ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

Hitenism

DECEMBER 26, 2016

Brian Balfour , You’re Too Focused on Product/Market Fit. In a crowded market, you don’t win with marketing, you win with brand. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. “What animals are you hunting?”

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

JULY 11, 2019

It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. We were growing, but there was still a lot of friction in the product. Why don’t we take Atlanta, a smaller market and just test it there?

Scale 157

Scale Marketplace as a Service Sales Recruiting Scaling 157

User Pilot

AUGUST 26, 2024

Liv-ex is a London-based marketplace for the wine trade. It gives wine merchants and producers real-time wine transaction prices and exclusive market data and insights. They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. Let’s dive in.

Merchant Services 105

Merchant Services Payment Solutions SaaS Payments Payments 105

SaaStr

JUNE 10, 2021

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 165

Outsourcing Services Marketplace as a Service Outsourced Development Scale 165

User Pilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Market Research 59

Market Research Product Marketing Marketing SaaS 59

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. So, with over 2.5 The only problem?

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

SaaStr

SEPTEMBER 3, 2019

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 174

Acquisition Software Review Payment Methods Marketplace as a Service 174

Intercom, Inc.

JULY 13, 2018

While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. Makes sense, right?

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Five percent is okay.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

User Pilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How can adding value to products benefit your business?

Scale 98

Scale SaaS Marketplace as a Service Social Media 98

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. So how can we do more of that?

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

OpenView Labs

NOVEMBER 23, 2021

Product differentiation is the work of defining your product’s strengths and unique value proposition in order to attract and retain new users and customers. A product’s competitive advantages can be the result of superior features, proprietary technology, standout performance, better design, and even stellar customer service. .

Marketplace as a Service 74

Marketplace as a Service Pricing Engineering Growth Marketing 74

User Pilot

FEBRUARY 28, 2023

It’s a crowded marketplace with lots of options, but there’s one that stands out from the crowd. A customer satisfaction survey is designed to understand how happy your customers are with your product or service. There are various types: Net promoter score survey : Would your customers recommend your product?

Marketplace as a Service 98

Marketplace as a Service Churn Onboarding Engagement 98

User Pilot

JULY 23, 2024

It helps you think creatively and reimagine existing products and services. For example, you could adapt existing solutions for new markets, combine features from different products to create something new or modify a product to better meet customer needs. Airbnb’s MVP example.

Development 109

Development SaaS Marketplace as a Service Scale 109

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. Are you a marketplace or are an e-commerce retailer? What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Scale 101

Scale Growth Hacking Scaling Sales Hiring 101

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The best product management tools of 2023 They say a craftsman is only as good as their tools.

Management 105

Management Marketplace as a Service Interviewing Product Marketing 105

OpenView Labs

APRIL 13, 2020

If there is a strong viral component to your product, perhaps a more product-focused growth strategy is in order, and your Marketing team can support the Product team in driving that viral growth through messaging, email, etc. Are there marketplace dynamics? And how does that look by channel, campaign, etc.?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Sales Hacker

JUNE 7, 2021

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. Product management.

Sales Recruiting 123

Sales Recruiting Payment Services Payment Methods Sales 123

User Pilot

JULY 31, 2024

Announce product improvements in-app with Userpilot. Product extension Product extension involves creating new products or services closely related to the existing product. The strategy is used to develop different but related features that improve the existing product. Userpilot on Product Hunt.

Development 104

Development Strategy Market Research Innovation 104

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Benefits of good product positioning. Positioning statements.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Software Review Marketplace as a Service 98

User Pilot

AUGUST 21, 2024

Improved personalization Many companies struggle to deliver targeted product marketing messages. The initial investment to build your own solution may seem expensive, but it will lead to long-term cost savings because you can improve your ROI on marketing campaigns and product development. How, you ask?

Data 105

Data Social Media Interviewing User Experience 105

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

FastSpring

APRIL 13, 2023

It starts with self service. And so that was really about giving an even playing ground for for companies to navigate the policy market. I felt like there was an easier way to communicate goods and services online, digitally. When you’re, you’re moving into new markets? And so I believe in buyer empowerment.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Neil Patel

OCTOBER 24, 2020

You can also select a freelancer profile from these marketplaces. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.) The other way is to post project details on platforms like Reddit, Guru, Upwork, Freelancer.com.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. And content design definitely spends time focusing on those words, on that service.

User Experience 209

User Experience Strategy Engineering Communication 209

User Pilot

AUGUST 14, 2024

Product-led design (PLD) is a business strategy for creating a user-centric product that drives customer success and acquisition through intuitive and valuable features. Product-led companies emphasize the product’s value as the main driver of growth.

Scale 105

Scale User Experience Acquisition Technical Review 105

Sales Hacker

MAY 12, 2021

Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. Brain Wool , VP of Growth at StorySlab, says it could be, “something that’s occurring internally, like messaging not resonating, or a shift in the marketplace, like COVID-19.”.

Sales Enablement 106

Sales Enablement Sales Outsourced Development Technical Review 106

User Pilot

MARCH 29, 2024

For instance, you can create a virtual reality experience that transports users to the heart of your product story. Digital marketing : Target potential customers online by attracting them to your online marketplace or website. Every usage of Calendly's service, thus, becomes a promotion of its brand.

Branding 105

Branding Social Media Technical Review Advertising 105

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product.

Payments 133

Payments Scale Scaling Revenue 133