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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Our Senior Director of Demand Generation Brian Kotlyar recently spoke with Yvonne about her experience scaling Udemy for Business.

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Scaling Success: Digital Entrepreneurship and SaaS Exits

FastSpring

Podcast Full Interview: Audio Listen online or find it on more podcast services. So it’s a marketplace, it’s a platform. When I was running it, it was a lot smaller than that, but scaled that up very, very quickly. Jump to video. | Jump to transcript. That’s now a billion dollar company.

Scale 120
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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

This episode is an excerpt from a session at SaaStr Scale. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. As a result of this, marketplaces have exploded in growth, and here’s some facts and figures.

Scale 259
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Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

Laiva Becoming the platform of choice for life science companies and research institutions by creating a two-sided marketplace with significant SaaS components. They use AI for price discoverability and optimization, with a setup that drives annual retention. Product-led growth (PLG) motion applies well to AI-powered products.

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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.

Scale 261
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Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

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5 Interesting Learnings from Atlassian at Almost $3 Billion in ARR

SaaStr

Never let it be said that SaaS can’t generate a lot of cash at scale. #3. 5%+ pricing increases help fuel growth. Cloud product pricing went up 5% a year last year, and legacy server products went up much more. Should you have annual price increases in SaaS? I’d argue No until you are at scale.

Scale 262