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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. As such, they can face less competition because of the high barrier of entry that comes with developing specialist SaaS products.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Why it’s hard to build a two-sided marketplace [13:38]. Managing a technical team as a non-technical person [24:13]. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. Sam’s Corner [33:50 ].

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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38 Bright Asian SaaS Stars

SaaStock

The platform integrates with 100+ shipping services and ensures discounts for many of them. was created by a team with 25+ years of experience in location-based tech, spanning various services and real-time asset tracking systems. Fadada is a SaaS-based provider of electronic signature services. Based in: Hong Kong.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Perfectly position the product/service to their prospects. Speak empathetically to their prospects and develop stronger connections as a result. Your sales team.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

User Pilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning is a process that aims at determining how the service or product is situated on the market and why it is superior to those of your competitors.