutions: Hosted payment gateways Hosted payment gateways are provided by a payment service provider (PSP).

Payment Methods 88

Payment Methods Merchant Services Payment Solutions Payment Services 88

Intercom, Inc.

NOVEMBER 7, 2018

When adding new tools to the stack, systems teams consider how tools will interact with one another, but ignore the more fundamental question: can this tool propel the business to the next stage of growth and open a gateway to more revenue? A suite of tools that creates new business growth. Accelerate speed to lead.

Technical Review 161

Technical Review Marketplace as a Service Systems Review Customer Success 161

SaaStr

NOVEMBER 6, 2019

According to Harvard Business Review , companies that were instrumental in creating their categories accounted for 53 percent of incremental revenue growth and 74 percent of incremental market capitalization growth. How do I prove the value of CATEGORY X on revenue? Not Everyone Will Get It Right Away.

Scale 136

Scale Sales Recruiting Marketplace as a Service Forecasting 136

Intercom, Inc.

MAY 10, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Switching to a different service is something that takes a lot of effort. I saw both sides of the marketplace, which was a lot of fun. Adam Risman: Andrew, welcome to Inside Intercom. of their coworkers.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. The health and fitness industry is worth over $96 billion dollars.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. Micro Acquire is a marketplace that connects startups to buyers. The marketplace is designed to cut down on the time you need to sell your business and find startups to invest in. Micro Acquire.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

SaaStr

JULY 22, 2019

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. We thought it would have a business opportunity of around about $100 million in revenue. When we started out, we built the company purely as a SaaS company. It’s a flywheel.

Scale 234

Scale Scaling Sales Hiring Underperforming Technical Team 234

Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 171

Payments Merchant Services Payment Solutions Payment Services 171

User Pilot

NOVEMBER 20, 2023

The data that HubSpot collects usually centers around marketing campaigns and revenue growth. HubSpot analytics focuses on collecting data on contacts, customers, deals, and revenue, while Google Analytics primarily tracks site traffic metrics like sessions or page views. Source: HubSpot.

Software Review 105

Software Review Marketplace as a Service Metrics Pricing 105

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. You can create whatever combined word you’d like for that to be the case.

Payments 129

Payments Scale Scaling Revenue 129

Neil Patel

MAY 20, 2021

The addition of shopping features such as Facebook Marketplace can also be leveraged by businesses to improve online conversions. However, the right tactics and execution can help you create a Facebook Business Page that drives new revenue for your business. Here are a few metrics you can track with Facebook Insights.

Business 145

Business Social Media Marketplace as a Service Advertising 145

Casey Accidental

FEBRUARY 20, 2018

My role as an advisor to Greylock’s portfolio companies allows me to work with many different types of businesses: consumer social, marketplaces, SaaS, etc. I’ve come to realize this saying describes an optimal strategy for a lot more than just an ad-supported revenue model. Align Revenue To The Value You Create.

Payments 70

Payments Revenue VP of Engineering Payment Methods 70

CloudGeometry

MARCH 22, 2022

The recurring revenue user model of SaaS demands deep and broad attention at every step, as it empowers you to provide continued feedback on what you are selling them. SaaS business metrics are not hard to find ; we won’t analyze them in-depth here. As it turns out, SaaS operational platform metrics are also abundant.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

User Pilot

MAY 21, 2024

Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe.

Churn 52

Churn Retention Software Review Metrics 52

Neil Patel

DECEMBER 4, 2020

How do you stand out in such a highly-competitive marketplace? Basically, they’ll help you develop and implement marketing strategies to drive sales and revenue. Measuring the ROI of Amazon Marketing Consulting Services. The ultimate measure for any marketing service is how much demand and sales it drives. Total revenue.

Consulting 112

Consulting Outsourcing Services Marketing Underperforming Technical Team 112

SaaStr

SEPTEMBER 3, 2019

You could be missing all of your metrics, but you know, you’re not the Twitter guys. All of the cool ideas that you had, you would get really clear feedback about what was going on, but if it was a good idea, it would really move the needle in revenue and volume. Uber is a classic marketplace company. What am I missing?”

Acquisition 171

Acquisition Software Review Payment Methods Marketplace as a Service 171

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis.

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

Stax

JUNE 20, 2024

An ISV partner is a software vendor that partners with an ISV and provides additional services or technology. However, the significance of selecting the right ISV partner program for cloud services or SaaS companies can’t be overstated. Participating in ISV partner programs offers several advantages.

SaaS Payments 88

SaaS Payments Payment Services Payments Stax 88

How To Buy Saas

FEBRUARY 25, 2025

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. In fact, 92% of businesses say CRM software is crucial to achieving their revenue goals. Its early vision was to end software as we knew it instead delivering enterprise applications via the internet.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Intercom, Inc.

MAY 13, 2021

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. “I joined Slack at a revenue stage of 50 million ARR. “Why do you have playbooks?

Scale 177

Scale Customer Success Sales Hiring Strategy 177