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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. One of the most interesting examples is Microsoft’s Office 365 SMB business. It’s the most successful SMB SaaS acquisition channel ever built. by Thomas Hansen.

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29 Latin American SaaS Superstars

SaaStock

Since its launch in 2015, it has attracted more than 4,500 retailers who use it as their central marketplace. Omie main goal is to bridge the efficiency gap in Brazilian SMB, helping customers to be more prosperous. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . Superlógica.

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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

This shift presents opportunities for innovative companies to leverage changes for growth. However, companies must look beyond basic payment integration to evolve into platforms offering comprehensive services. That could be brand, that could be how the SMB interacts with the consumer.

Payments 130
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The Best SaaS Articles of 2016 From Around the Web

Hitenism

This slide deck comes from Brian’s brilliant SaaSFest 2016 presentation. HubSpot’s CEO shares why he thinks there’s only one large SaaS company that focuses on small and medium-sized business (SMBs). SMB-focused companies often find growth by going upmarket. Brian Halligan , Why Aren’t There More Intuits?

Scale 152
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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

I was an account executive covering financial services vertical and covering in New York. Adnan Chaudhry: We’re doing sales leadership, all hands calls with customer service and support and sales every single week. It’s the SMB space. And so, I remember being in New York and the whole market was melting down.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. Of course, we always excelled in SMB at Slack as well.

Scale 177
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?

Scale 188